Ultimate Product Management Course: Build, Launch, Succeed
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Do you dream of bringing innovative products to life and leading them to success in the market? Are you ready to learn the secrets of successful product management that can set you apart in your career? Our course is designed to transform your ambitions into reality and provides you with all the essential tools to excel in this field.
This course offers a deep dive into product management. It will guide you from the initial concept to the final product launch. With practical insights and real-world examples, you’ll gain the knowledge and confidence needed to manage products effectively and drive their success.
What will you learn in this course?
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Understand the core principles and skills that drive successful product management
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Learn how to navigate the product lifecycle and effectively target different audiences
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Identify and understand customer needs and behaviors for better product alignment
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Master techniques for conducting insightful customer and market research
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Develop strategic pricing models and distribution channels
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Analyze market trends and competitor strategies to inform decision-making
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Implement key metrics and analytics tools to measure product performance
YOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP PROFESSIONALS:
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Irina Vasilenko, is a seasoned professional with over 12 years of experience in product management. She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, strategy development, and go-to-market execution.
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Our SkillsBooster Academy offers diverse online courses in digital marketing, e-commerce, project and product management, IT, and more to elevate your professional skills.
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Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
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More than 690,000 specialists worldwide have enrolled in our online courses
Our training includes:
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Theory: Over 2 hours of engaging video lectures with real-world examples
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Lifetime access to all course content and updates
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Personalized support to address your questions and challenges
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Udemy certificate of completion to enhance your professional credentials
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Enroll today and take the first step toward mastering product management!
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1
Key Principles of Product ManagementUnderstand the core principles that drive effective product management.
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2
Product Managers’ Environment
Explore the working environment and challenges product managers face.
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3
Product Team Key Roles
Learn about essential roles and responsibilities within a product team.
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4
Key Skills of Product Manager
Discover important skills every effective product manager should possess.
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5
Summary
Recap key points covered in the introduction to product management.
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6
Stages of the Product Lifecycle
Learn the different stages of a product's lifecycle and their importance.
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7
Early Stages. Moore's Chasm
Explore challenges in early product stages and Moore's Chasm concept.
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8
Audiences in Different Stages of the Product Lifecycle.
Understand how audiences change throughout the product lifecycle.
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9
How to Attract the Right Audience
Learn strategies for targeting and attracting the right audience.
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10
Summary
Review the most important points about the product lifecycle.
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11
Who is Your Customer
Identify your target customers and their key characteristics.
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12
B2C and B2B
Differentiate between business-to-consumer and business-to-business markets.
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13
Buying Journey
Explore the stages customers go through in their buying journey.
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14
Buyer Persona
Learn to create detailed buyer personas for better customer understanding.
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15
Summary
Summarize key concepts about understanding and identifying customers.
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16
Discovery Process
Understand the importance of discovery in product development.
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17
Product Discovery Methods
Learn effective methods for discovering product opportunities.
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18
Customer Interviews
Explore techniques for conducting insightful customer interviews.
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19
Problem Interviews
Learn to identify customer problems through targeted interviews.
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20
Solution Interviews
Discover strategies for validating solutions with customers.
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21
Discovery Toolset
Get to know more about tools that aid in the product discovery process.
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22
Summary
Review key takeaways from customer interview techniques.
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23
Go-to-market
Learn how to plan and execute an effective go-to-market strategy.
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24
What You Should Know about the Market
Understand critical market information needed for product success.
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25
Market Analysis Toolset
Discover tools to analyze and understand market dynamics.
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26
Competitor Analysis and Tools. Part 1.
Learn to analyze competitors and use tools for competitive insights.
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27
Competitor Analysis and Tools. Part 2.
Continue exploring competitor analysis tools and techniques.
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28
Competitor Analysis and Tools. Part 3.
Finalize your understanding of comprehensive competitor analysis.
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29
Summary
Sum up key points about market analysis.
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30
Pricing
Explore foundational concepts and strategies for effective pricing.
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31
Value-Based Pricing
Learn how to set prices based on perceived customer value.
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32
Main Pricing Models
Understand different pricing models and their applications.
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33
Pricing Interviews
Discover techniques for conducting interviews to refine pricing strategies.
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34
Summary
Recap key takeaways covered in the pricing section.
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35
Introduction to the Section
Learn how to effectively distribute your product to customers.
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36
Sales Funnels
Learn how to build and optimize sales funnels.
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37
Channels for Different Stages of Product Lifecycle
Explore effective distribution channels for each product lifecycle stage.
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38
Messaging
Understand key principles of messaging.
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39
Summary
Summarize the main insights on product distribution.
