TOP RATED - Public Relations - Publicist PR Masterclass
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LEARN TO BE A PR STAR AND BE A PUBLICIST…learn everything you need to know about PR and becoming a publicist with our masterclass…
Learn everything you need to know to gain press in major national newspapers, magazines and online publications…
Have you always wanted to learn about the exciting world of PR and becoming a publicist?
Are you a brand or founder of a service? Do you want to create a PR buzz? Would you like to see you’re brand or service gain publicity and press coverage in national newspapers and magazines? Do you want to avoid paying huge PR retainer fees? Would you like to build more trust in your brand, increase consumer confidence and sales? Do you want you and your company to be famous and seen in print? Are you a student thinking about a career as a publicist?
Nia PR School is a 150+ page document and 20 video segments teaching you everything you need to be a PR STAR PUBLICIST.
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Learn how to write press releases, build relationships with journalists and story-tell
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Receive tonnes of real-life case-studies of PR campaigns
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Each segment of the Nia PR School comes with a corresponding video
BE A PR STAR – LEARN EVERYTHING YOU NEED TO KNOW ABOUT PR FOR A BRAND AND BECOMING A PUBLICIST…
IMPORTANT STEPS OF THE COURSE…
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You will learn EVERYTHING YOU NEED TO KNOW ABOUT PR AND BECOMING A PUBLICIST…
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You will receive a PR tool-kit and PR trade secrets to get a brand/service printed in magazines, newspapers and blogs
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Teaches PR essentials such as drafting a press release, providing examples and templates
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Gives you insider knowledge on how to gain journalist contacts
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Learn methods of approaching journalists and tips to establish and nurture long-term relationships
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Plan a long-term media campaign for your company
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Learn PR stunts and success stories that have been tried and tested
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Discover secret PR tips used by the most successful PR agencies
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Create a PR vision for your company – where do you want to be seen and heard?
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Brainstorm key messages, sexy and juicy stories that will catch a journalist’s attention
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Pinpoint key imagery to catch a journalist’s attention
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Good PR ultimately leads to sales, increased profitability and revenue for a company
PR is a MUST HAVE for brands to be credible and build confidence
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Do you want to create a PR buzz?
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Would you like to become a Publicist?
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Are you a smaller company or start up with a small PR budget until you GROW?
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Would you like to build more trust in a brand/service, increase consumer confidence and sales?
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Do you want you and the brand to be famous and seen in print?
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Reputation is the biggest company asset. PR is a powerful tool to maintain positive public image, build trust and credibility and increase sales revenue.
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Untangle the mystical world of PR by signing up to Nia PR School… publicity coaching
WHO WILL BENEFIT FROM NIA PR SCHOOL?
PR has a reputation for being a mystical “dark art,” but it’s not rocket science and is easy to do once you know how to. You might love to learn more about PR if you are any of the following.
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An entrepreneur, CEO or brand owner who would like to learn more about PR and do the role in-house rather than employing a PR or agency. PR firms typically charge high prices , by learning to do PR in-house you can keep ongoing business costs lower.
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Are you an entrepreneur, CEO or brand owner who wants to employ an agency but would like to be knowledgeable in PR to ask a PR agency the right questions and make sure you are getting a bang for your buck?
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Are you a start-up company, you’ve most likely invested money into creating an awesome product. Many brands forget to think about ongoing costs like PR. You receive knowledge to do PR and save money
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Are you a business with a PR recruit who you would like to train up in PR? Fast track their learning with the PR School
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Students who are considering an exciting and successful career as a Publicist or someone who loves to learn new things
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A Publicist who wants to take inspiration from another Publicist
REQUIREMENTS
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You will be hungry to learn everything about PR
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You will have a passion to watch our videos and read through our 150+ page document to learn everything about PR
Be a PR STAR AND LEARN HOW TO BE A PUBLICIST…
We hope you enjoy the course and remember to give us feedback and leave a review at the end!
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Why is PR importantWe cover why PR is so important and vital - WHY IS PR SO IMPORTANT?
“Reputation is the biggest company asset. PR is a powerful tool to maintain positive public image, build trust and credibility and increase sales revenue.” – Nia Thomas
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Case Studies - overview of brands mentioned during the course
Overview of brands mentioned throughout PR School content.
I mention several brands whom I have worked with productively throughout the PR School workbook. I thought I should spend a bit of time giving you an overview on who these companies are, so you can understand them in more depth.
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Imagery - important of good imagery
SLICK LOGOS, PHOTOS AND BRANDING COLLATERAL “The quality of photos can be a BIG deal-breaker when gaining a story!”
While many of you may already know about the importance of imagery, I am frequently surprised by how many people do not. I often get approached by people working for companies, even large companies, who do not understand that amazing imagery is a top priority.
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Founder imagery
If you would like to put out a Founder to press or you yourself as Founder.
This chapter covers a mix of my clients, as well as CEOs and entrepreneurs who have nailed their photography.
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Key brand messages
With this next module, we’re going to go into depth on key brand messages that can be included in press releases and ideas about how you can communicate stories regularly to the media.
Once you have collated key messages, I will show you how to write a press release and provide examples. I would like to make very clear that you can send plenty of text in a press release, but it is quite often the photographs and visuals representing a brand that make all the difference.
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How to write a press release
HOW TO WRITE A PRESS RELEASE
Every PR company will have a different strategy for how to write a press release. In this module, I will show you how to write a killer press release, with plenty of case study examples in the PDF booklet given in the first section of the course. The case studies pack includes releases from interiors, beauty, fashion, bridal and corporate brands.
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Building a story: layers and dimensions
We all enjoy a good story, whether it’s a novel, a movie, or the stories that people tell about themselves every day on social media. Stories forge connections and stimulate emotions. In an ever busy, noisy, technological world, the art of storytelling remains key to holding people’s attention.
After I have introduced a brand or service to the media, the PR then becomes all about storytelling, delivering press releases that can be turned into stories. I will show you a range of ideas to layer and add dimensions to a brand story so it becomes newsworthy. It’s also a good idea to step away from your brand and ask: “Who would care about this? Would the readers of this newspaper be interested in this story?” These next few sections cover story-telling...
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Story-telling ideas 1
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Story-telling ideas 2
I am constantly brainstorming, I’ve split this section into two to make space for as many ideas as possible.. I hope these ideas and case studies for stories will be helpful to you. Enjoy story-telling 2
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Organising a PR calendar
Planning a PR calendar six months and even a year ahead can be a good idea. I normally plan no more than six months ahead. I have given a few examples of a PR calendar, and a brainstorm of the kind of press releases I would cover for different brands over a six- month period. It is a great way to focus the PR mind and line up the press releases you will be sending out month after month.
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Promoting the Founder
QUESTION – SHOULD THE FOUNDER BE PUBLIC OR SHOULD THE PRODUCT/SERVICE LEAD THE BRAND?
Using the founder angle in the press is a decision the founder has to make. A founder might be media shy or want to retain privacy about their home and family life. If media shyness is the issue, there is training available to deal with this.
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Pitching a press release to journalists
Learn the many ways to contact and engage with journalists.
There are a few different ways to contact journalists and get their attention. This is the part where you have to be like a polite repetitive parrot, contacting people over and over again. With some brands, I will really go for it, and contact journalists in several different ways. I tell you everything about contacting journalists here...
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Gifting
We learn about journalists gifting
Gifting a journalist is a great way to get the brand in front of press. They can physically play with, touch and feel a product, really getting to know the brand to see if they like it. Please note the following when it comes to gifting, though.
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PR Hacks & Tips
When you are contacting journalists with a press release, there are a few PR hacks you can use to make the journalist feel extra special – and make it more likely your story will get published. Here I teach you PR hack and tricks...
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Collecting press coverage
We give you all the methods to keep track of press coverage
