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TikTok Marketing Strategy for Business: Beginners Guide

How TikTok Works and How You Can Use It for Your Business, Should TikTok be part of your video marketing strategy...
Dejan Majkic
497 Students enrolled
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This is the most comprehensive TikTok for Business course on the Market. It reveals all important aspects of TikTok Marketing Strategies for Business and how TikTok Works and How You Can Use It for Your Business. This course also answers the question: Should TikTok be part of your video marketing strategy moving forward.

There is also a Step-by-Step Section on how to create a TikTok Ads Campaign and lots more…

This course is perfectly structured, well organized, and well-focused.

  1. If you want to know How TikTok Works And How You Can Use It For Your Business. This course is for you.

  2. If you are still not sure, how powerful is TikTok and Should TikTok be part of your marketing strategy, This course is for you.

Please check this Course Description regularly because it will be continuously updated as the platform is changing every day.


  1. Introduction

  2. What is TikTok and Why Should you Care?

  3. How did TikTok grow so quickly?

  4. The emerging TikTok strategy: Global platform dominance

  5. Growing pains with AI-based platforms

  6. Getting started with TikTok

  7. How to Use TikTok?

  8. How do I create a video?

  9. What’s in the Home feed?

  10. How to search for specific accounts or videos?

  11. TikTok Direct Messages

  12. Your Profile

  13. What’s a duet?

  14. TikTok Livestream

  15. Virtual Items

  16. The Parents’ Corner

  17. Why do teens love TikTok?

  18. Are there parental controls?

  19. What are its dangers?

  20. What can I do to protect my kids?

  21. Characteristics and Development of Self-Media Era

  22. Who is on TikTok?

  23. First, Define Your ‘Why’

  24. Why Your Small Business Should Be on TikTok

  25. Brands That Will Inspire Your TikTok Strategy

  26. Other Success Stories

  27. Analyzing Your Audience and Competition

  28. Analyzing Your Target Audience

  29. Analyzing Your Competition

  30. Creating Content for TikTok

  31. TikTok Formats

  32. Supplemental Elements

  33. Additional Activities

  34. Creative Tips

  35. Content Creation

  36. TikTok formats and Tools

  37. User-Generated Content (UGC)

  38. Professional User-Generated Content (PUGC)

  39. TikTok Hashtags Strategies

  40. Start Tagging!

  41. Hashtag Challenges

  42. Introduction to TikTok Marketing

  43. Establishing a Professional Team and Improving Content Quality

  44. Clear Positioning and Promoting Accurate Marketing

  45. Integrating Channels and Aggregating Audience

  46. Reimagining Your Brand Personality

  47. Who Will Represent Your Brand on TikTok?

  48. Building brand awareness

  49. Personalities Need Brand Content

  50. TikTok Marketing Strategies

  51. Personality-Driven Strategy

  52. Performance-Driven Strategy

  53. User-Generated Content (UGC) – Driven Strategy

  54. Repackaged Content Strategy

  55. Message-Driven Strategy

  56. Cooperating with TikTok’s Web Celebrity

  57. Developing the TikTok Marketing Strategy

  58. Challenges / Hashtag Campaign

  59. Duet

  60. Scarcity

  61. Authenticity

  62. Community

  63. ASSIGNMENT: Your Turn to Be On Camera

  64. Your Turn to Be On Camera

  65. TikTok Influencer Marketing

  66. Choosing the Right Influencer

  67. Choose the Right Song

  68. Use The Right Tone of Voice

  69. Introduction to TikTok Ads

  70. Getting started with TikTok Ads

  71. Types of TikTok ads

  72. TikTok Ads Manager Introduction

  73. Ad Campaign Structure

  74. Create a Campaign

  75. Choose the Right Advertising Objective

  76. Budget

  77. Create an Ad Group

  78. How to create an Ad Group

  79. Ad Targeting

  80. Bidding 60

  81. App Event Optimization (AEO)

  82. Create an Ad

  83. Creative Tools

  84. TikTok Analytics

  85. Native TikTok Analytics

  86. Track Website Events with TikTok pixel

  87. Tiklytics

  88. Pentos

  89. Final Words about Analytics Tools

  90. TikTok Tips and Tricks

  91. TikTok Ads Tips

  92. Content Marketing Tips

  93. Creating a brand community Tips

  94. Driving Sales Tips

  95. Simple TikTok Sales Funnel

  96. Final Words

Hi everyone, my name is Dejan. I am a Master of Computer Science and Information technology, digital entrepreneur, and trainer of trainers with more than 50 international certificates in different areas of information technology.

Based on my previous experience, I have created this User-friendly Course so I can help individuals and teams to get better results with Digital Media Market.

This course saves money, and it is short and clear enough.

I promise you that I will not waste your time. We will be very productive and efficient. So let’s start building your digital presence RIGHT NOW.

Welcome to TikTok Marketing Strategy for Business Course


Getting started with TikTok
The Parents' Corner
Introduction to TikTok Marketing
TikTok Marketing Strategies
Developing the TikTok Marketing Strategy
Introduction to TikTok Ads and Placements
TikTok Analytics
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
Course available for 2 days
Course details
Video 4 hours
Certificate of Completion
Full lifetime access
Access on mobile and TV

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