The Full Google Ads Course From Beginner To Expert - PPC SEM

In this video, I will summaries what we will go through throughout this entire course. starting from creating your Google Ads account to Pro Tips.

so here are the main sections of our course :

1- How to create a google ads account

2- Google Ads dashboard

3- Google Ads Linked Accounts

4- Google Search Ads

5- Google Ads Shopping Campaign

6- Google Ads Display Campaign

7- Google Performance Max Campaign

8- Google Video Campaign

9- Google Discovery Campaign

10- Google Ads Pro Tips

In this video, I will share with you how to create your Google Ads account on the expert mode, once you create you account, make sure to add all of your billing details, your contact information and perferences, after that, make sure to connect your :

• Google Analytics

• Google Search Console

• Google Merchant Account

• Youtube Channel

• Apps

basically any asset and account you have on Google so we can use it while creating our campaigns.

In this section of our course, we will talk about Google Ads Dashboard, we will go through every section of the dashboard, explaining how to create workspace, and how to navigate through the different tools,

This is one of the most important videos in our course, so before we start creating ads, we need to know, what is the END GOAL of our ads?

what do we want people to do once they land on our website, maybe purchase or signup or book an appointment, so basically we need to focus on our website and make sure it goes right with our goal, all of our call-to-action buttons need to be clear, and the rest of the website should also be optimized for that goal, next thing, who are these people? how can we target them, Google is providing 4 options for us to target these people :

• Keyword targeting

• Audience targeting

• Demographics

• Location

So we need to use these 4 targeting options to create the best persona and targeting for our ads before creating any campaigns, this will help you have an overview of your entire strategy and plan so you wont waste ad budgets on the wrong targeting.

In this video, I will share with you one of my favorite tools, SIMILARWEB extension, this free extension will allow you to spy on your competitors and have a general look of how their store is performing, You can have a look at their :

• website traffic

• demographics

• website rank in your targeted category

• traffic sources

• keywords

• paid vs organic traffic

• bounce rate

• social traffic

Now this will help you determine your targeting and competition level before creating your ads so you can have some realistic expectations on how your ads will perform and also an idea of your ad spend.

In this video, we will talk about keywords research, one of the most important exercises before creating your google search ads, So the goal of this section is to show you how to find good keywords on GOOGLE KEYWORD PLANNER & AHERFS, my 2 favorite tools.

So follow these steps to do your first and initial keyword research :

1. Think about your products general keywords, not specifically, try to be as general as possible

2. Enter your keywords on google keyword planner or Ahrefs keywords explorer

3. Try to find long-tail keywords, with low volume but with high relevancy to your products

4. Categorize each one of your keywords based on your products or collections or services

5. Organize all of your keywords in an excel file and get ready to use them in the next video

this lesson is 50mins long, so make sure you take breaks while watching !

this is one of the most important videos in our course so far, I will share with you how to organize your keyowrds into adgroups in a logical way, then I will show you how to write headlines, how to write description and how to get the highest CTR, now I wan you to remember this, Google uses AD SCROES to rank ads, it's an auction and you have to win it, now how do you get a better ad score :

• Relevancy

• Good CTR

• Page experience

make sure to focus on these 3 options and factors, I have explained in the video how to improve each one of these in order fo you to rank better.

then we will start creating your Google search campaign, We will talk about goals and conversion tracking, then how to target keywords and create your ads, How to add extensions and how can extensions make your ad perform better and get a higher CTR,

Watch it as many times as possible because if you understand the lessons in this section, you will be one of the best google search campaign creators in your industry with practice and a bit of experience.

In this video, we will talk about monitoring and looking at your search campaign once it goes live, so after about 5-7 days when you start looking at some numbers on your dashboard, the first thing you want to look at :

• Negative keywords

• Audiences

• Demographics

• Placements

• devices

• Ad Schedule

• Locations

• and mainly your targeted keywords, mak sure you are getting a good CTR and clicks and impressions, otherwise, adjust your bid

Please consider doing this once every 5-7 days to give your campaign some time to adjust to your new changes.

In this video, we will talk about Google Merchant Center, and how mandatory it is for Google Shopping campaigns, so after creating your account, make sure to do the following :

1. Add your products feed

2. make sure to add all of your return, delivery and privacy policy correctly and accurately

3. make sure to apply for all recommended programs like I showed

4. make sure your branding information are also submitted

After doing this, connect your google merchant account to your google ads account, and also on the partners tab, connect your paypal account.

This video is very important for all of you guys, specially if you are an ecommerce business owner, Google Shopping campaigns are basically one of the best advertising solutions nowadays, so we will talk about google shopping ads and how they appear, how to create your campaign and separate your adgroups, how to optimize your campaign using negative keywords and ad schedule, so please re-watch this video to understand every targeting and optimizing options available.

In this video, I will share with you some of my personal stats as a form of motivation so you guys start advertising and actually creating your google shopping campaigns, make sure to follow my instructions in the last video, and you will be getting similar results based on your adspend.

This is an introduction video to Google Display Ads and an answer to why should we use google display ads, we will talk about placements, how do ads look, when and why use these campaigns.

In this video we will talk about creating your Google display campaign, as you can see the creation process itself is very simple but the most important part is your targeting, Google is giving us many targeting options so the more you narrow your targeting the better, make sure to check all of your competitors and market research done before because the reach on these campaign is huge, so the narrower it is the better.

These are the main reasons why you should be using google ads video campaigns :

• Your customers are watching more video.

• People share video.

• Video ads do well among mobile users.

• Video is an excellent format for informing and educating.

• Search engines love video.

• A video conveys huge amounts of information in a short time.

• Video tells your story better than other formats.

• Retargeting

In this video, I will share with you how to create a google video campaign, now the structure is :

• VIDEO CAMPAING

  • Adgroup 1

    • Video ad #1

    • Video ad #2

    • Video ad #3

  • Adgroup 1

    • Video ad #1

    • Video ad #2

    • Video ad #3

  • ETC..

So the most important part is the targeting, if you are planning to use google video campaigns for retargeting, make sure to have your audiences selected only, PAGE VIEW, ADD TO CART, BEGIN CHECKOUT etc..

If you are planning to get more customers, make sure to specify your impressions frequency cap, because that will give you a higher chance of getting new clients.

In this part of our video, we will talk about Performance Max campaign, what is it, how does it work and the general structure of a P.max campaign, remember that this type of campaigns is fully automated and runs using AI, so basically it will take a very long time until its fully optimized, so make sure you consider that before spending your money on this campaign type, also P.max campaigns will show your ads on these networks :

• Display

• Search

• Discover

• Gmail

• Maps

So if you don't think some of these placements are not good for you, then consider not creating this campaign because you cant change/remove these placements.

in this video I will show you how to create your first Performance Max campaign step by step, from choosing your merchant account to your audience signals, Now remember, the most important part of creating a campaign is giving the correct signals to google, and we can do that by targeting :

• Geo targeting

• Language targeting

• Segments targeting

• interests targeting

• topics targeting

• and demographics

To launch a Discovery campaign, you first have to gather your creative assets, such as your headlines and descriptions, images, and logo. Next, you need a daily budget high enough to cover at least 10 times your target CPA bid if you set it up, otherwise, you can start with a low budget and start adjusting it based on your campaign results.