Step by Step DV360 Tutorial - 2023 (Programmatic Ads)
- Description
- Curriculum
- FAQ
- Reviews
This course is designed to make you self sufficient to run campaigns on DV360 and also shows step-by-step campaign creation in DV360. The course contains the below lessons with live DV360 UI training:
1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)
2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)
3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)
4. Create your first Campaign (Create your first campaign)
5. Create your first Insertion Order (Learn different options available while creating an Insertion order)
6. Upload Creatives (Learn about different types of creatives and how to uplaod)
7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)
8. Create your first Line Item
9. How to report in DV360
10: Types of YouTube campaigns on DV360
11. How to Run YouTube campaigns
12. Types of Deals in DV360
13. Overview of Marketplace in DV360
14. Setup and Configure deals
15. 3rd Party creative setup
16. Native Ads and Rich media Ads
17. DOOH in DV360
DV360 is one of the biggest DSPs with access to almost all major Ad Exchanges, Ad Networks and SSPs. You can access almost any inventory available online along with Gmail and YouTube inventory which is not available in any of the DSPs. DV360 was know as DBM or Doubleclick BID manager before and is part of the Google Marketing Suite.
If you want to start your journey in Programmatic Advertising, DV360 is the perfect platform and can you land a job as a Programmatic trader or a Performance marketing specialist
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Lesson 1 - DV360 Tutorial: Google Ads VS DV360This is the first video of the series and explains the key differences between DV360 and Google Ads This video is about comparison between Google Ads and DV360. In case you are wondering if you should switch from Google Ads to DV360. DV360 is one of the biggest DSPs and has access to all major Ad Networks and Ad Exchanges This is the first video in the DV360 Tutorial series. In this video series we explain about introduction, campaign setup, optimization and rtpeorting in DV360 (Display & Video 360 previously known as DBM or DoubleClick Bid Manager)
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Lesson 2 - DV360 Tutorial: Platform walkthrough
This video will help you to get familiar with the DV360 UI and understand different sections of the UI
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Lesson 3 - DV360 Tutorial: Create an Advertiser
This video is the 3rd video of the series and explains how to create an advertiser in DV360. An Advertiser is just like an Ad Account in Facebook Ad Manager or Google Ads. This is usually the first step to create a campaign for a new client or brand DV360 is one of the biggest DSPs and has access to all major Ad Networks and Ad Exchanges
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Lesson 4 - DV360 Tutorial: Create a campaign
This video is the 4th video of the series and explains how to create a campaign in DV360. A campaign is the placeholder for Insertion Order and Line Items in DV360. You can create any Programmatic campaign - Programmatic Guaranteed, preferred Deals, or YouTube, Audio and Gmail campaigns
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Lesson 5 - DV360 Tutorial: Create an Insertion Order
This video is the 5th video of the series and explains how to create an Insertion order in DV360. The hierarchy of a campaign in DV360 is like this: Advertiser - Campaign - Insertion Order - Line Item - Creative *For YouTube Line Item - Ad Group - Creative
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Lesson 6 - DV360 Tutorial: Setup Floodlight Pixels
Learn to generate Floodlight Pixels in DV360 and create the setup
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Lesson 7 - DV360 Tutorial: Upload Creatives
Learn different types of creatives in DV360 and How to upload and use them in Line Items
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Lesson 8 - DV360 Tutorial: Create Line Items and start your first campaign
Learn to create Different Line items and how to create a targeting strategy which can be acheived by creating multiple line items in a campaigns
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Lesson 9 - DV360 Tutorial: Reporting - Create, Share and Schedule
Learn different types of Reports available in DV360. Learn to generate and difference between Online, Offline and Dashboard reports. Also, learn to schedule and Extract reports in different Formats
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Lesson 10 - DV360 Tutorial: Types of YouTube Ads
This video is the 10th video of the series and explains the different types of YouTube Ads before we can learn to create YouTube Campaigns Ranging from promoting content on YouTube by content creators to awareness and drive leads, there are different formats to leverage: 01:31 - In-Stream Skippable Ads 04:29 - In-Stream Non-Skippable Ads 06:02 - YouTube Discovery Ads 08:43 - YouTube Bumper Ads 09:59 - Out Stream Ads 11:05 - Masthead Ads
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Lesson 11 - DV360 : Create TrueView Line Items
This video is the 11th video of the series and explains step by step to create YouTube or TrueView line items 02:52 - Create Skippable in-stream Ads 18:40 - Create Discovery Ads
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Lesson 12 : Types of Deals in DV360
In this video, I will explain what Deals are and what are the different types of Deals
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Lesson 13: Overview of Marketplace in DV360
This video is the 13th video of the series and explains the overview of Marketplace in DV360. We show the UI of the Marketplace. In the next video we will show how to use the difference sections of Marketplace and Negotiations Tab and My Inventory Tab in DV360 This video is helpful to understand how to discover inventory and publishers on different Exchanges and setup different types of Deals to buy inventory for your campaigns. You will also know how to check publisher profiles and know details about each publisher and their inventory offering and request for a proposal
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Lesson 14: Setup and Configure Deals
This video is the 14th video of the series and explains:
1:26 How to request Deals (Guaranteed & Non-Guaranteed)
7:26 How to Negotiate Deals (Guaranteed & Non-Guaranteed)
11:50 How to configure Deals (Guaranteed & Non-Guaranteed)
Using DV360, Ad Inventory can be bought across all Ad Exchanges and SSPs via Programmatic and Non-Programmatic deals. You will also know how to check publisher profiles and know details about each publisher and their inventory offering and request for a proposal and buy inventory across the globe.
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Lesson 15: Upload 3rd Party tags as Creatives
This video is the 15th video of the series and explains: 0:02 - What is a click macro 07: 13 - How to Traffic 3rd party or CM360 (DoubleClick Campaign Manager) Tags in DV360 Traffic 3rd party tags or DCM tags in DV360 as Third Party creative is sometimes tricky and results in discrepancy of clicks between the third party server and DV360. You have to use a click macro to ensure DV360 counts clicks as well when third party server is involved hosting the creatives. In this video I explain how a click macro works and how to traffic DCM tags as creatives in DV360 with right placement of Click Macro
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Lesson 16: Native Ads and Rich Media Ads
