Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

This is the first video of CM360 course. In this course we will train you on CM360 to be able to work on it independently with live demo videos on actual platform. In this video we will introduce you to CM360 to make you understand why advertiser use CM360. CM360 was called DCM (Doubleclick campaign manager) before and even before that it was called DFA (Doubleclick for Advertisers)

This is the second video of CM360 course. In this course we will make you familiar with the different modules and sections of the UI of CM360.

This is the 3rd video of CM360 course also known as DoubleClick Campaign manager. In this video we will discuss: 0:00 Introduction 1:43 Account structure in CM360 6:04 Campaign structure in CM360 11:06 Trafficking workflow in CM360 13:41 Ad Selection process

This is 4th video of the series - CM360 Tutorial. CM360 was called DoubleClick campaign manager before. In this video we will go through the UI to create a new advertiser. I will show you step by step the process of creating a new advertiser. You will need to know each step including the terms landing page suffix, dynamic keys, creative groups and how to use them. An advertiser when created can be directly added to the CM360 account or a sub-account within that account

This is the 5th video of the series - CM360 tutorial series. In this video we will go through the step by step process of creating a campaign in Campaign Manager. We will discuss each of the setting one by one. We will also discuss about setting Ad Blocking and verification. These settings should be set at campaign level. Ad blocking and verification is an important step for buying brand safe inventory

This is the 6th video of the series - CM360 tutorial series. In this video we will create placements for our demo campaign Creating placements is the first step after creating the campaign and will be followed by adding creatives, Create Ads and assign the Ads to these placements. Whether we have to create tags for the creatives or generate tracking URLs, we need to create placements. For tracking URLs the size needs to be selected as 1x1

This is the 7th video of the series - CM360 tutorial series. In this video we will upload the creatives and the default Ads will be automatically created. This is the last step before generating the tags We will see how we can also upload multiple creatives to the same Ad and we will also know about the creative rotation settings. We will also learn how to traffic creatives and Ads for tracking Ads

This is the 8th video of the series - CM360 tutorial series. In this video we will try to generate Tags and see how we can also send it directly to anyone from the platform We will also see the different syntax of tags available and the workflow to download these tags. As an additional step we will use jsbin.com to test our Tags if they are returning the right creative and if the right click-through URL is being returned. We can additionally see if the right creative rotation is working

This is the 9th video of the series - CM360 tutorial series. In this video we will do the floodlight configuration and also create activity tags and activity groups Floodlight Activity tags in campaign manager help to create audiences who visited or performed certain actions on Apps and Websites of advertisers and also help to track conversions and attribute it to the channels and campaigns

This is the 10th video of the series - CM360 tutorial series. In this video we will create audience segments based on visitors of our website and App. Later we will also see how to create remarketing campaigns using these audience segments CM360 helps in cross platforms remarketing campaigns as well and is a great tool to collect audiences both from Apps and Website. We can use custom parameters in the activity tags to collect and also segment