Social Media Marketing Strategy 2024: Launch Your SMM!
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Get Practical Skills in Social Media Marketing and Gain Over 57k per/year!
You could spend a lot of time dissecting the latest viral social media posts or making funny TikTok videos in the hopes of discovering a winning formula, but the truth is that the most effective social media campaigns owe their success to the strategy behind them.
Spent just half an hour every day to learn and apply new strategies, including working with analytics, content creation, managing social media platforms and more.
THIS COURSE PROVIDES OVER 10 HOURS OF USEFUL LECTURES TO DIVE DEEP INTO THE BASICS OF SMM:
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How to get more likes and subscribers.
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How to sell products through social networks.
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What has been effective for your competitors in digital marketing?
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How to promote content.
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How to work with opinion leaders and influencers.
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How to evaluate promotion results.
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How to manage your reputation online.
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How to become a Social Media Marketer or Social Media Manager.
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Make all processes in the SMM team work stably within your team.
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Work with a collaboration tool, NapoleonCat to create effective workflows and centralize everything.
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Learn how to create engaging marketing quizzes with Boosting Lead tool to generate more leads.
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Effectively use ChatGPT, Gemini in your social media marketing.
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How to select the most appropriate social network for your brand and align it with your specific business goals.
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How to enhance their social media content by integrating website articles with compelling link previews through the AIOSEO plugin.
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How to create eye-catching visuals for ads with BannerBoo.
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Determine the optimal posting frequency for your target audience and industry, striking the right balance between quantity and quality of content.
Achieve dream outcome with over 10 hours of lessons, hands-on examples, and more than 20 different tools to use right now. Start learning without risk with Udemy’s 30-day money-back guarantee.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SMM FROM TOP DIGITAL MARKETING PROFESSIONALS:
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We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
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I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
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Over 600,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR SMM TRAINING INCLUDES:
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Theory: 10+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
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Lifetime access to the course and its future updates.
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24/7 Support: If you have questions, I will always be willing to answer them.
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A free copy of the “Social Media Marketing” chapter from my Cutting-Edge Digital Marketing book.
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Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Meta Business Suite, Facebook Ads Manager, Facebook Analytics, SimilarWeb, Alexa, SEMrush, Hypeauditor, Social Blade, Google Analytics, URL Builder, Bit. ly, BuzzSumo, SemanticForce, Smartmetrics, Google Alerts, Trendhero, NapoleonCat, BrandMentions, ChatGPT, Gemini, Trello, Grammarly, BannerBoo, AIOSEO, Boosting Lead and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Be ready for a career as a social media marketer within a month of studying. Click the “Enroll now” button to begin developing your project on social networks!
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1
The Fundamentals of SMM: What It Is and Why It Matters- Getting Started with SMM
- Understanding of the role SMM plays in digital marketing
- How to Successfully Finish the Course
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2
SMM as an Important Part of Digital Marketing
In this lesson, you will gain fundamental knowledge of what digital marketing and social media marketing are.
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3
How to turn marketing efforts on social platforms into real clients
Learn how social media marketing can help businesses build brand awareness, increase website traffic, generate leads, and improve customer engagement. Examine the cost-effectiveness of social media marketing compared to traditional marketing methods and how it can provide a higher return on investment (ROI).
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4
Understanding B2B and B2C Commerce in Digital Marketing
In this lesson, you will learn the basics of what B2B and B2C are and the main differences between the two concepts.
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5
How to manage processes in the SMM team
Recommendations on how to make all processes work stably within your team.
NapoleonCat overview.
Life hacks on how to keep up with your team management tactics.
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6
How to study on Udemy effectively?
Get tips on how to learn on Udemy effectively:
navigate through Udemy menus
use the Q&A section
adjust playback speed
get your social media marketing certificate
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How to use the Miro Board Checklists to get the most out of this course
Discover where to find and how to use all checklists and additional resources, added in this social media marketing course.
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8
Social media marketing strategy
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Strategic Planning of SMM Сampaigns
In this lesson, you will learn about the four main components of strategic planning.
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10
Why use social networks? Setting SMART goals
In this lesson, you will understand how to form a set of basic SMART goals.
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11
What Are Key Performance Indicators (KPIs) in Social Media Marketing?
In this lesson, you will learn about the key performance indicators (KPIs) to measure the success of SMM campaigns for their relevance to the overall goal.
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12
Who is your target audience?
Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:
understand who follows you on social networks using Google Analytics
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13
Audience Analysis and Segmentation
In this lesson, you will learn about the audience analysis and segmentation.
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14
Knowledge of Social Networks and Their Audiences
In the following lesson, you will understand the characteristics of different social networking platforms, their audiences, content and marketing channels.
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15
Effectiveness Tracking on Social Media
Social network user behavior. What is an assisted conversion?
How to prescribe the correct performance indicators and KPIs for your SMM strategy.
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16
Analytical Tools for SMM
In this lesson, you will discover what analytical tools are.
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17
Analysis of Instagram pages: Hypeauditor
Overview of the tool for analyzing Instagram pages: Hypeauditor. This tool will help you determine if you have real subscribers, what content to post, and what ads your competitors are running.
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18
Analysis of Instagram: Trendhero
Practical lesson on how to search, discover and check Instagram influencers and creators
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19
Instagram Audience Insights
Learn how to analyze your Instagram Audience
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20
Services for YouTube analysis: SocialBlade.
A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.
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21
TikTok for Creators Overview
Get tips on where to find insights, the latest case studies, and fresh ideas for your TikTok marketing strategy.
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22
Development of Personalized Engagement Strategies
In this lesson, you will discover the key steps in developing a personalized engagement strategy with your audience.
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23
How to Check Social Media Apps?
Google Analytics capabilities.
Find out where an audience comes by using URL Builder and Bit.ly.
Practical video tutorial.
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24
Cross-Channel Social Media Analysis
In this lesson, we are going to practice cross-channel social media analysis with Coupler.io
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25
The Significance of Competitive Analysis: SimilarWeb
In this lesson, you will learn how to conduct competitive analysis with the help of SimilarWeb tool.
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26
Brand Performance: Google Alerts
In this lesson, you will learn how to set up alerts using Google Alerts to track your brand performance.
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27
Social Media Analysis
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28
Content Startegy Creation: Key Components
In this lesson, you will go through the key components of content strategy creation and how to identify the type of content you need to produce.
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29
Content Plan and Content Calendar
In this lesson, you will discover the difference between a content plan and a content calendar. Moreover, you will see what the best content publishing times are.
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30
2 Ways to Form Content Plans
Explore different types of content creation: Hype and SEO
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31
How Competitors Can Help Plan Content
Discover how to use Buzzsumo to identify the most popular and widely-shared content produced by your competitors, and gain insights into the factors that contribute to its success.
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32
Google Trends for Popular Content Identification
A video tutorial on how to use Google Trends to find good ideas for your content.
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33
Temporal, Current and Evergreen Content
In this lesson, you will discover three different types of content: temporal, current, and evergreen.
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34
PNP Principle for Content Creation
What type of content should you post on social media? The 3 types of content - professional, news, and personal.
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35
Collect search queries: AnswerThePublic
Learn how to use AnswerThePublic to gain insights into your audience's questions, concerns, and interests, and create content that resonates with their needs.
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36
Using Thematic and Marketing Campaigns
In this lesson, you will discover why it is important to plan and run thematic campaigns on social networks using special dates, events, holidays or trends, which allows you to attract more audience and increase interaction.
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37
Definition of Content Formats for Social Media
In this lesson, you will discover different types of social media formats that are possible to post on social media platforms.
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38
Content optimization for different platforms
In this lesson, you will discover the algorithms of different social media platforms.
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39
Video Content and How to Optimize It
3 ways you can use video content to promote your project online. Examples of effective video content.
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40
Video Content. InVideo Screencast
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
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41
Unifying Your Online Presence: Integrating Content with SEO and Social Media
In this lecture, we will talk about the integration of website content into social media. How does the link preview influence the quality of such integration? You will learn about open graph meta tags—elements that form a link preview. I will show you how to set up these elements in practice for your WordPress site with the AIOSEO plugin.
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42
Content Strategy for Social Media
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43
Copywriting and Social Media Marketing
In this lesson, you will gain knowledge of what copywriting is and its main benefits and features.
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Key Tips for Writing Texts
In this lesson, you will learn the basics of copywriting on social media.
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45
AIDA Model for Text Writing
In this lesson, you will gain knowledge of what the AIDA model is and how to use it to write texts.
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46
Headline, Subhead, and Call-to-action as Main Components of Social Media Text
In this lesson, you will learn how to write compelling headlines, subheads and CTAs.
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Online Correctors for Your Texts: Grammarly
In this lecture, you will learn what online correctors are nice to use for text checking and editing.
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48
Copywriting
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Importance of Visual Design
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50
Design Strategy for Social Media Marketing
In this lesson, you will learn how to build a design strategy.
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51
Mastering Design Basics
In this lesson, you will gain knowledge of such design basics as fonts, colors, typography, etc.
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52
Tools for Creating Visuals
In this lesson, you will see what tools you can use for creating visuals.
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53
Visual design
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How to Choose Social Media Platform
In this lesson, you will learn how to choose right social media platform for your business. Learn how to use services like SimilarWeb to determine which social networks you need to be present on and which sites and applications are the most popular in your country.
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55
Facebook Marketing
In this lesson, you will learn the basics of Facebook marketing.
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56
Facebook Pages Types. How to create a Facebook page. A Personal Page.
A Personal Page.
Basic Information.
How to create a cover (a banner) for a Facebook page.
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57
Facebook Business Page. How to set up and optimize a Business Page.
Facebook Business Page.
Basic information.
Rules to create a cover (a banner).
Page optimization.
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Facebook Business Page. Settings.
Facebook Business Page. Settings:
Basic settings
Linking Facebook and Instagram accounts
Shopping tags
How to choose a category for your Business Page
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59
Facebook Groups
What are Facebook Groups?
How to use Groups to promote your business?
Examples of popular communities and groups on Facebook.
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60
Facebook algorithms. Engaging Content.
Facebook algorithms. Engaging Content.
Why do we see certain content?
How to get listed in the recommendations section?
Engaging content
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61
Content Types
What types of content work the best on Facebook? What should you focus on?
Video posts
Infographics
Picture, photos
Slow-motion
Crafted content
How to choose the right type of content.
How to use Facebook Live.
How to create an Event Page on Facebook.
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62
Facebook Insights Tool
How to analyze Facebook business page performance? Analytics tools.
What metrics to monitor?
Followers growth
Post Reach
Post (time and engagement)
Followers, Likes
How to add links to Facebook posts?
UTM-tags to track social media success.
Overview of analytic tools to monitor social media performance:
Socialbakers
Fanpagekarma
Agorapulse
How to monitor competitors?
Facebook ads library
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63
Interface and Functionality of Meta Business Manager - Basic Settings
Possibilities of Business Manager settings and how the interface looks
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64
How to connect your Facebook and Instagram accounts for better business results
Learn how to optimize your social media presence by connecting your Facebook and Instagram accounts and developing a cohesive brand identity across both platforms.
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65
Meta Business Suite
In this lesson, you will explore what Meta Business Suite is and how you can use it.
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Meta Business Suite Insights
In this lesson, you will learn how to track Facebook and Instagram performance using Meta Business Suite.
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67
Post Creation With Meta Business Suite
In this lesson, you will learn how to create content using Meta Business Suite.
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Scheduling Content Services. Meta Business Suite
In this lesson, you will learn how to schedule content using Meta Business Suite.
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69
Facebook for Industries
Practical lesson on where to get insights on how industries can reach consumers on Facebook & Instagram.
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70
Instagram Marketing. Different Content Types
In this lesson, you will learn about Instagram marketing. Moreover, you will see what type of content you can post on Instagram.
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71
Instagram Insights
In this lesson, you will learn how to use Instagram Insights to analyze performance metrics, audience demographics, and engagement data.
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72
YouTube Marketing and YouTube Algorithms
In this lesson, you will gain an understanding of the YouTube algorithms and how they work.
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73
How to Create a YouTube Channel
After this lesson, you will be able to create and manage channels on YouTube.
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74
YouTube Channel Optimization
In this lesson, you will learn how to optimize content on YouTube.
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75
Messenger Marketing
In this lesson, you will gain an understanding of messenger marketing and why using it is essential for your business.
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76
Social Media Platforms
