Social Media Marketing Strategy 2023: Launch Your SMM!
Become a Social Media Marketing Manager and learn how to use the best SMM tools!
You could spend a lot of time dissecting the latest viral social media posts or making funny TikTok videos in the hopes of discovering a winning formula, but the truth is that the most effective social media campaigns owe their success to the strategy behind them.
Without an effective social media strategy, you will struggle to gain traction or generate sales for your business. Do you want to build a strong SMM strategy and raise brand awareness?
This SMM course provides over four hours of useful lectures and explains the basics of powerful social media marketing. You will learn how to create a social media strategy to stand out from the crowd, how to build an audience of activated and informed followers, as well as increase brand awareness and consumer trust.
IN OUR COMPLETE SMM TRAINING, WE’LL BE DIVING DEEP INTO:
-
How to get more likes and subscribers.
-
How to sell products through social networks.
-
What has been effective for your competitors?
-
How to promote content.
-
How to work with opinion leaders and influencers.
-
How to evaluate promotion results.
-
How to manage your reputation online.
-
How to become a Social Media Marketer or Social Media Manager.
Our SMM Strategy Course provides valuable knowledge to those of you who are currently promoting a project on social media or thinking about doing so.
YOU’LL HAVE THE OPPORTUNITY TO LEARN SMM FROM TOP DIGITAL MARKETING PROFESSIONALS:
-
We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
-
I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
-
We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
-
Over 400,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR SMM TRAINING INCLUDES:
-
Theory: 4+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
-
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
-
Lifetime access to the course and its future updates.
-
24/7 Support: If you have questions, I will always be willing to answer them.
-
A free copy of the “Social Media Marketing” chapter from my Cutting-Edge Digital Marketing book.
-
Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Facebook Ads Manager, Facebook Analytics, SimilarWeb, Alexa, SEMrush, Hypeauditor, Social Blade, Google Analytics, URL Builder, Bit. ly, BuzzSumo, SemanticForce, Smartmetrics, SocialBlade, Trendhero, Brand Mentions, and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Let’s start your social marketing journey today! Click the “Enroll now” button to begin developing your project on social networks!
Social media analysis
-
1
Key Questions to Launch Social Media Marketing StrategyDiscover the main questions that you need to answer to create an effective social media marketing strategy.
Get tips on how to fill the SMM Strategy Template.
-
2
How to use the Miro Board Checklists to get the most out of this course
Discover where to find and how to use all checklists and additional resources, added in this social media marketing course.
-
3
How to turn marketing efforts on social platforms into real clients
Learn how social media marketing can help businesses build brand awareness, increase website traffic, generate leads, and improve customer engagement. Examine the cost-effectiveness of social media marketing compared to traditional marketing methods and how it can provide a higher return on investment (ROI).
-
4
What social networks should your business be on?
Learn how to use services like SimilarWeb and Alexa to determine which social networks you need to be present on and which sites and applications are the most popular in your country.
Practical video tutorial.
-
5
Learn how to determine the volume of a Facebook audience
Advertising with Facebook Ads: determine the size of your audience on Facebook in your country, region, or city.
Practical video tutorial.
-
6
How to manage processes in the SMM team
Recommendations on how to make all processes work stably within your team.
NapoleonCat overview.
Life hacks on how to keep up with your team management tactics.
-
7
How to study on Udemy effectively?
Get tips on how to learn on Udemy effectively:
navigate through Udemy menus
use the Q&A section
adjust playback speed
get your social media marketing certificate
-
8
Social media marketing strategy
How to measure results and analyze clients.
-
9
Why conduct a competitive analysis?
In this lecture, you will learn how to:
Find information about your competitors and their strengths and weaknesses.
Identify gaps in the market and potential opportunities for growth.
Make informed decisions about product development, pricing, and marketing.
Use different methods for conducting a competitive analysis.
Work with competitive analysis services.
Conduct an in-depth competitive analysis with SimilarWeb.
-
10
Unleashing the Power of Facebook Analytics: a Guide to Fanpage Karma, Likealyzer
Understand the importance of Facebook analysis and how it can benefit your business or personal brand:
Learn about the key features and capabilities of Fanpage Karma, Likealyzer, and FB Analytics.
Understand how to use these tools to analyze key metrics for your Facebook page.
Learn how to use these tools to monitor your competitors' Facebook activity and gain insights into their strategies.
Understand how to use the data generated by these tools to make informed decisions about content creation, posting frequency, and advertising.
Gain hands-on experience with the Facebook analytics video tutorial.
-
11
Facebook for Industries
Practical lesson on where to get insights on how industries can reach consumers on Facebook & Instagram.
-
12
Facebook Ads Library
Learn how to analyze ads of your competitors, or get inspired by industry leaders’ ad creatives
-
13
Facebook Ads Checklist for launching advertising
In this lecture, you will get tips on how to use Facebook Ads Checklist, which will help you to start your first ad campaign.
-
14
Facebook Ads Manager interface
Learn about the key features of the Facebook Ads Manager interface.
Understand how to navigate the Facebook Ads Manager interface and locate important information and tools.
Discover how to use Facebook Ads Manager to target specific audiences and set advertising goals and KPIs.
Get tips on how to track and analyze advertising performance.
Gain hands-on experience using the Facebook Ads Manager interface to create and manage advertising campaigns.
-
15
How to connect your Facebook and Instagram accounts for better business results
Learn how to optimize your social media presence by connecting your Facebook and Instagram accounts and developing a cohesive brand identity across both platforms.
-
16
Facebook Help Desk: how to troubleshoot common issues and get the support
Throughout the lecture, you will gain hands-on experience with Facebook support resources and tools, and practice how to troubleshoot and resolve common issues.
-
17
How to select the best Facebook advertising campaign for your business
Learn how to choose the best campaign type for your business goals.
-
18
Set up a highly targeted audience for your Facebook ad campaign
In this lecture, we will discuss the importance of audience targeting in Facebook advertising and provide a step-by-step guide on how to set up your audience for your ad campaign.
-
19
How to write compelling text for your ads
Learn how to use persuasive language, calls-to-action, and emotional appeals to capture your audience's attention and drive clicks and conversions.
-
20
Creation of visual content for ads
How to create a video advertisement yourself
-
21
How to spy on your competitors' ads?
How to analyze competitors' ads
-
22
A guide to budget planning for Facebook advertising
In this lecture, we will discuss the importance of budget planning in Facebook advertising and provide tips and strategies for optimizing your ad spend.
-
23
Tips for running your first Facebook Ad Campaign
Learn how to successfully launch your first ad campaign
-
24
Analysis of Instagram pages: Hypeauditor, Mintor.io, Smartmetrics.
Overview of the tools for analyzing Instagram pages: Hypeauditor, Mintor.io, Smartmetrics.
These tools will help you determine if you have real subscribers, what content to post, and what ads your competitors are running.
-
25
Analysis of Instagram: Trendhero
Practical lesson on how to search, discover and check Instagram influencers and creators
-
26
Instagram Audience Insights
Learn how to analyze your Instagram Audience
-
27
Services for YouTube analysis: SocialBlade.
A set of Youtube services that will allow you to see which videos have already been created by your competitors, and allows you to see your competitor's subscriber dynamic, and much more.
-
28
TikTok for Creators Overview
Get tips on where to find insights, the latest case studies, and fresh ideas for your TikTok marketing strategy.
-
29
Practice competitive analysis. How to fill out a strategy table.
How to fill out an SMM strategy table for competitive analysis.
-
30
Social Media Analysis
What to write on social networks? Content and content plan.
-
31
Why use social networks? Setting SMART goals. The SIM card method
Why should you use the internet for marketing? Forming a set of basic SMART goals.
Analytic services that link your social media reach and sales
How to track sales through social networks? The SIM card method - a simple and practical approach to counting hits, calls, and sales.
-
32
How many applications have you received from social networks?
Google Analytics capabilities.
Find out where an audience comes by using URL Builder and Bit.ly.
Practical video tutorial.
-
33
How to track the effectiveness of social networks?
Social network user behavior. What is an assisted conversion?
How to prescribe the correct performance indicators and KPIs for your SMM strategy.
-
34
Who is your target audience?
Learn how to find out more about your target audience and draw a portrait of a client using web analytics services:
understand who follows you on social networks using Google Analytics
-
35
How to measure results and analyze clients
How to sell content on social media. Seeding content.
-
36
Two approaches to forming a content plan
Explore different types of content creation: Hype and SEO
-
37
How to find and create content that drives engagement
A video tutorial on how to use Google Trends and Buzzsumo to find good ideas for your content.
-
38
What content works? Competitive analysis.
What content works for your competitors? What services should you use for competitive analysis?
An overview of the Buzzsumo analytics tool. Practical video tutorial.
-
39
How to use AnswerThePublic to collect valuable search queries
Learn how to use AnswerThePublic to gain insights into your audience's questions, concerns, and interests, and create content that resonates with their needs.
-
40
Buzzsumo overview: how to find high-performing competitor content
Discover how to use Buzzsumo to identify the most popular and widely-shared content produced by your competitors, and gain insights into the factors that contribute to its success.
-
41
What content is selling? PNP principle.
What type of content should you post on social media?
The 3 types of content - professional, news, and personal.
Learn how much of each content type you should post. Examples of content types.
-
42
Video Content. InVideo Screencast
Learn how to create and edit videos for your content marketing and social media tasks with the help of InVideo.
-
43
Video content and how to optimize it.
3 ways you can use video content to promote your project online. Examples of effective video content.
-
44
How to get three units of content from one video?
Video transcript.
Learn how to get three units of content from one online event.
Webinar, Valuable Video Content, Transcription.
-
45
How to form a content plan
How to form a content plan. Learn why you need a content plan to be successful.
-
46
What to write on social networks?
Brand and Social media reputation management
-
47
Promoting content organically. Working with influencers.
Types of content that get great reach. How to use organic social media seeding tools.
Working with opinion leaders.
Recruiting influencers with Buzzsumo. Practical video tutorial.
-
48
Working with communities and targeted advertising.
Facebook media planning.
How to work with communities.
How to make Media Plan for Facebook.
Working with Facebook Ads. Practical video tutorial.
-
49
How to sell content on social media
Content management
-
50
What is a Brand Reputation?
Definition of brand reputation. Factors that affect it.
-
51
Reasons to Manage Brand Reputation
Benefits of reputation management for your brand.
-
52
Reputation Management Methods: ORM and SERM
Online Reputation Management. Its main elements and features. Search engine reputation management.
-
53
Components of Reputation Management in Search Engines and the Internet
Overview of reputation management constituents. Key factors to consider.
-
54
What and Where to Track
Four questions to ask to understand how people see you online.
-
55
Manual Monitoring Tools
Practical lecture on how to monitor your online brand reputation manually.
-
56
Automatic Monitoring Systems. Brand Mentions as an Automatic Monitoring Tool
Benefits of automatic monitoring. Practical lecture on how to use Brand Mentions as a tool.
-
57
Competitor Analysis
Practical lecture on how to conduct an analysis of your competitors with the help of Brand Mentions.
-
58
Interpretation of Results with Brand Mentions
Practical lecture on how to work with the generated information about your brand reputation.
-
59
Building a Results-Based Reputation Management Strategy
Tips on how to apply SWOT to create your strategy.
-
60
Brand Management Optimization
Several examples of how to manage and optimize your brand reputation. Set up of Smart Alerts.
-
61
Increase Brand and Customer Loyalty
Practical lecture on how to measure your brand and customer loyalty.
-
62
Work With Reviews
Ways to encourage people to leave reviews.
-
63
What do users write about you on social networks?
Learn why and how to monitor reviews on social networks.
Monitoring tools.
Working with reviews on social networks.
Types of negativity.
How to deal with positive and negative reviews.
An overview of the Semantic Force service.
-
64
How to monitor your company’s reputation on the web?
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
-
65
Types of Negativity
Different kinds of negativity you can face on the Internet.
-
66
Reaction to Negativity - Dos and Don’ts
Tips on how to handle negativity online.
-
67
Summary
A brief overview of the main points of brand reputation management
-
68
Brand and Social Media Reputation Management
-
69
Review of the material.
Review of materials. Filling in the Social Media Strategy table
-
70
Conclusions and results.
Let`s summarize how to implement all the tricks, we discovered in this course to launch an effective SMM strategy, and as a result reach a wider audience, build brand recognition, increase revenue
-
71
How to Get Your Certificate.
Your feedback is crucial to me. Please share your thoughts on how I can improve this course for you.
-
72
How to Leave a Course Review?
In this video, you will find out how to get a certificate after completing the course.
