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Shopify: Your Essential Guide to E-commerce Success

Kickstart your online business on Shopify and make it thrive
Instructor:
Anton Voroniuk
3,800 students enrolled
English
Review of the Shopify platform and its integration possibilities
How to choose theme based on your products and needs
Things to consider before you start working on a website
Fundamentals of SEO for your online store
How to build a semantic core
How to prepare content and write effective commercial texts
Design of the home page and work with blocks
How to create and fill system pages, sections, product cards, etc.
Integration of payment systems
Setting up shipping profiles
How to work with domain name
Internal Shopify analytics and GA4
Connecting FB Pixel and Google Merchant
Plugins to promote your site and simplify your work processes
How to launch advertising campaigns and work with Google Shopping
Email Marketing for e-commerce

Whether you’re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you’re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It’s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.

If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify’s robust features, this course is for you. By the end of it, you’ll be equipped with everything you need to build your online store and run it successfully.

What will you learn in this course?

  • After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools

  • Learn how to perform basic SEO tasks before you start working on the website

  • Find out more about keywords and collecting semantic core

  • Explore some common issues while creating your website and their solutions

  • Discover how to write effective commercial content

  • Learn how to design the home page and fill all pages and sections

  • Get to know about the integration of payment systems

  • Learn how to choose a domain name and connect it

  • Work with analytics – both internal and GA4

  • Connect Facebook Pixel and Google Merchant

  • Explore how to work with various plugins for site promotion

  • Learn how to run advertising campaigns and promote the site with a minimal budget and for free

  • Connect email marketing tools and create email newsletters

  • Get to know more about how to prepare for holiday sales

  • Find out how to work on your store regularly and what points to consider

YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:

  • Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.

  • Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status

  • Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing

OUR TRAINING INCLUDES:

Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Lifetime access to the course and any future updates

Students’ Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee

Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!

Get Started With Your Online Shop

1
What is Shopify

Overview of platform features, market position, and why it’s compared with Etsy.

2
Integrating Shopify With Etsy: How and Why to Do So

Specifics of importing products from Etsy to Shopify.

3
Paid and Free Themes

How to make a choice of the theme based on your product and needs.

4
Things to Consider Before You Start Working on the Website

Domain purchase, content preparation, and semantic core for the site.

Basic SEO Tasks to Complete Before You Start Working on the Website

1
Reasons to Deal With SEO First

Why it's essential to work on search engine optimization of your website.

2
How to Build a Semantic Core if You’re Not an SEO Specialist

Tips on how to work with the website semantics.

3
Checklist to Work on the Website Semantics

The algorithm of working with keywords - from collecting to grouping.

Site Development: Configuration and Content

1
How to Make Your Online Store Stand Out and Sell More

Common pitfalls you may fall into while working on your website and their solutions.

2
Content Preparation

Photos, texts for product cards, videos, and other things you need to create before you start working on the website.

3
Designing the Home Page of the Website

Basic recommendations for making banners and working with blocks.

4
Creating and Filling in System Pages, Store Sections, Product Cards

Practical lesson on how to work with collections, product cards and menu.

5
Integration of Payment Systems

How to connect payment systems to your online store.

6
Shipping Profiles

How to work with the shipping and delivery section.

7
Website Checklist for Quality Control Check

Recap of the things to consider while working on the online store.

Domain Name

1
What Domain Name to Choose

Recommendation to follow when selecting a domain name.

2
How to Connect the Domain Name to Your Store

Steps to take while connecting the domain name.

3
Website Publishing

How to make your site accessible.

Connecting Analytics and Marketing Campaigns

1
Internal Shopify Analytics: How to Use It

How to work with the built-in analytics.

2
Connecting Google Analytics 4

How to create a resource in your Google Analytics account and connect it to your store.

3
Connecting FB Pixel

What is Facebook Pixel and how to work with it.

4
Setting up Google Merchant: Quick Setup Using a Plugin

Ways to set up Google Merchant.

Connecting Additional Plugins for Site Promotion

1
Additional Plugins to Promote Your Website

A brief overview of useful plugins for Shopify.

Basic Site Promotion

1
Content Marketing: Driving Traffic With the Help of a Blog

How to drive nominally free organic traffic through content marketing.

2
Targeted Advertising in Meta + Campaign Launch Checklist

How to launch targeted advertising and what aspects to keep in mind.

3
Product Catalog in Facebook to Increase Sales From Your Site

Product catalogue as a sales channel for business.

4
Google Shopping

Launching a campaign based on your product feed in Google Shopping.

Abandoned Cart on the Site

1
Top Reasons for an Abandoned Cart

Why clients may not finish orders on the website and how not to let it happen.

2
How to Turn an Abandoned Cart Into Sales

Setting up an automated email sequence as a way to work with an unfinished order.

Connecting Email Marketing Tools

1
Basics of Email Marketing for E-commerce: Reasons to Use This Tool

Why and how to use email marketing for your business.

2
Where to Get Customer Base and Emailing Tools

Ways to build your email list.

3
How to Create Email Newsletters That Won’t Go to Spam. Email Structure

How to write an appealing email for your potential customers.

4
Checklist of the Effective Email Newsletter

Things to consider while creating email newsletter.

Keep Working on Your Shop

1
Marketing Holiday Calendar: Prepare for Sales in Time

How to plan sales activities correctly and it time.

2
How to Develop Your Store

Recommendations for continuous work on your online store.

BONUS

1
BONUS Lecture

In this lecture, you will:

  • Get support in your career growth

  • Develop new knowledge and enhance your existing skills

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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