Whether you’re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you’re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It’s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.
If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify’s robust features, this course is for you. By the end of it, you’ll be equipped with everything you need to build your online store and run it successfully.
What will you learn in this course?
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After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools
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Learn how to perform basic SEO tasks before you start working on the website
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Find out more about keywords and collecting semantic core
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Explore some common issues while creating your website and their solutions
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Discover how to write effective commercial content
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Learn how to design the home page and fill all pages and sections
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Get to know about the integration of payment systems
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Learn how to choose a domain name and connect it
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Work with analytics – both internal and GA4
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Connect Facebook Pixel and Google Merchant
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Explore how to work with various plugins for site promotion
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Learn how to run advertising campaigns and promote the site with a minimal budget and for free
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Connect email marketing tools and create email newsletters
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Get to know more about how to prepare for holiday sales
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Find out how to work on your store regularly and what points to consider
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
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Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.
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Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status
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Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers
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Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing
OUR TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
Students’ Support: If you have questions, I will always be willing to answer them
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee
Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!
Basic SEO Tasks to Complete Before You Start Working on the Website
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1What is Shopify
Overview of platform features, market position, and why it’s compared with Etsy.
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2Integrating Shopify With Etsy: How and Why to Do So
Specifics of importing products from Etsy to Shopify.
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3Paid and Free Themes
How to make a choice of the theme based on your product and needs.
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4Things to Consider Before You Start Working on the Website
Domain purchase, content preparation, and semantic core for the site.
Site Development: Configuration and Content
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5Reasons to Deal With SEO First
Why it's essential to work on search engine optimization of your website.
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6How to Build a Semantic Core if You’re Not an SEO Specialist
Tips on how to work with the website semantics.
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7Checklist to Work on the Website Semantics
The algorithm of working with keywords - from collecting to grouping.
Domain Name
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8How to Make Your Online Store Stand Out and Sell More
Common pitfalls you may fall into while working on your website and their solutions.
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9Content Preparation
Photos, texts for product cards, videos, and other things you need to create before you start working on the website.
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10Designing the Home Page of the Website
Basic recommendations for making banners and working with blocks.
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11Creating and Filling in System Pages, Store Sections, Product Cards
Practical lesson on how to work with collections, product cards and menu.
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12Integration of Payment Systems
How to connect payment systems to your online store.
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13Shipping Profiles
How to work with the shipping and delivery section.
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14Website Checklist for Quality Control Check
Recap of the things to consider while working on the online store.
Connecting Analytics and Marketing Campaigns
Connecting Additional Plugins for Site Promotion
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18Internal Shopify Analytics: How to Use It
How to work with the built-in analytics.
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19Connecting Google Analytics 4
How to create a resource in your Google Analytics account and connect it to your store.
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20Connecting FB Pixel
What is Facebook Pixel and how to work with it.
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21Setting up Google Merchant: Quick Setup Using a Plugin
Ways to set up Google Merchant.
Basic Site Promotion
Abandoned Cart on the Site
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23Content Marketing: Driving Traffic With the Help of a Blog
How to drive nominally free organic traffic through content marketing.
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24Targeted Advertising in Meta + Campaign Launch Checklist
How to launch targeted advertising and what aspects to keep in mind.
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25Product Catalog in Facebook to Increase Sales From Your Site
Product catalogue as a sales channel for business.
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26Google Shopping
Launching a campaign based on your product feed in Google Shopping.
Connecting Email Marketing Tools
Keep Working on Your Shop
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29Basics of Email Marketing for E-commerce: Reasons to Use This Tool
Why and how to use email marketing for your business.
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30Where to Get Customer Base and Emailing Tools
Ways to build your email list.
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31How to Create Email Newsletters That Won’t Go to Spam. Email Structure
How to write an appealing email for your potential customers.
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32Checklist of the Effective Email Newsletter
Things to consider while creating email newsletter.