SEO Tricks and Hacks: Making Search Engines Work for You.

Charles Adetola is a Digital Brand Marketer, a Public Speaker, Business Developer, and a Digital Marketing Coach. He designs #DigitalMarketing strategies to help Small and Medium-sized business owners connect with their perfect buyers. He is the Author of Digital brand Marketing, a book on how to use technology to articulate and exceed customer's expectations, and increase sales.

He likes to talk about Business and Branding, and the Future of Technology.

SEO is the most cost effective and most effective way to be found online.

In Today's digital age where almost every brand is daring to maximize the power of the internet, it is no more a battle of being online -every brand can do that, the battle is about being seen online, especially when people who need what you offer are looking for you.

Search Engine optimization presents you to people who matter most to your brand. Good SEO practices connects you to your perfect customer.

Get Ready! In this course you'll Learn:

• What is SEO

• Why SEO is Important

• The 4 Ultimate SEO Goals

• Types of SEO

• Nature of SEO Strategies

• How the search Engine Works

• Search Engine result Page and Components

• What are Keywords

• Types of Keywords

• Why You Should Research Keywords

• Keyword Research tools

• What to Consider when Researching Keywords

• The 10 SEO Tricks and Hacks

• and How to Measure Your SEO Performance

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Are You Ready to Learn SEO Tricks and Hacks?

• Search Engine Optimization (SEO) are strategies implemented to enhance the visibility and authority of a brand on search engines.

  
  

• A Person who practice #SEO is called Search Engine Optimizer

• SEO is an important aspect of marketing in today's digital age. It presents you as a relevant option to people who are actively searching the web to make the right decisions.

  
  

• You have a competitive edge in your market if your potential customers can find you on the web when they search for solutions and questions you have answers to.

  
  

• More than 70% of today's buyer search the web for options before making a buying decision, being found when buyers are looking for what you offer increase your chances of making more sales.

We have 4 Ultimate #SEO Goals

1. Awareness

   You can use SEO to create awareness about your brand, a new product, feature, or service.

   
   

2. Engagement

   SEO Increases your chance of getting engagement from people who are actively searching for contents relative to your brand.

   
   

3. Conversion

   Your chances of getting more conversions, sales and leads is higher when people can find you on search engine result pages.

   
   

4. Authority

   Your chances of dominating your market and becoming an authority is higher when search engines trusts and recommends your web-contents to search engine users - your potential customers.

Basically we have 3 types of #SEO

1. Mobile SEO

   This are Search Engine Optimization strategies that ensures that your visibility online is mobile friendly to the estimated 80% of internet users.

   
   

2. Local SEO

   Search Engine Optimization Strategies that ensures you are visible to local searchers in your community.

   
   

3. International SEO

   This are Search Engine Optimization Strategies that ensures you are globally relevant and your brand message is consistent across geographical boundaries and cultures.

• The 2 Nature of #SEO Strategies are On-Page and Off-Page.

  
  

• On-page involves strategies that are implemented on your website while off-page strategies are not implemented on your website, but also contribute to your visibility on search engines by directing traffic and promoting the relevance of your web contents.

Let's See how well you understand Search Engine Optimization.

Keywords are the words that Gives your Contents its value and purpose, it is the word that a searcher inputs into a search engine in exchange for answers and results.

Types of keywords

1. Single keywords

Examples:

Dog, Mango, Laptop, Apple, Google, Business, Growth ....

2. Short Keywords

Examples:

Big Screen, Dog Food, HP Latitude Laptop, Google Analytics, iPhone 6S, Business Branding, Growth and Sustainability....

3. Long Tail Keywords

Examples:

How to start a conversation in French, dog food with low calorie, business growth and sustainability in Africa...

Keyword research is like market research in the digital space. It is important for every brand to know which keywords are driving their audience and how to leverage on the data.

Keyword research provide clues about your audience and what matters to them, it also helps identify what differentiates you from your competitors.

Use this tools to research your keywords.

Check the resource for more help.

When researching keywords, consider the Frequency of the keyword, its Relevance to your brand and audience, and how your Competitors are you the keyword.

The search engine works following a model of the 3 decision making process discussed above.

1. Crawling

The search engine uses a bot, also called crawlers or spiders to access all contents and pages on the internet. The spider ’crawls’ through thousands of contents and web-pages on the internet within microseconds.

2. Indexing

When the spider crawls the internet it establishes a connection between the web-page/content, analyze the it, group it using a readable structure of algorithm which only it can read, and assign an identity to it for easy identification.

3. Listing and Ranking

This is the process by which the search engine sort and analyze indexed contents and present it on SERP.

SERPs – Search Engine Result Pages

9 Components you can find on Google Search Engine Result Page

Relevant Google Search Tricks that will get you better and accurate results.

Check the Resources for 15 search skills more than 70% of Google users don't know (Video by Bright Side).

• Creating Quality and Unique Contents differentiates you from every other brands in your market.

  
  

• Never copy and paste contents from other sites unto yours. Create Original Contents that that are different from what searchers would normally find online and unsure that the contents are relevant.

• Write Great Titles with Relevant Keywords.

  
  

• Write Descriptions that creates a vivid visual image in the mind of your audience.

Your SEO ranking will increase If more people get engaged with your contents because they find the #Title eye-catching and the #Description very detailed.

Metadata is an important instrument for optimizing a Search Engine (SEO) Web page. In general, search engines use metadata together using a combination of other factors to explain what happens on a Web page as well as how important it is for a specific search.

Social Shares increases traffic to your web page and improves your link authority, hence your SEO ranking. Ensure that your contents are shareable on social media and encourage your users and visitors to share often.

More Than 70% of the world internet users are mobile users.

It makes strategic business sense to optimize your web contents and application for mobile display and positive mobile experience.

Google My Business is an effective way to appear on Search engine Result Pages, and to searches around you.

When people search for your business with relative keywords, like what your business offers on Google Search or Maps, Google My Business presents your profile.

Google My Business also facilitates the creation and updating of your business profile so that you can stand out and make more sales.

Listing Your Business with Local Business Directories in your community doubles your chances of being found on Search Engines.

In addition to your efforts, the LBL will be actively investing in SEO to ensure they recommend more business to people searching for them. Leverage on this while implementing your own SEO tricks and Hacks also.

Search for Local Business Directories around you and list your Business.

Your website is like your building, and the internet is the city. Just like every building must be purposefully planed based on its function and location and environment, your website's layout must be carefully planned, such that it is easy for users to navigate and also easy for Search Engines to crawl.

Including a site map also helps both the Search Engines and Search Engine Users to easily find there way around your website.

Note: A positive user experience is very important.

The security of your site matters to Search Engines and its Users (Your Potential Customers). The more secure your site is the more trust you get, hence your recommendations and website visits will increase.

Link Building is a powerful SEO Hack.

Make sure your understand the concept in this class.

THIS IS THE ULTIMATE HACK

How well do you know your SEO Tricks and Hacks?

You Need to check your Search Engine Result Rankings and check how you're performing in your market.

Compare Your Paid Traffic with Your Organic Traffic.

More organic traffic is a positive sign of quality SEO performance.

Track and Measure how many Unique Visitors you get at intervals and identify the actions, contents, and posts that triggers changes or keeps your traction consistent.

How is your SEO strategy influencing your conversion rate?

keep accurate record of your conversions and identify which of your SEO Tricks and Hacks is yielding more conversions.

Identify where your traffics are coming from. is it from Social Media, PPC ads, or Organic Searches.

Creating SEO friendly contents enhance your chances of getting more organic search traffic. A high organic search traffic is the result of quality SEO.