SEO Strategy 2024. SEO training to TOP rank your website!
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Become an expert in Search Engine Optimization and learn to use the best SEO tools!
Creating an SEO strategy for your website is an important step for driving traffic and achieving a high search engine ranking. Without a proper SEO strategy, you will struggle to gain traction or generate traffic and sales for your business. Do you want to build a strong SEO strategy for your business this year?
This SEO course provides over eleven hours of useful lectures and explains the basics of powerful search engine optimization. You will learn how to use SEO tools to optimize your digital marketing campaign and how to create a successful SEO strategy that will help your website rank higher in the search results and attract more traffic.
IN OUR COMPLETE SEO TRAINING, WE’LL BE DIVING DEEP INTO:
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A clear understanding of SEO strategy and its crucial role in online success
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The fundamentals of SEO and why they’re more important than ever
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Difference between Old School and New School SEO approaches
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Understanding the role expectations of an SEO specialist
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Real-world exploration of current job opportunities
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Mastery of essential skills for becoming a sought-after SEO professional
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Unraveling the mechanics of search engines and their functioning
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Investigation into Google ranking factors, algorithms, and penalties
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Hands-on engagement with the Google Search Console
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Practical ways to make sure that the website isn’t blocked or filtered
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Most common SEO promotion practices
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Ways to find and analyze competitors with the help of automatic tools
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SWOT and 7P methods
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Assessment of website performance via comprehensive analysis
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Goal setting and creation of a foundational SEO strategy based on insights
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How to measure SEO performance with the help of AIOSEO
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Enhancement of a website’s technical components for improved visibility and user experience
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Effective utilization of a diverse range of tools for technical SEO excellence
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Discover how to use the ShortPixel tool to optimize images multiple times without losing their original quality
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How to conduct keyword research: from brainstorming to clustering and placing semantics
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Optimizing keyword analysis with the help of automatic tools
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How to create a user-friendly website
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Best ways to look for relevant topics to your niche
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Creating SEO-friendly content
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Exploring E-E-A-T principles
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Measuring content performance
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Creating content plan
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Why off-page optimization is important for SEO
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Main link building strategies, prospects, and tools
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What types of links you can incorporate into your strategy, including editorial, earned, and paid links
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How to identify high-quality sources of paid links
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How to leverage editorial links effectively for the growth and success of your business
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Building high-quality backlinks and earning mentions on other resources
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How to use Majestic’s tools to track and monitor your website’s Trust Flow and Citation Flow over time and analyze a website’s topical relevance and authority
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Examine backlink profiles using The Majestic Site Explorer
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Fundamentals of Local SEO
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Using AI for creating unique, engaging content
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Short answers to common SEO questions, including the impact of Google Ads and AI on SEO careers
YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:
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We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
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We’ve collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
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Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
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Agnese Repule, one of the lecturers of our course, has been in SEO for more than 5 years. She deals with creating strategies, giving some advice to website owners about SEO, and teaching them how to improve organic traffic by spending no money. She’s also super passionate about content marketing and art.
OUR SEO TRAINING INCLUDES:
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Theory: 11+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
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Lifetime access to the course and any future updates.
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Students’ Support: If you have questions, I will always be willing to answer them.
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A free copy of the “Search Engine Optimization” chapter from my Cutting-Edge Digital Marketing book.
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Complete the course and receive an Udemy certificate.
TOOLS USED IN THE COURSE:
Google Analytics, Google Search Console, Google Ads, Keyword Planner, SimilarWeb, SEMrush, Chat GPT, Miro, Ahrefs Webmaster Tool, AnswerThePublic, Serpstat, SE Ranking, Majestic, ShortPixel, AIOSEO, QuillBot, RankMath and other important tools.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Enroll in this SEO course right now and get your website to the top of Google!
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1What is search engine optimization?Video lesson
SEO Strategy: uses of search engine optimization and how it helps your campaign.
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2SimilarWeb service overview. Learn how to analyze traffic and study the market.Video lesson
A practical overview of the SimilarWeb service.
Competitive analysis.
Learn how to use the SimilarWeb service to analyze traffic and determine how much traffic comes to competitors from search engines.
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3SemRush overview. Traffic analysis. Comparison with competitors. Niche research.Video lesson
A practical overview of the SemRush service.
Detailed traffic analysis and comparison with competitors.
Study traffic on sites with a small audience.
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4The pros and cons of search engine optimization and PPC advertising.Video lesson
The advantages and disadvantages of search engine and PPC advertising traffic.
Why you should use both search engine optimization and PPC advertising.
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5SEO checklistText lesson
Fill out a comprehensive strategy table as you go through the course!
To make this course as practical as possible, I have prepared a checklist template.
You can download this template in the lesson material section or by using the Google drive link provided to you.
While working through this course, you will learn about - technical optimization - content, keywords - and link mass building.
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6How to use the Miro board ChecklistVideo lesson
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7How do search engines work?Video lesson
How to understand search engine algorithms.
The factors that influence ranking.
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8How to study on Udemy effectively?Video lesson
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9Website and Content: The Basics of SEOVideo lesson
What you need to be number one in search engines.
Specifications that affect search engine ranking.
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10How to check site availability? Uptimerobot service overviewVideo lesson
Site monitoring services.
A practical overview of the Uptimerobot service.
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11What is a search engine index? Site visibility.Video lesson
How to check whether a search engine sees your site.
What to look for when doing a site visibility check.
How to find or recover lost content.
A practical overview of the Web Archive Service.
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12Analytic tools to measure website loading speed and mobile friendliness.Video lesson
How fast your site should load.
What to look for when analyzing mobile friendliness and download speed.
Practical overview of the Pingdom Tools, Pagespeed Insights, and Google Mobile Friendly Test services.
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13Basic SEO tools. Google Search Console ReviewVideo lesson
SEO analyzation tools and how they help your campaign.
A hands-on overview of the Google Search Console.
Learn how to analyze search results, site visibility, manual penalties, and security errors.
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14Website Audit with Ahrefs Webmaster ToolVideo lesson
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15Regular SEO AuditsVideo lesson
Why just one SEO site audit is enough.
How to quick website improvements.
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16Traffic Analysis with Google Analytics.Video lesson
A hands-on overview of Google Analytics.
Analysis of traffic sources and their dynamics.
How to correlate traffic data with Google algorithm updates.
Why you should use Google Search Console and Google Analytics in conjunction with each other.
How to measure search performance.
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17Any Site's Traffic Analysis with AhrefsVideo lesson
Practical lesson on how to analyze website traffic of your competitors with a SEO tool - Ahrefs
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18Server response codes. 3 golden SEO rules that everyone breaks.Video lesson
An overview of the 404, 200, and 301 server responses.
The 3 golden rules of SEO.
Server response services.
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19Content and uniquenessVideo lesson
Types of content.
How to find duplicate content.
Services that will help you check content uniqueness.
Video tutorial on how to use content uniqueness services.
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20How to search for popular topics? Exploding TopicsVideo lesson
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21How to search what Content of competitors is popular. BuzzsumoVideo lesson
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22How to create SEO articles as a PRO?Video lesson
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
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23How to collect search queries. AnswerThePublicVideo lesson
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24Ever living ContentVideo lesson
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25Content PlanVideo lesson
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26How to choose keywords for your site.Video lesson
How to collect keywords using the Google Ads Keyword Planner service.
Learn about keyword seasonality with Google Trends.
Learn how to take advantage of SEO software's paid features so you can collect keywords quickly and correctly.
Video tutorial on how to collect keywords.
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27How to use proxy for your SEO-promotion.Video lesson
Learn why you need to use proxies and what can help you deal with them correctly.
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28Internal optimization. Where and how to place keywords.Video lesson
Internal website optimization.
How to distribute keywords.
How the location of keywords affects ranking.
Other ranking factors to take into consideration.
Learn how internal optimization works with an in depth video tutorial
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29How to search for key words. Keywordtool.ioVideo lesson
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30How to search for key words? SerpstatVideo lesson
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31SE Ranking, SEO tool. How to monitor keyword ranking?Video lesson
A practical lesson on how to monitor keyword ranking with keyword research tool, SE Ranking.
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32How to make an effective SEO workflowVideo lesson
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
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33Links. Ahrefs service overviewVideo lesson
Link analysis.
What is PageRank and how it works.
What services to use for link analysis.
A hands on overview of the Ahrefs service
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34Analysis of links. Majestic service overviewVideo lesson
A hands-on overview of the Majestic link analysis service.
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35Analyzing your site and competitorsVideo lesson
During this section we will look at how to conduct an effective competitor and link profile analysis
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36Case study. The analysis of competitors.Video lesson
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37Evaluation of Donor DomainsVideo lesson
During this lesson, we will go over each step of domain rating and how to make it simple and achievable. During the practical part of the session we will look at how to analyze competitors' content, backlinks, keywords, PPC with Ahrefs’ help, how to develop SEO, PPC, and content marketing strategy to outsmart your competition.
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38Where to get links?Video lesson
Where to get links: the white, grey and black approaches.
The types of link placements and how they differ from each other.
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39Linkbuilding tacticsVideo lesson
In this lesson we are going to talk about the ways to get more links.
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40How to improve your link building activities? Linkchecker Service Overview.Video lesson
Learn how to improve your link building activities, check your backlinks, get constant updates about link building efforts and budgets with the help of Linkchecker.
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41How to get links from trustable sources? PRNEWS Service Overview.Video lesson
A practical overview of PRNEWS service.
Learn how to use PRNEWS to perform all white hat SEO link-building tactics such as content marketing, external content marketing, and outreach.
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42How to find On-page SEO errors quicker?Video lesson
Practical lesson: SEO audit, fast issue check, comprehensive analysis, and website scraping with SEO tools Netpeak Spider and Netpeak Checker.
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43The Fourth Level of the SEO Pyramid: UX, Brand, SocialVideo lesson
Social media factors, brand signals, and behavioral factors.
Additional indicators that affect ranking.
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44How to monitor your company’s reputation on the web?Video lesson
How to grow your brand advocates.
How to deal with irrational negativity.
Reputation management as necessary part of social media marketing.
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45Recap wrap-up summary of the courseVideo lesson
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46How to Get Your Certificate?Video lesson
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47How to leave a review for this Course?Video lesson
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48Why GMB is Useful. Explore Benefits and Business Value.Video lesson
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49Features OverviewVideo lesson
Main characteristics of GMB
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50RegistrationVideo lesson
Practical lecture on how to register a company. Screencast on registration.
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51ConfirmationVideo lesson
Several methods of verification. Tips on how to go through it.
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52Setting Up a ProfileVideo lesson
Practical lecture on how to set up your profile. Screencast on seeting up a profile.
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53Multiple LocationsVideo lesson
How to create a card for a company with several branches.
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54Adding Products and ServicesVideo lesson
Practical lecture on how to add products. Screencast on adding products.
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55Adding Images to GMBVideo lesson
Benefits of adding photos and videos.
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56Adding News and Promotions to GMBVideo lesson
Ways to keep your customers informed with GMB.
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57Booking ButtonVideo lesson
Additional feature of GMB.
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58ChatVideo lesson
Practical lecture on how to activate messages. Screencast on activating messages.
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59FAQ (Questions and Answers)Video lesson
Another opportunity to interact with customers.
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60Opening HoursVideo lesson
Why updating opening hours is a key to customer's satisfaction.
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61MenuVideo lesson
How to place a menu on a company card.
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62Webpage on the Constructor from Google My BusinessVideo lesson
GMB constructor as a great solution for growing business.
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63Why We Need Reviews and What Their Advantages AreVideo lesson
Benefits of reviews: brand trust, organic traffic, conversion etc.
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64How to Get ReviewsVideo lesson
Ways to get reviews: promo codes, review discount, QR code etc.
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65Tips for working with reviewsVideo lesson
Practical recommendations on how to work with reviews
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66Aspects that Affect Ranking Factors of Google My BusinessVideo lesson
Learn more about what factors to take into account to rank higher.
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67Analytics Tool to Get Data.Video lesson
Learn about statistics you can get.
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68SEO ToolsVideo lesson
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69Content or Links?Video lesson
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70How much anchors of internal links affect the ranking of the acceptor page?Video lesson
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71How to grow in SEO professionally?Video lesson
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72How to use data from Google Analytics to prepare KPI's?Video lesson
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73Should I fill in the Title for internal and external links on the site?Video lesson
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74What is your TOP-3 SEO tools?Video lesson
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75What pages on the site should be closed from indexing?Video lesson
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