Facebook Ads & Instagram Ads For E-Commerce [For Beginners]
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Get Maximum Conversions with hands on Training and Learn How to Sell using Facebook Conversion Ads, Instagram Conversion Ads, Dynamic Ads, Custom Audiences, Lookalike Audiences, & Complete Customer Journey ready for all iOS & EU restrictions. Empowered with Guides on Using ChatGPT for Meta Advertising & Commerce Manager Guide (Shop on Facebook & Instagram). This Facebook Ads Course is Optimized for Beginners. Please, if you are Searching for Fast Track Course, Study my Facebook Ads & Instagram Ads Course: The Art of Selling.
“Excellent Facebook Ads & Instagram Ads Course. Would highly recommend this course to someone who is looking to learn or for that matter even gain knowledge. No institute or a YouTube video teaches this in so much detail as much as Tomas. I haven’t come across so far a genuine course teaching material as much as you have designed. Thanks Tomas a ton.” Ridhima
Sell More, and Sell Faster, using proven, tested E-commerce Strategies developed by an Internet Efficiency Award Winning Instructor. Convert more customers on Facebook, Instagram, and your e-commerce platform, using the tremendous power of Facebook Ads. This is real, practical instruction that focuses on sales and results. Step-by-step tuition you’ll learn by watching. Discover how to set up Facebook Business Manager to your advantage and harness the full power of Facebook Ads & Instagram Ads, to Sell More.
Dearest Student,
Hi, it’s Ing. Tomas Moravek, Internet Efficiency Award-winning digital strategist. I’m excited to introduce my newest course, that will teach you how to use Facebook Ads & Instagram to skyrocket your sales. This course is designed to help you massively boost your conversions, so you get real results from Facebook Ads, Instagram Ads, Shopify, & e-commerce.
You’ll be able to watch over my shoulder, as using high quality video explainers, I demonstrate how to sell effectively on Facebook, Instagram, & the web.
Do you want to sell more on Facebook, Instagram and on your website?
Are you struggling to get the high number of conversions you want?
Would you like your business to be much more successful and enjoy many more sales, every day?
If So, That’s Great News, As I’ve Created This Course For You.
Sign up and join me today, and I’ll take you from Facebook Ads novice to Professional in a matter of weeks. Let me help turn your business from underperforming to thriving, with exclusive techniques you can LEARN FAST and immediately put into practice. Watch over my shoulder and copy the same strategies I used to become a successful Facebook Conversion Ads & Facebook Dynamic Ads professional.
I’ll teach you my award-winning techniques for ultimate ecommerce success and show you how to superpower your facebook ads by integrating them into your multi-channel marketing. Learn how to use Facebook Ads to sell more effectively on Facebook, Instagram, Shopify and the Web. Power boost your profits, and rocket fuel your Facebook Ad conversion rate.
Sounds Great, So What Does it Involve?
In this course, we’ll be taking a really deep dive into the world of Facebook Ads and e-commerce. Using easy-to-follow video tutorials, I’ll show you from start to finish how to set up successful Facebook Ads. Including Facebook Dynamic and Facebook Conversion Ads, which will really help you max your sales.
When you sign up, you’ll get high quality video explainers, blueprints you can follow, and handy To Do Lists you can check off. I’ve designed this course to make learning the art of Facebook advertising, and selling, a breeze, even if you’re a complete novice. This is real, practical hands on training you can watch, not reams of boring written theory, or hypothetical waffle.
Inside, I’ll share with you the same proven techniques I personally used to achieve record breaking results from Facebook Ads. I have the proof, and the receipts — I even won the Internet Efficiency Award for my budget saving Facebook Ad strategies! If you’re serious about being successful, and you have a computer or smart phone and an internet connection, you can jump in and start making money almost immediately. If you’re willing to learn and apply the knowledge I share with you, I can teach you the rest.
Okay, I’m Interested, So What Will I Learn Exactly?
First, you’ll get a comprehensive, high quality video overview that will show you how to create facebook ads that deliver real results. I’ll show you step by step, every stage of setting up and running successful ad campaigns on Facebook, from start to finish. You’ll learn how to create your very first Facebook business page and set up the Facebook catalog. This is important, so you can automate your marketing across different e-commerce channels in the Facebook Audience Network.
I’ll take you through the process of creating and setting up an Ads Manager account and I’ll show you how to correctly navigate Facebook Ads Manager. I’ll walk you through setting up your payment information, ad budget, and ad expenditure limits. Then I’ll take you step-by-step through the architecture of a Winning Facebook Ad Campaign, so you can see what you need to do and why. I’ll also show you how to set up and use Facebook Business Manager correctly, so you can efficiently organise and manage your Facebook Ad accounts and Pages.
Select The Right Ad To Achieve Your Marketing Goals
You’ll learn the different types of Facebook Ads, when you should use them, and the different marketing goals the various types of ads Facebook offers. We’ll be particularly focusing on the top two ways to sell on Facebook – Facebook Dynamic Ads and Facebook Conversion Ads.
Dynamic Ads
Here you can watch as I show you how to get more from your website traffic and teach you how to activate people’s needs, wants, and pain points, using highly relevant, engaging ads. Dynamic Ads help you target or re-target people who have already browsed or purchased on your website. With these Ads, Facebook automatically shows the right products to the right audience, based on people’s online interests and previous purchasing and browsing behaviour.
Conversion Ads
Conversion Ads require the Facebook Pixel to be set up correctly on your website, which I’ll show you how to do in this course. They differ from lead generation Ads because the goal here is to direct people away from social media, to your ecommerce website, where they convert, i.e. make that purchase.
Facebook Carousel For Ecommerce
Watch me as I show you how to set up your first Facebook carousel ad for ecommerce. I’ll be demonstrating how you can use the carousel format to display up to ten product images or videos in one single ad, and how each image or video can have its own link too.
Carousel Ads are great if you want more space to highlight several products, showcase different product features, or give details about a promotion. They are also a great way to tell your brand story, as you can develop a narrative across each carousel card.
Set Up Your First Facebook Catalog
I’ll take you through the exact process you need to follow to correctly SET UP YOUR FIRST FACEBOOK CATALOG. Once you’ve done this, you can add new products easily, and will be able to advertise all your items across multiple channels.
The Facebook catalog works by storing data you’ve entered about the products you want to advertise on the Facebook network. You can connect your catalog to different Facebook platforms to display your products to potential customers, including Instagram, the Facebook Dynamic Ad network, Facebook Page Shops, and more.
Discover The Customer Journey To Purchase
The customer journey is a CRITICAL part of the selling process, and I’ll be covering the three crucial stages of this process inside. I’ll demonstrate how you can use Dynamic and Conversion Ads, to gain your audiences trust and encourage them to purchase.
Find Your Ideal Customer
We’ll also look at how to target your ads correctly, so you get maximum results from your ad spend.
You’ll be able to watch as I demonstrate you how to use Breakdowns to hone in on your perfect customer. I’ll demonstrate how to use targeting and retargeting to attract potential customers who have already expressed an interest in your product, or in a similar product. I’ll also show you how to reel customers in who have already visited your website or interacted with your content.
You’ll learn how you can use lookalike and custom audiences to reach a wider audience of suitable customers, who will be primed for what you’re offering. You’ll discover the exact steps needed to create custom audiences, and you’ll understand how to create Lookalike Audiences you can advertise to on Facebook and on Instagram.
As well as this, we’ll be using the Audience Insight Tool to help you gain more understanding of your target market. Using this tool will help you to strategize ways to connect with your perfect customer.
Getting The Most Out Of The Facebook Pixel And Facebook Pixel Events
Watch as I show you how to correctly set up and use Facebook Pixel Events, so you can target and retarget better, and catch more interested potential customers.
Setting up the Facebook Pixel and using Facebook Pixel Events are two things many people fail to do correctly. Yet they’re so vital for boosting the results you get from Facebook Ads. With my help you’ll be able to carry out a complete set up and install, easily, and fast.
I’ll also be demonstrating how to install the Facebook Pixel on Shopify, so you can use that platform to expand your market reach. And you’ll learn how to use Facebook Pixel Events to understand and respond to your customer’s path to purchase.
Facebook Pixel Events To Take Your Ad Game To The Next Level
This is a crucial step that will take your sales from flabby to fabulous, as it allows you to tailor your marketing precisely. With it you’ll maximise your chances of getting the desired response you want from potential customers.
With Facebook Pixel Events you can automatically create Custom Audiences based on actions people take in your app or on your website. You can then target them with relevant ads whenever they visit Facebook, Instagram, or websites in the Facebook Audience Network. You can also use Facebook Pixel Events to create highly targeted Lookalike audiences, based on actions visitors take on your website or in your app.
I’ll be showing you how to use Facebook Pixel Events to get more from your Facebook Ad budget, by greatly expanding your customer reach and selling power.
Convert More, Sell Faster
You’ll receive my exclusive techniques for maximising your ad conversion rate on facebook. Conversions are hard to get but there are some pro-level tricks that can help you quickly boost your percentages. I’ll be sharing what these are, and how you can easily implement them in my course.
Create Compelling Ad Copy That Sells
You’ll also get a comprehensive quick start to copywriting master, so you can create copy that engages right off the bat. This guide was authored by a professional copywriter, who will share the essential secrets you need to know to get people to take the actions you want.
Why Do You Need This Course?
The digital marketplace is changing fast and there’s just so much competition out there. Job security is becoming a thing of the past too and being adaptable and multi-skilled is now an essential. If you want to sell online in today’s fast paced marketplace, it’s not enough anymore just to have a great product or service.
Even if you have professional level qualifications, you still need to know how to sell. Facebook Ads are an incredibly powerful tool that can help you quickly reach many customers, allowing you to promote to a huge slice of the digital market.
This course has been specifically designed to help anyone who wants to sell more using Facebook Ads & Instagram Ads. Learn from watching over my shoulder and copy the same success strategies I share with clients I’ve helped go from broke to prosperous in just a matter of weeks! Whether you want to use your newfound skills to gain a better job, strike out on your own and set up as a freelance Facebook Ads consultant, or boost your own business, this course gives you everything you need to succeed.
Gain complete independence and work anywhere with in-demand e-commerce skills that are hugely profitable. Take the first step to becoming a Digital Nomad and get cutting-edge knowledge that’s constantly updated, so your marketing stays relevant – forever. If you’re willing to put in the work, I can show you know to create a profitable business using the power of Facebook Ads.
Remember, When You Enrol, You’ll Receive:
- Hours of HQ video explainers for high performance Facebook & Instagram Ads
- Interactive quizzes A, B, C, D making learning fun
- Writing assignments
- Facebook strategies in PDF or DOC for download
- Access to HUGE resource centre with Many MP3s & strategy PDFs
- Guides to Copywriting
- Marketing Careers guide & Guide to Facebook Jobs
- Fast & friendly support in the Facebook Ads Q&A section (1.200+ Q&A answered within 24 hours)
- Udemy certificate of completion ready for download
- PDF 10 lessons to quit your job and become a digital nomad
- PDF 10 reasons to become a digital nomad today
- PDF Digital Nomad Secrets
- PDF Starter pack for digital nomads
- PDF 157 questions that will help you raise your prices dramatically
- PDF Ebook-Side Hustle Secrets
- PDF Create a photography landing page that turns visitors in to clients
- PDF Find photography clients before travelling to your next destination
- PDF Presentation template: Attracting high value clients whilst travelling
- PDF Pricing Strategies and Adding Value
Ready To Be Successful? Join Me And Sign Up Today.
I’m so hyped to be sharing this material with you. These are the same Facebook Ad techniques I use myself, so I know how effective they can be. Will you join me as I teach you how to build a profitable business that’s primed for continual, explosive growth?
I know times might be tough at the moment, so I want to make it as easy as possible for anyone who wants to access my knowledge. If you sign up today, you can access my Udemy only content that you cannot get anywhere else, for a limited time special offer price!
I can’t wait to see you inside the course, so I can teach you how to prosper using Facebook Ads. I promise you my information will change your entire approach to Facebook marketing.
Are you ready for massive success?
I can’t wait to welcome you as my newest student,
Ing. Tomáš Moravek & Team
Internet Efficiency Awarded Facebook Ads Expert
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1Introduction into Facebook Ads for E-CommerceVideo lesson
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2CurriculumText lesson
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3Resources for You & Udemy Student's Guide & Facebook GroupVideo lesson
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4Facebook Ads for E-Commerce EssentialsVideo lesson
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5QUIZ - Facebook Ads & Instagram Ads for E-Commerce EssentialsQuiz
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6Facebook Ads for E-Commerce Copywriting - IntroductionVideo lesson
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7Copywriting for Social MediaVideo lesson
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8QUIZ - Copywriting for Social MediaQuiz
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9Facebook Ads for E-Commerce Copywriting - EssentialsVideo lesson
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10Facebook Ads for E-Commerce Copywriting - Ecommerce StrategiesVideo lesson
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11QUIZ - Top E-commerce techniques for Facebook and Instagram (6 Questions)Quiz
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12Facebook Ads for E-Commerce CopywritingVideo lesson
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13QUIZ - Basics for Instagram and Facebook Ads (6 Questions)Quiz
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14Facebook Ads for E-Commerce Copywriting - Social MediaVideo lesson
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15QUIZ - Facebook and Instagram Posts for Max EngagementQuiz
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16Facebook Ads for E-Commerce Copywriting - Sample Posts & AdsVideo lesson
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17Copywriting Facebook Ads - Quiz IntroductionVideo lesson
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18QUIZ - Facebook Ads & Instagram Ads E-Commerce CopywritingQuiz
The most important things you need to know to create PRO Facebook Ads Copy that SELLS :-)
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19Write your 1st Facebook E-Commerce Ad CopyVideo lesson
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20Write your 1st Facebook E-Commerce Ad Copy 1!Text lesson
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21Write your 2nd Facebook Ad Copy for E-Commerce Sales!Text lesson
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22Write your Instagram Ad Copy!Text lesson
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23Apple Restrictions & The Complete Customer JourneyVideo lesson
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24QUIZ - Apple Restrictions & the Complete Customer JourneyQuiz
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25Please Use the Facebook Business ManagerVideo lesson
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26Facebook Business ManagerVideo lesson
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27QUIZ - Facebook Business ManagerQuiz
What is Business Manager and how to know if it is the the right tool for you?
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28Introduction into Domain VerificationVideo lesson
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29Domain VerificationVideo lesson
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30QUIZ - Domain VerificationQuiz
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31Introduction into Facebook Pixel EventsVideo lesson
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32Facebook Pixel ExplanationsVideo lesson
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33Facebook Pixel Explanations 2Video lesson
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34QUIZ - Facebook Pixel ExplanationsQuiz
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35The Most Pleasant Way to Active FULL CONVERSION API Server-Server on WordPressVideo lesson
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36QUIZ - Facebook Pixel & Conversion API DeploymentQuiz
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37Facebook Pixel Events - Screen RecordingVideo lesson
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38QUIZ - Facebook Pixel EventsQuiz
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39More About Apple RestrictionsVideo lesson
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40Overcoming Apple iOS 14.5+ Restrictions 1Quiz
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41Overcoming Apple RestrictionsVideo lesson
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42Overcoming Apple iOS 14.5+ Restrictions 2Quiz
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43Facebook Pixel Aggregated Events Configuration - IntroductionVideo lesson
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44Facebook Pixel Aggregated Events ConfigurationVideo lesson
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45Facebook Aggregated Events for E-CommerceVideo lesson
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46QUIZ - Facebook Pixel Aggregated EventsQuiz
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47Facebook Pixel & Conversion API SummaryVideo lesson
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52Introduction into Facebook Conversion AdsVideo lesson
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53Facebook Conversion Ads - ExplanationsVideo lesson
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54QUIZ - Facebook Conversion AdsQuiz
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55Introduction into Facebook Ads for E-Commerce - Facebook for BusinessVideo lesson
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56QUIZ - Introduction into Facebook Ads for E-Commerce (6 Questions)Quiz
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57Facebook Conversion Ads - Introduction into Big CampaignVideo lesson
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58Introduction into Facebook Ads for E-Commerce - Successful Ad FormulaVideo lesson
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59Facebook Conversion Ads - Leading Big CampaignVideo lesson
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60QUIZ - Facebook Ads for E-Commerce - Leading Big CampaignQuiz
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61Facebook Conversion Ads - Attractive Carousels for EcommerceVideo lesson
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62QUIZ - Best Practices & Carousels for E-CommerceQuiz
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63Test and Learn - Facebook Conversion Ads for E-Commerce MethodologyVideo lesson
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64QUIZ - Test & Learn ApproachQuiz
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65Power of Selling - Engagement & ConversionsVideo lesson
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66QUIZ - Engagement & SellingQuiz
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67The Power of Engagement & ConversionsVideo lesson
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68QUIZ - The Power of Facebook Engagement Ads 2Quiz
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69Power of Customer Journey - Engagement and ConversionsVideo lesson
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70QUIZ - Importance of Customer JourneyQuiz
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71Metrics ExplanationVideo lesson
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72QUIZ - MetricsQuiz
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73Strategical ApproachVideo lesson
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74QUIZ - Strategical ApproachQuiz
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75Facebook Dynamic Ads 1Video lesson
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76Facebook Dynamic Ads 2Video lesson
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77QUIZ - Facebook Catalog Sales (Facebook Dynamic Ads)Quiz
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78Facebook Dynamic Ads 3Video lesson
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79QUIZ - Facebook Catalog Sales (Facebook Dynamic Ads) 2Quiz
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80Facebook Dynamic Ads 4Video lesson
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81Facebook Dynamic Ads 5Video lesson

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