Rural Marketing | India Focused - Promotion & Distribution
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There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future.
The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities. Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services.
The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course. This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase. Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.
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2Rural Marketing ModelVideo lesson
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3Differences In Rural & Urban MarketsVideo lesson
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4Differences In Rural & Urban Consumer BehaviorVideo lesson
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5Differences In Rural & Urban Consumer Behavior ContinuesVideo lesson
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6Challenges In Rural MarketingVideo lesson
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7Opportunities In Rural Marketing & ConclusionVideo lesson
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17Consumer Behavior Introduction & FundamentalsVideo lesson
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18Consumer Behavior Introduction & Fundamentals ContinueVideo lesson
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19Consumer Behavior Roles & Factors InfluencingVideo lesson
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20Lifestyle & Profile Of Rural ConsumerVideo lesson
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21Lifestyle & Profile Of Rural Consumer ContinueVideo lesson
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22Rural Consumption Trend And ConclusionVideo lesson
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23Marketing MixVideo lesson
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24Rural Marketing Mix- ProductVideo lesson
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25Rural Marketing Mix- PriceVideo lesson
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26Rural Marketing Mix- Place ContinueVideo lesson
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27Rural Marketing Mix- PromotionVideo lesson
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28Additional P'S & 4A'S Of Rural MarketingVideo lesson
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29New Product & Objectives Behind New Product LaunchVideo lesson
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30Exploration & Screening StageVideo lesson
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31Evaluation & Business AnalysisVideo lesson
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32Product & Marketing Mix Development StageVideo lesson
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33Product Testing & Launch Stage And ConclusionVideo lesson
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34Introduction To Product Life CycleVideo lesson
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35Characteristics Of Different Stages Of PlcVideo lesson
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36Characteristics Of Different Stages Of Plc ContinueVideo lesson
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37Marketing Strategies Of Introduction & Growth StageVideo lesson
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38Marketing Strategies Of Maturity & Decline StageVideo lesson
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39Introduction To Brands & Branding ProcessVideo lesson
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40Brand LoyaltyVideo lesson
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41Regional Brands With ExamplesVideo lesson
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42Rural Buying Behavior & ConclusionVideo lesson
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43Rural Buying Behavior & Conclusion ContinueVideo lesson
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49Segmentation & Competitive Rural StrategyVideo lesson
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50Product Strategy & Pricing StrategyVideo lesson
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51Communication Strategy Part 1Video lesson
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52Communication Strategy Part 2Video lesson
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53Communication Strategy Part 3Video lesson
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54Distribution StrategyVideo lesson
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55Distribution Strategy ContinueVideo lesson
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56Region-Specific Strategies & ConclusionVideo lesson
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57Introduction & Characteristics Of FmcgVideo lesson
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58Evolution Of Indian Fmcg IndustryVideo lesson
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59Characteristics Of Indian Fmcg SectorVideo lesson
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60Challenges In The Fmcg IndustryVideo lesson
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61Fmcg Penetration In Rural MarketVideo lesson
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62Hul Cass StudyVideo lesson
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63Hul Project ShaktiVideo lesson
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64Hul'S Operation StreamlineVideo lesson
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65Itc'S E-Choupal & Other InitiativesVideo lesson
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66Nirma Chemical'S Strategies For Rural MarketVideo lesson
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67Coca Cola Case & ConclusionVideo lesson
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68Marketing Of Banking Services & Evolution Of Rural BankingVideo lesson
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69Challenges Of Marketing Banking Services In Rural MarketVideo lesson
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70Opportunities For Banking In Rural AreasVideo lesson
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71Marketing Strategies For Banking ServicesVideo lesson
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72Marketing Strategies For Banking Services ContinueVideo lesson
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73Icici Bank Case StudyVideo lesson
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74Challenges & OpportunitiesVideo lesson
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75Marketing Strategies For Insurance Services In Rural MarketsVideo lesson
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