There is a huge demand for people working in rural marketing, as there is tremendous growth in this industry. There are various career opportunities in this field which provides you with a good salary package to enhance and build your future.
The candidates must be systematic and well organised in their work. The main motive of Rural Marketing is to make students understand how the industry and what are the challenges that they need to face. Willing to study in this field gives you a wide scope in studies as well as career opportunities. Rural Marketing specializes in promoting, advertising, and distributing products and services in the rural areas. The main aim is to inspect and explore various issues faced in rural markets. It is very important to accept this challenge and understand it the diverse way and then make decisions according to the challenges. The main motive is to gain importance in emerging economies. It is involved in the marketing of the rural products in the rural areas. Rural Marketing mostly involves reaching the rural customer, understanding their needs and requirements, and supply of goods and services.
The rate of consumer goods is high and tremendous in rural areas. The scope of the course is growing with new products coming into the market. The candidates who like to work for the growth and management of the rural areas are suitable to do this course. This course is considered the best choice for exploring career opportunities. There is a huge scope not only in India but also Abroad. There are areas wherein the candidate can work, such as rural managers, marketing, and purchase. Also, the input and output have amplified to an immense level in rural markets for manufacturing and utilisation. There is an increase in the form of living standard and employment opportunities.
Rural Marketing A Conceptual Framework
Rural Market Introduction And Segmentation
Rural Marketing Research
Rural Consumer Behavior
Rural Marketing Mix & New Product Development
Product Life Cycle & Brand Management In Rural Market
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23Marketing Mix
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24Rural Marketing Mix- Product
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25Rural Marketing Mix- Price
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26Rural Marketing Mix- Place Continue
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27Rural Marketing Mix- Promotion
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28Additional P'S & 4A'S Of Rural Marketing
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29New Product & Objectives Behind New Product Launch
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30Exploration & Screening Stage
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31Evaluation & Business Analysis
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32Product & Marketing Mix Development Stage
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33Product Testing & Launch Stage And Conclusion
Rural Retailing
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34Introduction To Product Life Cycle
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35Characteristics Of Different Stages Of Plc
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36Characteristics Of Different Stages Of Plc Continue
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37Marketing Strategies Of Introduction & Growth Stage
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38Marketing Strategies Of Maturity & Decline Stage
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39Introduction To Brands & Branding Process
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40Brand Loyalty
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41Regional Brands With Examples
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42Rural Buying Behavior & Conclusion
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43Rural Buying Behavior & Conclusion Continue
Marketing Strategies For Indian Rural Market
Rural Marketing Of Fmcgs
Rural Marketing Of Financial Services
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57Introduction & Characteristics Of Fmcg
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58Evolution Of Indian Fmcg Industry
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59Characteristics Of Indian Fmcg Sector
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60Challenges In The Fmcg Industry
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61Fmcg Penetration In Rural Market
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62Hul Cass Study
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63Hul Project Shakti
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64Hul'S Operation Streamline
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65Itc'S E-Choupal & Other Initiatives
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66Nirma Chemical'S Strategies For Rural Market
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67Coca Cola Case & Conclusion
Marketing Of Agricultural Inputs & Produce
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68Marketing Of Banking Services & Evolution Of Rural Banking
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69Challenges Of Marketing Banking Services In Rural Market
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70Opportunities For Banking In Rural Areas
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71Marketing Strategies For Banking Services
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72Marketing Strategies For Banking Services Continue
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73Icici Bank Case Study
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74Challenges & Opportunities
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75Marketing Strategies For Insurance Services In Rural Markets