Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.
TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”
You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“Educative, and I wish all engineers take this course” Obeng Yeboah Paul
”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
How to Have a Convincing Message
Answering Questions and Holding Press Conferences
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2Secrets of a Successful Crisis Message
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3A Media Message Answers all Basic Questions - Public Relations
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4Media Messages Must be Interesting to Reporters
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5Media Messages Must Resonate with Media Audience
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6Exciting New Update to this Course
I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.
https://www.facebook.com/groups/559917031170397/?ref=group_browse_new
Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.
https://www.facebook.com/groups/559917031170397/?ref=group_browse_new
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7Your Media Message Needs to Benefit You
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8Three is the Perfect Number of Media Messages
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9Media Messages using a Venn Diagram
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10Have a Positive Media Message - Public Relations
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11Add Quantifiable Results to Your Media Message
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12What Problem are you solving? Media Message
Sound Bites and Quotes
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13How to Answer Questions
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14More basics on How to Answer Questions in a Media Interview
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15Biggest Blunders to Avoid
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16Answer One Question at a Time
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17Keep Your Eyes on Your Message Points
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18Do Not Repeat Negative Words from a Reporter
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19Tell Reporters 'I Don't Know'
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20Always Be Moving toward Your Message Points
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21Give Brief Answers to Tough Questions
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22Aim for All Three Messages In Every Answer
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23Re-Write the Reporter's Questions in Media Interviews
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24Don't Add One more thing at the End of the Interview
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25Don't try to Control the Interview
Final Preparations
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26Oil and Gas Sound Bites
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27What is a Sound Bite?
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28Sound Bites: Bold Action Words
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29Sound Bites: Reporters Love Cliches
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30Sound Bites: Emotion
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31Sound Bites: Give Specific Examples
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32Sound Bites: Absolutes
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33Sound Bite Tools: Attacks
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34Sound Bite Tools: Humor
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35Sound Bite Tools: Rhetorical Questions
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36Sound Bite Tools: Analogies
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37Sound Bite Tools Pop Culture References
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38Three Easiest Sound Bite Tools
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39Reflections on Sound Bites