Public Relations: Crisis Communications Oil and Gas Industry
- Description
- Curriculum
- FAQ
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Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!
This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.
The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.
TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.
If a disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. “No comment” will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you “want your life back!”
You can’t control all events surrounding a crisis and you can’t control the media’s questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company’s brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.
A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don’t let another second go by without preparing yourself for the media that might soon surround you.
There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.
Here is what Udemy students say about this course:
“Educative, and I wish all engineers take this course” Obeng Yeboah Paul
”This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.” Gary Potgieter
This Public Relations course is ideal for anyone searching for more info on the following: public relations – pr – public relation – press release – communications – public relations course – public relations strategy – public relations: media crisis communications – press release writing – media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management – media training – reputation management – nonverbal communication.
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2Secrets of a Successful Crisis MessageVideo lesson
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3A Media Message Answers all Basic Questions - Public RelationsVideo lesson
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4Instant Answers to Your Crisis Communication QuestionsText lesson
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5Media Messages Must be Interesting to ReportersVideo lesson
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6Media Messages Must Resonate with Media AudienceVideo lesson
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7Exciting New Update to this CourseVideo lesson
I've listen to you tell me that you found it difficult to upload your homework videos to the Udemy Q and A Section. To make it easier for you to get quick feedback from me and your fellow students, I've created a Facebook page just for my Udemy students.
https://www.facebook.com/groups/559917031170397/?ref=group_browse_new
Please note that this page is just for posting homework and questions related to your course. There will be no promotion or selling of any kind by me or any students in this forum. And please note, that you are in no way required to join this page or post your videos to Facebook. You can simply use the Udemy Q and A section here if you prefer.
https://www.facebook.com/groups/559917031170397/?ref=group_browse_new
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8Your Media Message Needs to Benefit YouVideo lesson
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9Three is the Perfect Number of Media MessagesVideo lesson
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10Media Messages using a Venn DiagramVideo lesson
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11Have a Positive Media Message - Public RelationsVideo lesson
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12Add Quantifiable Results to Your Media MessageVideo lesson
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13What Problem are you solving? Media MessageVideo lesson
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14How to Answer QuestionsVideo lesson
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15More basics on How to Answer Questions in a Media InterviewVideo lesson
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16Biggest Blunders to AvoidVideo lesson
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17Answer One Question at a TimeVideo lesson
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18Keep Your Eyes on Your Message PointsVideo lesson
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19Do Not Repeat Negative Words from a ReporterVideo lesson
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20Tell Reporters 'I Don't Know'Video lesson
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21Always Be Moving toward Your Message PointsVideo lesson
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22Give Brief Answers to Tough QuestionsVideo lesson
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23Aim for All Three Messages In Every AnswerVideo lesson
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24Re-Write the Reporter's Questions in Media InterviewsVideo lesson
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25Don't Add One more thing at the End of the InterviewVideo lesson
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26Don't try to Control the InterviewVideo lesson
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27Practice Your Crisis Communication Homework Using the TJ Walker AI CloneText lesson
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28Oil and Gas Sound BitesVideo lesson
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29What is a Sound Bite?Video lesson
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30Sound Bites: Bold Action WordsVideo lesson
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31Sound Bites: Reporters Love ClichesVideo lesson
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32Sound Bites: EmotionVideo lesson
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33Sound Bites: Give Specific ExamplesVideo lesson
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34Sound Bites: AbsolutesVideo lesson
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35Sound Bite Tools: AttacksVideo lesson
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36Sound Bite Tools: HumorVideo lesson
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37Sound Bite Tools: Rhetorical QuestionsVideo lesson
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38Sound Bite Tools: AnalogiesVideo lesson
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39Sound Bite Tools Pop Culture ReferencesVideo lesson
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40Three Easiest Sound Bite ToolsVideo lesson
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41Reflections on Sound BitesVideo lesson
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42How to Rehearse in 60 Seconds or LessVideo lesson
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43Rehearse Your Crisis Communication Homework and Get Instant FeedbackText lesson
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44How to Improve with CriticismVideo lesson
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45Conclusion and Final TipsVideo lesson
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46One Last Chance to Make This Course Better for Your Permanent Learning LibraryVideo lesson
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47Quiz 1Quiz

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