Marketing Psychology: Neuromarketing & Marketing Psychology
Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!
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Write a cold email that gets TONS of responses
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Optimize your pricing to MAXIMIZE revenue
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Dramatically improve your website and landing page performance
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Trigger IMMEDIATE responses from customers
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Build habit-forming product marketing
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Maximize advertising effectiveness on LinkedIn and elsewhere
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Change ANYONE’S mind
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Influence & persuade
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Create a sense of urgency that compels people to act NOW
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Adjust consumer behavior
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Make your marketing content go VIRAL!
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Get commitment
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Address objections that hold people back from buying
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Make your brand more likable
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Optimize your customer journey
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Get influencers to endorse your product
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Generate word-of-mouth
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Optimize your marketing surveys to get higher responses
Sell MORE and leave people wanting MORE!
This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.
I’ve been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.
I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!
[Includes real product marketing case studies!]
Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology
The Customer Decision Journey
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1
How to change people's minds using Jonah Berger's psychology framework -
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How to change people's minds -
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A simple way to get people to do what you're asking
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4
Simple Persuasion Psychology
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5
Addressing objections through marketing psychology
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6
Addressing objections
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7
Why obsolete frameworks like the 4Ps and Myers-Briggs stick around
The 7Ts/Tactics:
Product
Service
Brand
Incentives
Price
Communication
Distribution
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8
Why obsolete frameworks...
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9
Radical Simplification as a Psychology Trick
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10
Radical simplification
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11
How to change people's minds (psychology example)
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12
How to change people's minds
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13
Likeability as a tool for persuasion [case study]
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14
Likeability
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15
Incrementalism
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16
Incrementalism
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17
Generating Word of Mouth
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18
Finding influencers to generate word of mouth
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19
Finding influencers
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20
Addressing objections - continued
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21
Addressing objections - continued
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22
1 simple way to change people's minds
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23
Case Study - Harvard Business Review -
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The sunk cost fallacy
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25
Don't ask for annoying information upfront
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26
Reciprocity Psychology
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27
Scarcity Psychology in Ecommerce
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28
Visibility Psychology
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29
Visibility in product marketing
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30
Toilet Paper Psychology
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31
Familiarity, Likeability, and Influence
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32
Familiarity Psychology
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33
Product Marketing Pricing Psychology Tactics - Great Examples
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34
How Customers Come to Think of a Product as an Extension of Themselves
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35
Flattery Psychology
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36
Associations and Clustering
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37
Assignment 1: Building Associations for Your Brand
Brainstorming and research exercise to kick-off efficient marketing.
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38
Closure
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39
Be careful about giving "air time" to negative things
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40
People don't like surprises
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41
Cold emails as a demonstration of marketing psychology
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42
Assignment2 Applying psychological principles to explain performance differences
Email example
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43
Making marketing go viral using psychology
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44
Psychology Case Study - Cheers
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45
Psychology Case Study - Agoda
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46
Making marketing go viral
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47
Persuasion and Influence Psychology
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48
Persuasion Example
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49
Pricing Psychology
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50
Habit Forming Product Psychology
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51
Product Led Habit Formation
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52
Your Target List & Persona Limitations
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53
Ask for commitments
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54
Note on commitment and the endowment effect
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55
Don't convince people to buy what they don't need
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56
Quiz
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57
Telling investors what they want to hear
Marketing Psychology within Organizations (Internal)
