Marketing Psychology & Neuromarketing with Dekker
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Learn the most effective and cutting-edge psychological techniques that convince people to TRY, BUY, and KEEP BUYING your products!
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Write a cold email that gets TONS of responses
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Optimize your pricing to MAXIMIZE revenue
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Dramatically improve your website and landing page performance
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Trigger IMMEDIATE responses from customers
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Build habit-forming product marketing
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Maximize advertising effectiveness on LinkedIn and elsewhere
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Change ANYONE’S mind
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Influence & persuade
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Create a sense of urgency that compels people to act NOW
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Adjust consumer behavior
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Make your marketing content go VIRAL!
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Get commitment
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Address objections that hold people back from buying
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Make your brand more likable
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Optimize your customer journey
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Get influencers to endorse your product
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Generate word-of-mouth
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Optimize your marketing surveys to get higher responses
Sell MORE and leave people wanting MORE!
This course teaches you the most effective principles of marketing psychology and how to apply them in the real world of product marketing. By the end of this course, you will know the most important concepts in marketing psychology and how to implement them for your product. You will know how to convince people to try your product and buy it. And also, specific tactical details such as cold emails and how to make your content go viral.
I’ve been applying these marketing psychological principles for over 11 years for companies including Sony PlayStation, a Google-backed startup, and numerous small and mid-sized companies. Learn advanced MBA level marketing psychology from a veteran marketing executive with a top MBA.
I studied under some of the top business psychologists at the Kellogg School of Management and Columbia Business School. I also learned from the head of behavioral science at a major research firms and have been formally trained in psychology and psychological statistics. I want to help you SELL MORE PRODUCTS!
[Includes real product marketing case studies!]
Marketing Psychology | Psychology Marketing | Marketing Psychology 101 | Market Psychology | Marketing Psychologie | Psychology of Advertising | Sell with Psychology | Psychological Marketing | Psychological Selling | Behavioral Economics | Behavior Marketing | Behaviour Marketing | Marketing Consumer Behavior | Consumer Psychology | Consumer Behavior | Consumer Behaviour | Consumer Psychology | MBA Marketing Psychology
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1How to change people's minds using Jonah Berger's psychology frameworkVideo lesson
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2How to change people's mindsQuiz
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3Addressing objections through marketing psychologyVideo lesson
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4Addressing objectionsQuiz
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5A simple way to get people to do what you're askingVideo lesson
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6Simple Persuasion PsychologyQuiz
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7Finding influencers to generate word of mouthVideo lesson
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8Finding influencersQuiz
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9How to gain POWERVideo lesson
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10IncrementalismVideo lesson
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11IncrementalismQuiz
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12Why obsolete frameworks like the 4Ps and Myers-Briggs stick aroundVideo lesson
The 7Ts/Tactics:
Product
Service
Brand
Incentives
Price
Communication
Distribution
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13Why obsolete frameworks...Quiz
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14Radical Simplification as a Psychology TrickVideo lesson
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15Radical simplificationQuiz
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16How to change people's minds (psychology example)Video lesson
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17How to change people's mindsQuiz
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18Likeability as a tool for persuasion [case study]Video lesson
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19LikeabilityQuiz
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20Generating Word of MouthVideo lesson
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21Addressing objections - continuedVideo lesson
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22Addressing objections - continuedQuiz
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231 simple way to change people's mindsVideo lesson
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24Case Study - Harvard Business ReviewText lesson
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25The sunk cost fallacyText lesson
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26Don't ask for annoying information upfrontVideo lesson
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27Reciprocity PsychologyVideo lesson
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28Scarcity Psychology in EcommerceVideo lesson
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29Visibility PsychologyVideo lesson
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30Visibility in product marketingQuiz
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31Toilet Paper PsychologyVideo lesson
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32Familiarity, Likeability, and InfluenceVideo lesson
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33Familiarity PsychologyQuiz
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34Product Marketing Pricing Psychology Tactics - Great ExamplesText lesson
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35How Customers Come to Think of a Product as an Extension of ThemselvesText lesson
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36Flattery PsychologyVideo lesson
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37Associations and ClusteringVideo lesson
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38Assignment 1: Building Associations for Your BrandText lesson
Brainstorming and research exercise to kick-off efficient marketing.
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39ClosureVideo lesson
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40Be careful about giving "air time" to negative thingsVideo lesson
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41People don't like surprisesVideo lesson
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42Cold emails as a demonstration of marketing psychologyVideo lesson
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43Assignment2 Applying psychological principles to explain performance differencesText lesson
Email example
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44Making marketing go viral using psychologyVideo lesson
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45Psychology Case Study - CheersVideo lesson
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46Psychology Case Study - AgodaVideo lesson
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47Making marketing go viralQuiz
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48Persuasion and Influence PsychologyVideo lesson
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49Persuasion ExampleVideo lesson
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50Pricing PsychologyVideo lesson
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51Habit Forming Product PsychologyVideo lesson
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52Product Led Habit FormationText lesson
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53Your Target List & Persona LimitationsVideo lesson
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54Ask for commitmentsVideo lesson
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55Note on commitment and the endowment effectText lesson
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56Don't convince people to buy what they don't needVideo lesson
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57QuizQuiz
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58Telling investors what they want to hearVideo lesson
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