Product Marketing: Go To Market Strategy (GTM)
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Have an amazing launch, and long-term marketing success by creating a winning strategy and being organized with a marketing calendar!
CREATING A WINNING STRATEGY
I’ll help you strategize your launch and long-term marketing in a sophisticated way by using existing marketing patterns which you can apply to just about any business.
In this course, I’ll show you common popular types of businesses, that the most effective marketing strategies they tend to use. That will help to take the guessing out of your situation.
FULLOW A MARKETING CALENDAR
We’ll go over how to create a pre-launch marketing calendar that starts two months before your launch date. We’ll go over what you should put in your marketing calendar every day in order to build up to an amazing launch.
A marketing calendar will help you prepare every single one of your marketing strategies to be effective on launch date!
WITHOUT A LAUNCH PLAN AND CALENDAR
Without a great strategy and without doing the work before you launch, you’ll likely experience the “crickets” launch where people launch a product, promote it to their immediate social media audience, do one or two other things for marketing, and see no traffic or sales.
Don’t let that happen to you. Be prepared, organized, plan ahead, and succeed!
Invest in your future! Enroll today!
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4Difference between a go to market strategy and a marketing planVideo lesson
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5Starting to create the go to market strategy by setting goalsVideo lesson
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6Practical example of choosing go to market launch goalsVideo lesson
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7Go to market - brand purposeVideo lesson
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8Launch date and brand messagingVideo lesson
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9Go to market strategiesVideo lesson
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10Creating a go to market budgetVideo lesson
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11Creating a customer avatarVideo lesson
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14Section introduction - how to watch this sectionVideo lesson
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15Infographic to help you create a marketing planVideo lesson
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16Basic marketing plan for an Ecommerce productVideo lesson
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17Local business marketing plan exampleVideo lesson
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18Agency or services (marketing, web development, design) company marketing planVideo lesson
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19Marketing plan for a blog or YouTube or podcast or influencer or coachVideo lesson
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20Marketing plan for a marketplace, platform, or big website dominationVideo lesson
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21Marketing plan for an innovative new product or websiteVideo lesson
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22B2B company marketing planVideo lesson
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23Affiliate business marketing planVideo lesson
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24Marketing plan company and strategies overviewVideo lesson

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