Product Management: Zero to Hero Guide for Non-Technical PMs
- Description
- Curriculum
- FAQ
- Reviews
Are you new to non-technical product management and looking to launch your own product or build a successful career in this field? Struggling to figure out where to start?
This comprehensive course is designed specifically for beginners like you. You’ll learn everything you need to know to take your product skills to the next level and launch successful products with confidence.
In this course, you will:
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Discover how to develop a product strategy that meets your customers’ needs
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Step-by-step, learn the product management process, from ideation to launch
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Gain a solid understanding of the essential product management techniques and best practices
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Learn how to work effectively with cross-functional teams and communicate with stakeholders
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Explore the key metrics for measuring product success and making data-driven decisions
Why is this course different?
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This course is designed specifically for non-technical product managers, offering a beginner-friendly and easy-to-understand approach to product management.
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It covers all the key aspects of product management, from ideation to launch, providing a comprehensive understanding of the field
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It’s hands-on and practical, with real-world examples and activities that allow you to put your learning into practice
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It’s taught by industry expert with years of experience in product management, giving you access to the latest best practices and insights.
Take your first step towards a successful product management career.
Enroll now and discover how to go from Zero to Hero in product management!
See you inside the course!!
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1
Introduction -
2
What is Product Management & Who is a Product Manager?
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3
Course Resources -
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Typical day of a Product Manager
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5
Technical vs Non-Technical Product Management
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6
Role & Responsibilities of a Product Manager
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7
Skills and Qualifications required for a Product Manager
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8
Practice Exercise
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9
Time to check your understanding of what you've learned so far!
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16
Idea Generation
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17
Product Planning
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18
Product Planning: Example
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19
Product Development
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20
Product Launch
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21
Product Management
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22
Marketing & Sales
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23
Practice Activity
Purpose: Evaluate and assess the product management process of the Tesla Model 3, from ideation to product launch and post-launch. The objective is to identify the strengths and weaknesses of the process followed by Tesla, and provide recommendations for improvement areas to enhance the success of the product.
Instructions:
Analyze product management process of Tesla Model 3, from idea generation to product launch and beyond.
Based on your analysis, identify the strengths and weaknesses of the product management process followed by the company.
Suggest improvement areas and explain how these improvements can impact the product's success
One of the possible solution can be downloaded from resources section of this lecture.
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24
Time to check your understanding of Product Management Process!
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31
Introduction to Product Performance Metrics & Iterative Improvement
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32
Types of Performance Metrics
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33
Types of Performance Metrics: Usage Metrics
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34
Types of Performance Metrics: Adoption Metrics
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35
Types of Performance Metrics: Engagement Metrics
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36
Types of Performance Metrics: Monetization Metrics
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37
Types of Performance Metrics: Satisfaction Metrics
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38
Types of Performance Metrics: Quality Metrics
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39
Product Update or Refresh
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40
Competition Benchmarking
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41
Practice Activity
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42
Time to check your understanding of Product Tracking & Iterative Improvement!
