Product Management Foundations
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- Curriculum
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Product Management is a sought after career for many software professionals. Professionals from different backgrounds aspire to take up this challenging and rewarding role to further their careers. However, there is aspiration and then there is reality. A few succeed in their career pursuits but many fail as there is a lack of structured courseware that is practical enough to bridge this skill gap.
Product Management Foundations is an introductory yet comprehensive course in this direction to help all aspiring and budding product managers to understand more about product management, get to know about the product management craft, and the essential skills, processes, frameworks involved in it. It is a fast track and practical course that teaches you product management as it happens on the ground, in most software product organizations.
The course includes a practical case assignment to put your product management learnings into action. You can get your case solution reviewed and get the necessary guidance on the same to hone your skills further.
The intended audience for this course are:
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Professionals who want to get into Product Management
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Accidental Product Managers, ones who landed up in product management roles with no context whatsoever
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Junior Product Managers who want to get an overall perspective of Product Management and build their foundations
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Startup Founders & Cofounders who want to understand and implement Product management practice in their organization
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Leaders from other Organizational Practices who work with Product Managers closely and want to understand who are they
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Anyone & everyone who wants to understand about Product management
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Course IntroductionAn introduction to the course, 'Product Management Foundations'. This section covers a brief overview of the course, and what are the learning objectives.
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[Important Note] How to make the most out of the course?In this short article, the learners would get to know how to navigate through the course and how to make the most out of it.
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Let's start with Google
In this lecture, we take the example of Google to build our understanding of Product Management.
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So, what is Product Management?
This lecture elaborates on the product management practice.
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Who is a Product Manager?
This lecture explains the role of a product manager and what responsibilities they entail in different stages of the product life cycle.
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Did you know?
This lecture explains the history of product management and tries to help you understand why product management as a practice came into existence in technology organizations.
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Check your understandingLet's check on how much you have understood about the product management practice and the role of a product manager.
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Let's bust some myths around the role of Product Manager
In this lecture, we bust some myths around the role of Product Manager.
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Introduction to the Case Context and the Role Play Exercise
In this lecture, we will introduce you to the case context and explain the role-play exercise which we will be doing as part of this section Product Management in Action.
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Understanding the Product Context and Defining the Product Vision
In this lecture, we will try to build our understanding of the product (in our case 'Trello') and go about analyzing and defining the product vision. This is a pre-requisite before we can move further into our role-play exercise for product planning, road mapping, discovery, and delivery.
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Customer Feedback Analysis
In this lecture, we will be doing customer feedback analysis to identify their problems and needs that can translate into the feature requirements.
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Customer Feedback Analysis: Debrief Session
In this short lecture, we will be reflecting upon the customer feedback analysis exercise and succinctly summarize the key takeaways (which will further be used for role-play exercise)
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Market Trends and Competitor Analysis
In this lecture, we will do market trend analysis and competitor analysis. This will help in identifying the market needs and feature gaps with respect to our competitors. We will use the findings from this further in our role-play exercise and translate them into feature requirements.
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Product Planning and Roadmapping
In this lecture, we will go about doing product planning and roadmapping as part of our role-play exercise.
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Product Discovery
In this lecture, we will take one of the features from the roadmap that we had finalized in the product planning and do a detailed product discovery.
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Product Delivery
In this lecture, we will take our discovered feature further and do a bit of prioritization and release planning as part of product delivery exercise.
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Release and Key Metrics
In this lecture, we will discuss how to take the newly built feature to market, what will be our product release, and the GTM strategy. And, post-release what metrics should we be gauging to further improve the product.
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Debrief: Product Management in Action
In this lecture, we will reflect upon the exercise that we did and conclude it with closing remarks.
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What it takes to succeed as a Product Manager?
In this lecture, we briefly discuss about the required skills and then go on to explain about the key operative skills that help product managers stand out.
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Product Management Career Path
In this lecture, we discuss on the career path of a product manager.
