Product Management for Profit with Dekker

Become a Profitable Product Manager in 2023
Instructor:
Dekker Fraser, MBA
291 students enrolled
English [Auto]
Product Management
Product Manager Training
Project Management
Product Strategy
Product Development

Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager!

Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA.

Apply the secrets that separates successful, profitable products from the graveyard of failed products.

Discover research-backed strategies and nitty-gritty execution tactics of product management.

  • The key factors that determine whether a product will succeed or fail

  • Why some products are fundamentally more profitable than others

  • Market research mastery & competitive analysis (including all the major types of market research)

  • Tactical project management for product managers

  • Product Led Growth (PLG)

  • Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & more

  • Data-driven decision-making

  • In-product analytics

  • Customer-centric product innovation

  • Leadership for product managers

  • How to manage programmers

  • Strategic, profitable product vision

  • Road-mapping and prioritization

  • Cross-functional collaboration and influence

  • Agile and waterfall techniques

  • Product launch excellence

  • Product management certification

Unlock Your Potential, Elevate Your Product Management Career, and Drive Product Success

Are you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you’re a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.

Product Management Introduction

1
Product Management 1
2
Product Management Highlight: SnapEngage & ScreenCastOMatic
3
Product Management 2
4
Product Management 3
5
Product Word of Mouth
6
Meeting Customer Needs
7
Product Management 4
8
Product Management 5
9
Product Management 5
10
Product Features That Do Not Create Value

Product Value Proposition

1
Product Value Proposition 1
2
Product Value Proposition 2
3
Product Value Proposition 3
4
Net Promoter Score Benchmarks

Project Management for Product Managers

1
Project Management for Product Management - Part 1
2
Product Schedules
3
Project Management for Product Management - Part 2
4
Project Management for Product Management - Part 3
5
Project Management for Product Management - Part 4
6
Project Management for Product Management - Part 5
7
Agile Scrum Primer
8
Sprint Backlog
9
Living in an Agile World: The Strategic Role of Product Management...

Product Strategy Considerations

1
Profit
2
Profit
3
Product Positioning Mistakes
4
Product Positioning Mistakes
5
Dyson Product Marketing Example
6
The Big Mistake in B2B Product Marketing that People Keep Making
7
Key B2B Marketing Notes

For further reference, please see Dr James Anderson and the book Business Market Management

8
Notes Quiz
9
Managing Cannibalization
10
Product lifecycle decisions
11
Product Lifecycle
12
Nike Example: Big Product Marketing Mistake
13
Website Data Insights
14
Website Data Insights
15
Lessons from Grant Cardone's 10X Rule

SaaS Product Management

1
SaaS Positioning Worksheet - Part A
2
SaaS Positioning A
3
SaaS Positioning Worksheet - Part B
4
SaaS Positioning B
5
Email nurturing after signing up for a free account - part 1
6
Email nurturing after signing up for a free account - part 2
7
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!
8
SaaS Sales Demos that Sell!
9
SaaS Startups Are Not Greedy Enough!
10
SaaS Marketing Time Horizons
11
SaaS Positioning 1
12
Positioning Quiz
13
Example - Bolt
14
Quiz
15
SaaS Positioning 2
16
SaaS Positioning 3
17
Automation vs Analytics
18
Positioning - Successful Companies
19
Meet Customers Where They're At
20
Homepage Messaging
21
LinkedIn Ad Example
22
Vertical SaaS Positioning
23
Building a Story Brand

Market Research for Product Managers

1
Prologue: Quick Market Research Hacks
2
Quick Hacks
3
3 Types of Market Research
4
3 Types of Market Research
5
3 Types of Data
6
3 Types of Data
7
Shopify Example: Research Hacks Applied
8
Two Pointers for Market Research
9
Exploratory Research
10
Example: Arthritis Supplement (Branding Based on Exploratory Interviews)
11
Interviewing Potential Buyers (B2B)
12
Interviewing Potential Buyers (B2B)
13
Writing Case Studies
14
Case Study Interview Questions
15
Case Study Interviews
16
Opinion Testing
17
Descriptive Market Research 1
18
Descriptive Market Research 1
19
Descriptive Market Research 2
20
Evidence-Based Website Copywriting
21
Collecting B2B Survey Responses
22
Collecting B2B Survey Responses
23
Survey from Mailchimp
24
Surveying B2B Buyers (Quantitative Research)
25
Surveying B2B Buyers
26
Survey
27
Terms to Know for the Following Lectures
28
Diagnosing Problems 1
29
Diagnosing Problems 2
30
Advanced Considerations in B2B Funnels
31
Calculating Sales Velocity
32
Viral KPIs in LinkedIn
33
Using LinkedIn Ads for Research?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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Includes

24 hours on-demand video
51 articles
Certificate of Completion

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