Product Management for Profit with Dekker
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Unlock the Secrets to Highly Profitable Product Management & Become a Top 1% Product Manager!
Learn from the former Vice President of a Google accelerator startup and ex-PlayStation Global Manager Dekker Fraser, MBA.
Apply the secrets that separates successful, profitable products from the graveyard of failed products.
Discover research-backed strategies and nitty-gritty execution tactics of product management.
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The key factors that determine whether a product will succeed or fail
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Why some products are fundamentally more profitable than others
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Market research mastery & competitive analysis (including all the major types of market research)
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Tactical project management for product managers
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Product Led Growth (PLG)
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Product management for all kinds of products, including: B2C, B2B, software, hardware, apparel, entertainment & more
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Data-driven decision-making
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In-product analytics
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Customer-centric product innovation
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Leadership for product managers
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How to manage programmers
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Strategic, profitable product vision
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Road-mapping and prioritization
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Cross-functional collaboration and influence
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Agile and waterfall techniques
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Product launch excellence
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Product management certification
Unlock Your Potential, Elevate Your Product Management Career, and Drive Product Success
Are you ready to take your product management skills to the next level? Welcome to our transformative Product Management Course! Whether you’re a seasoned professional or just starting out, this program is meticulously crafted to equip you with the knowledge, tools, and strategies needed to excel in the dynamic world of product management.
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1Product Management - High ProfitsVideo lesson
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2Product Management ProfitabilityQuiz
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3Build PR into Your ProductVideo lesson
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4Product Management - You Do Not Need a Unique Product!Video lesson
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5Product Management - You Do Not Need a Unique Product, Part 2Video lesson
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6Product Word of MouthQuiz
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7Product Management Highlight: SnapEngage & ScreenCastOMaticText lesson
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8Meeting Customer NeedsText lesson
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9Product Management 4Video lesson
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10Product Features That Do Not Create ValueText lesson
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17Project Management for Product Management - Part 1Video lesson
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18Product SchedulesQuiz
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19Project Management for Product Management - Part 2Video lesson
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20Project Management for Product Management - Part 3Video lesson
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21Project Management for Product Management - Part 4Video lesson
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22Project Management for Product Management - Part 5Video lesson
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23Agile Scrum PrimerText lesson
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24Sprint BacklogQuiz
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25Living in an Agile World: The Strategic Role of Product Management...Video lesson
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28ProfitVideo lesson
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29ProfitQuiz
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30Product Positioning MistakesVideo lesson
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31Product Positioning MistakesQuiz
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32Dyson Product Marketing ExampleText lesson
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33The Big Mistake in B2B Product Marketing that People Keep MakingText lesson
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34Key B2B Marketing NotesVideo lesson
For further reference, please see Dr James Anderson and the book Business Market Management
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35Notes QuizQuiz
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36Managing CannibalizationVideo lesson
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37Product lifecycle decisionsVideo lesson
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38Product LifecycleText lesson
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39Nike Example: Big Product Marketing MistakeVideo lesson
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40Website Data InsightsVideo lesson
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41Website Data InsightsQuiz
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42Lessons from Grant Cardone's 10X RuleVideo lesson
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45SaaS Positioning Worksheet - Part AVideo lesson
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46SaaS Positioning AQuiz
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47SaaS Positioning Worksheet - Part BVideo lesson
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48SaaS Positioning BQuiz
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49Email nurturing after signing up for a free account - part 1Video lesson
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50Email nurturing after signing up for a free account - part 2Video lesson
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5150+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!Text lesson
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52SaaS Sales Demos that Sell!Video lesson
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53SaaS Startups Are Not Greedy Enough!Video lesson
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54SaaS Marketing Time HorizonsVideo lesson
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55SaaS Positioning 1Video lesson
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56Positioning QuizQuiz
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57Example - BoltText lesson
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58QuizQuiz
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59SaaS Positioning 2Video lesson
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60SaaS Positioning 3Video lesson
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61Automation vs AnalyticsVideo lesson
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62Positioning - Successful CompaniesVideo lesson
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63Meet Customers Where They're AtVideo lesson
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64Homepage MessagingVideo lesson
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65LinkedIn Ad ExampleText lesson
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66Vertical SaaS PositioningVideo lesson
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67Building a Story BrandVideo lesson
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