Product Experimentation: AB Testing in R with Interview Prep

Have you always wondered how companies like Google, Facebook, Amazon use experimentation to launch successful products?

Do you want to apply product experimentation at your start-up or your current role?

Or maybe you are interviewing for a role in big Tech and wondering how to succeed in those interviews?

With the rise of smartphones, Product testing has really come to the forefront. If you do a google search for Experimentation or A/B testing, you will come across thousands of blogs and articles that discuss this topic. Unfortunately, most of them are either full of inaccuracies and misinterpretation of mathematical concepts Or they are too difficult to understand. This is not surprising. A/B testing is a deep area – there are many nuances involved throughout the process from conceptualization & design all the way to implementation & analysis. This course addresses this. I have designed this course to go deep into important statistical concepts but in a way that is easy to understand using everyday examples.

In just two hours, you will learn –

• What product experimentation is and how to do it right

• What is A/B Testing, Multivariate Testing and Multi-armed Bandit Testing

• What is the relevance of statistics in AB testing

• What do statistical concepts such as confidence intervals, Type 1, Type 2 errors, p-value, statistical significance and statistical power mean And how do they fit in the big picture

• And How to calculate sample size and duration for a successful A/B test

All these concepts will be reinforced with real world examples from companies such as Amazon, AirBnb, Square and Uber. I will also provide you with templates and cheat sheets that have really helped me in my career. In 2 hours, you can master product experimentation and immediately start applying it in your job or interviews . See you in the course!