4.1 out of 5
4.1
22 reviews on Udemy

Persuasion in Business Communication and Executive Presence

Leveraging influence and persuasion weapons in business communication and establishing executive presence.
Instructor:
Vasco Patrício
798 students enrolled
English [Auto]
How to convince other executives to support your initiatives/decisions
How to effectively build alignment with other executives and your board
How to solve board and executive conflicts

Learn 56 state-of-the-art elite persuasion and influence business communication skills from my 5 years of influence and performance coaching of top CEOs and executives in all different types of initiatives and talent management situations. I’m a 2x MIT-backed entrepreneur turned persuasion psychology coach who has worked with (and made better negotiators of) different profiles, and this course is for you if you’re seeking to improve your influencing, for professional selling or just know more about how to win friends and influence people.

Who This Course is For
– Top CEOs seeking to gain board support for their initiatives and ideas, or just improve their business communication in general;
– Executives trying to establish executive presence, selling with vision and charisma, improve their relationships with their talent or perform effective talent development, and/or other executives and board members;
– Any senior professional looking to improve their influence skills;

This course is going to help you optimize your influence capability throughout all the five stages of influence:
Pre-Framing (establishing your positioning, reputation and authority before the person even comes to you);
– Priming (qualifying and filtering your targets so they become more influenceable);
Contact (truly connecting and understanding the other side);
Disarmament (provoking, weakening an destroying objections the other side may have);
Constriction (providing final incentives to close the person);

Throughout my experience in persuasion psychology coaching and training for influencing, I’ve compiled a framework with my most elite persuasion and influence techniques to use for executive presence and talent development, and I’ll share all of them with you on this course. Besides just pure influence and technique, there are multiple bonuses included to help consolidate these influence lessons.

These techniques use similar psychological principles leveraged by persuasion scientists and master salesmen. You will see many techniques similar to Robert Cialdini’s, Chris Voss’s and/or Grant Cardone’s, for example, but these will be the deeper, more general psychological persuasion elements (don’t be scared by the “general” – we will apply them and explore very specific applications of these, for example establishing executive presence to obtain support for initiatives by board members, getting people to work overtime on onboard them on a project they don’t like or other specific talent management/talent development issues…). Field-tested and proven in the most extreme situations.

Not only will you know about each one of the 56 techniques presented, I will walk you through specific applications of these, and even how to counternegotiate when others use them against you.

What This Course IS
– An advanced, deep compendium of elite influence techniques that can be applied in multiple contexts, explained in-depth and with examples;
– An encapsulated, flexible reference course. Although the techniques gel well together and make up a bigger picture, you can watch any module – or even any specific technique – without knowledge of the others, and it will stand on its own. You can consider it a buffet of techniques. You can go through the whole thing start to finish, or pick and choose here and there. It’s all up to you.

What This Course IS NOT
– A technical HR course. I will not teach you about HR fundamentals, 1-on-1 meetings, performance management and other specific talent development techniques. The focus of this course is interpersonal influence;

————————-

BEFORE YOU BUY:
IMPORTANT DISCLAIMER: I have multiple courses on influencing for different verticals. Make sure that you purchase the right one for your specific vertical! If necessary, visit my profile (or check the section at the bottom) to make sure that you are selecting the most correct course;
– Make sure to make use of the “preview” feature to watch a couple of videos and tell whether this is really what you’re looking for;
– Instead of being persuaded by how I’m selling the course, ask yourself what your influence goals are, and only then check if this course really is what you want or not (although you always have the possibility of a refund under Udemy’s terms, I don’t want you to potentially waste your money on something that won’t be a fit);

Do you want to up your persuasion and influence skills? Does this seem like a good course to assist you? I’d be delighted to have you. Let’s meet on the inside.

————————-

EXISTING KINGMAKER INFLUENCE COURSES

There are currently 4 different variations of this course, focusing on persuasion psychology, persuasion skills, negotiation skills and influencing in general. These are 1 base version + 3 specific ones, all based on my Kingmaker Influence framework:

– The Ultimate Persuasion and Influence course is the base version, with a description of the core techniques and no specific use cases;
– The Persuasion in Hedge Funds/Private Equity/Investment Banking course contains all base version materials, plus the two use cases of Asset Management and Executive/Board Relations;
– The Persuasive Business Communication Skills course contains all the base version materials, plus the two use cases of Executive/Board Relations and Talent Management;
– The Real Estate Agent Training in Persuasion and Influence course contains all the base version materials, plus the use case for Real Estate Agents;

————————-

Introduction v3.0

1
Why Persuasion?
2
Disclaimers and Course Structure
3
All 56 Techniques
4
A 7-Star Course

The Big Five v3.0

1
Intro
2
Pre-Framing: Diagnostic
3
Priming: The Code of Conduct
4
Contact: The D.I.S.C. Personality Types
5
Disarmament: UP Answers
6
Constriction: Implementers

Pre-Framing 3.0

1
Intro
2
Exclusivity: Intro
3
Exclusivity: Limited Access
4
Exclusivity: Limited Access in EBR
5
Exclusivity: Limited Access in TM
6
Exclusivity: Specialization
7
Exclusivity: Specialization in EBR
8
Exclusivity: Specialization in TM
9
Exclusivity: Secrecy
10
Exclusivity: Secrecy in EBR
11
Exclusivity: Secrecy in TM
12
Authority: Intro
13
Authority: Diagnostic
14
Authority: Diagnostic in EBR
15
Authority: Diagnostic in TM
16
Authority: Non-Attachment
17
Authority: Non-Attachment in EBR
18
Authority: Non-Attachment in TM
19
Authority: Adversary Transparency
20
Authority: Adversary Transparency in EBR
21
Authority: Adversary Transparency in TM
22
Authority: Displayed Authority
23
Authority: Displayed Authority in EBR
24
Authority: Displayed Authority in TM
25
Authority: Social Proof
26
Authority: Social Proof in EBR
27
Authority: Social Proof in TM
28
Characterization: Intro
29
Characterization: Eliciting
30
Characterization: Eliciting in EBR
31
Characterization: Eliciting in TM
32
Characterization: Embodiment
33
Characterization: Embodiment in EBR
34
Characterization: Embodiment in TM
35
Characterization: Polarization
36
Characterization: Polarization in EBR
37
Characterization: Polarization in TM
38
Paradigm
39
Paradigm in EBR
40
Paradigm in TM
41
Outro

Priming 3.0

1
Intro
2
Money
3
Money in EBR
4
Money in TM
5
Effort: Intro
6
Effort: Rigidity
7
Effort: Rigidity in EBR
8
Effort: Rigidity in TM
9
Effort: The Home Advantage
10
Effort: The Home Advantage in EBR
11
Effort: The Home Advantage in TM
12
Effort: Initiative
13
Effort: Initiative in EBR
14
Effort: Initiative in TM
15
Effort: Obstacles/Testing
16
Effort: Obstacles/Testing in EBR
17
Effort: Obstacles/Testing in TM
18
Effort: Indoctrination
19
Effort: Indoctrination in EBR
20
Effort: Indoctrination in TM
21
Effort: Escalation of Commitment
22
Effort: Escalation of Commitment in EBR
23
Effort: Escalation of Commitment in TM
24
Effort: Code of Conduct
25
Effort: Code of Conduct in EBR
26
Effort: Code of Conduct in TM
27
Desire
28
Desire in EBR
29
Desire in TM
30
Characteristics
31
Characteristics in EBR
32
Characteristics in TM
33
Physiology
34
Physiology in EBR
35
Physiology in TM
36
Outro

Contact 3.0

1
Intro
2
Empathy: Intro
3
Empathy: Statements of Empathy
4
Empathy: Statements of Empathy in EBR
5
Empathy: Statements of Empathy in TM
6
Empathy: D.I.S.C. Personality Types
7
Empathy: D.I.S.C. Personality Types in EBR
8
Empathy: D.I.S.C. Personality Types in TM
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.1
4.1 out of 5
22 Ratings

Detailed Rating

Stars 5
9
Stars 4
6
Stars 3
2
Stars 2
4
Stars 1
1
28a2e62e0005cb4b2442716f243feda1
30-Day Money-Back Guarantee

Includes

8 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

External Links May Contain Affiliate Links read more

Join our Telegram Channel To Get Latest Notification & Course Updates!
Join Our Telegram For FREE Courses & Canva PremiumJOIN NOW