Meta Ads | Facebook Ads mastery course for Beginners
I have created this course to provide strong fundamental knowledge regarding Meta Ads formerly known as Facebook Ads. The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step walk-through
How is the course structured?
The course starts with basics like Facebook Marketing concepts and will probably provide you all the information to run successful campaigns.
Includes Step by step guides on setup of Facebook Page, Business Manager, Ad accounts, adding payment methods and users
Includes step by step tutorials about setting up successful campaigns
This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Meta Ads, whether it is technical, theoritical or related to the day to day operations
Who is it for?
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Absolute beginner in Meta Ads/Facebook Ads whether new in industry or want to enhance your skills
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Anyone who wants to learn Meta Ads to make a career in an Agency or client side
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Preparation for an interview for Digital Marketing roles
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Business owners who want to run their own campaigns and use full potential of Facebook Ads or just to be aware if outsourced
What should I expect from this course?
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Know how of all aspects of Meta Ads in the current world
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Get familiar with Meta Ads and all the tools in the ecosystem
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Get hands-on experience with step-by-step platform walk-through
What does this course contain?
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10+ modules or sections to make this fun and easy
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Some modules contain quizzes with links in description
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Important resources that you’ll need forever
How do I use this course effectively?
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Attempt the quizzes
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Make notes
A word from creator:
It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learn
I have run and overseen Facebook marketing budgets which exceed $10M in my 9 years of career
Love and peace
Ovais
Meta Business Suite Setup
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1
Introduction to Meta AdsThis is the first video of the course Facebook Ads Mastery course. In this video I will discuss:
0:00 About the course
4:24 About me
5:39 Introduction to Facebook Ads
11:56 Why use Facebook Ads?
20:26 Overview ad formats on Facebook Ads
23:19 Introduction to Placements
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2
Introductions for Meta Ads ecosystem
In this video, we will discuss about Facebook Ads ecosystem. To run facebook Ads, it is important to have knowledge of the different entities and how to use and manage them In addition to that we will understand the different ways to advertise on Facebook like boosting and running performance campaigns
We will also understand the difference between a Facebook profile, Page, Ad Manager and Business Manager. I will also give you examples how agencies maintain their business manager setup
0:00 Introduction
1:00 Different ways to advertiser on Facebook Ads
5:03 Boosting vd Facebook Ad Manager
12:24 Facebook Ads ecosystem
18:00 Agency setup
27:11 Quiz and Task
Campaign Setup
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3
Setup Business Manager, Ad Account
In this video, we will discuss how to create a Facebook page, Business Manager and Ad Manager account from scratch. I will show step by step how to setup these accounts and best practices
0:00 Introduction
0:38 Create a Facebook page
9:40 Create a Facebook Business manager account
15:04 Setup Facebook Ad account
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4
Create Facebook Page, Add Users, Payment Methods and Pages to Business Account
In this video, we will discuss some more setting in Business manager before we start creating campaigns. These settings like adding payment methods, users and Facebook pages is important
0:00 Introduction
4:39 Add Payment methods to Facebook Business manager
13:26 Adding Facebook Page to Business manager
19:20 Adding users to Business manager
Launch your first Lead Gen campaign
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5
Campaign and Objective Types in Meta Ads
In this video, we will discuss about the different campaign types and objectives available in Facebook Ads. It is very important to understand the objectives available in the Facebook Ad manager
0:00 Introduction
5:36 Campaign Objectives in Facebook
11:49 Awareness Objective
14:53 Traffic Objective
16:41 Engagement Objective
18:01 Leads Objective
19:09 App Promotion objective
20:20 Sales Objective
21:45 Common questions and examples
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6
Campaign Structure in Meta Ads
In this video I will discuss with you the Facebook campaign structure in Ad Manager. How to use Ad Sets to create your campaigns structure. We will also discuss on what type of targeting is available in Facebook Ad manager like Demographics, interest targeting, Behaviour targeting, custom audience and look alike audience
Unpublished section
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7
Campaign Settings
In this video, we will launch our first Facebook Ads campaign. We will know about all the options available in campaigns settings in Facebook Ad Manager
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8
Ad Set Settings
In this video, we will look into campaign settings like Pacing, Dynamic creative and see how to use them and which scenarios
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9
Audience Settings
In this video, we will discuss the Facebook provided audience options like Demographics, Interest and Behaviour and some use cases about how to use them
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10
Placement Settings
In this video, we will discuss the Facebook provided placement options like reels, messenger, Apps and sites and how and when to use them We will also go through some options like Wifi only setting, phone make and model, etc
