Meta Ads | Facebook Ads mastery course for Beginners

This is the first video of the course Facebook Ads Mastery course. In this video I will discuss:

0:00 About the course

4:24 About me

5:39 Introduction to Facebook Ads

11:56 Why use Facebook Ads?

20:26 Overview ad formats on Facebook Ads

23:19 Introduction to Placements

In this video, we will discuss about Facebook Ads ecosystem. To run facebook Ads, it is important to have knowledge of the different entities and how to use and manage them In addition to that we will understand the different ways to advertise on Facebook like boosting and running performance campaigns

We will also understand the difference between a Facebook profile, Page, Ad Manager and Business Manager. I will also give you examples how agencies maintain their business manager setup

0:00 Introduction

1:00 Different ways to advertiser on Facebook Ads

5:03 Boosting vd Facebook Ad Manager

12:24 Facebook Ads ecosystem

18:00 Agency setup

27:11 Quiz and Task

In this video, we will discuss how to create a Facebook page, Business Manager and Ad Manager account from scratch. I will show step by step how to setup these accounts and best practices

0:00 Introduction

0:38 Create a Facebook page

9:40 Create a Facebook Business manager account

15:04 Setup Facebook Ad account

In this video, we will discuss some more setting in Business manager before we start creating campaigns. These settings like adding payment methods, users and Facebook pages is important

0:00 Introduction

4:39 Add Payment methods to Facebook Business manager

13:26 Adding Facebook Page to Business manager

19:20 Adding users to Business manager

In this video, we will discuss about the different campaign types and objectives available in Facebook Ads. It is very important to understand the objectives available in the Facebook Ad manager

0:00 Introduction

5:36 Campaign Objectives in Facebook

11:49 Awareness Objective

14:53 Traffic Objective

16:41 Engagement Objective

18:01 Leads Objective

19:09 App Promotion objective

20:20 Sales Objective

21:45 Common questions and examples

In this video I will discuss with you the Facebook campaign structure in Ad Manager. How to use Ad Sets to create your campaigns structure. We will also discuss on what type of targeting is available in Facebook Ad manager like Demographics, interest targeting, Behaviour targeting, custom audience and look alike audience

In this video, we will launch our first Facebook Ads campaign. We will know about all the options available in campaigns settings in Facebook Ad Manager

In this video, we will look into campaign settings like Pacing, Dynamic creative and see how to use them and which scenarios

In this video, we will discuss the Facebook provided audience options like Demographics, Interest and Behaviour and some use cases about how to use them

In this video, we will discuss the Facebook provided placement options like reels, messenger, Apps and sites and how and when to use them We will also go through some options like Wifi only setting, phone make and model, etc

In this video, we will discuss about Brand safety which is a very important topic to understand to avoid issues. This feature mainly helps to ensure the Ads don't appear along the sensitive content (Advertiser specific and general)

In this lecture, we will go through the creative settings one by one. We will discuss:

0:00 Introduction

0:34 Create an Ad

2:27 Choosing naming convention

4:36 Partnership Ads

12:21 Ad Formats

16:55 Multi-Advertiser Ads

In this video, we will talk about Facebook Ad Library tool which helps as a starting point to decide on your creative concept/design.

It is really helpful to understand what kind of ads are competitors running and what is working for them

In this video, I will discuss what are the top 8 recommendations you should keep in mind and follow to create killer Ads which perform and get great results

In this video, I will show you a sample design of image creative using Adobe Express with the learnings from previous video

In this video, we will write the Ad copies in our Ads for the lead-gen campaign

In this video we will create an instant form/Lead gen form and go through the different options and settings. We will also learn how to download the leads we generate from this campaign

In this video we will talk about the major reasons for Facebook Ad rejections. Facebook has 31 policies which might lead to Ad Rejections Ad Rejections might be frustrating after a lot of hard work on copywriting or designing or might lead to Ad Deactivation in some cases

In this video, we will complete our campaign structure decided earlier. We will add two more ad groups with different audience targeting - Customer List and Video engagers

We will end up with our campaign having 3 ad groups and after the campaign is live, we will observe which of the ad sets is getter better and more leads for less price and accordingly decide if we keep all of them

Also, in this video I am introducing the new audience feature of Advantage Audience launched by Meta after we started the course. This is an important feature and will replace our broader ad group targeting where we were only targeting demographics

In this video we will learn about conversion tracking in Meta Ads. Conversion tracking is important: 1. To run conversion focussed campaigns 2. To Optimize campaigns towards conversions or ROAS 3. Create website and event based audience We will also learn about Pixels and how they work

In this video, I will show you how to generate a pixel in Meta events manager and and implement on your website using Google Tag Manager

In this video we will learn to setup events. We will use event setup tool as well as custom conversions to create events

In this video, I will show you how to test your events setup and also show you Meta pixel helper. Meta Pixel helper is a chrome extension and very useful to test event setup