Media Training: Media Interview Skills
This course is designed to prepare for, and deliver, the best possible media appearance. It explores why strong media appearances can make people pay attention and remember the person being interviewed in a positive light.
If you are a professional who wants to learn about being interviewed for a podcast, newspaper or magazine article, radio, TV or interviewed on stage then you can benefit from this course, with its in-depth approach to building confidence, creating awareness and improving skills.
You may have a difficult message to deliver to the media. You may have technical details to cover. You may have complicated content. Whatever the challenges you are facing, this course will equip you with techniques for creating these messages and delivering the details so the audience is satisfied and trusts you as the speaker.
Learning to appear in media or speak to a journalist may seem intimidating but it isn’t a skill reserved for the few. Anyone can come across with conviction, gravitas and personality. Here, we will show you how to effectively speak to journalists – and get quoted.
A central focus of the course is mastering how you come across, so that you look and sound confident, comfortable and “human”, even if you are feeling nervous. You will learn how to tackle your nerves so that when you speak to the media you come across as passionate and interested in what you are saying. You will learn techniques for preparing the messages you’d like to deliver in your interview and how you can illustrate each point clearly. We’ll also tackle how to deal with tough questions.
By the end of this course, you’ll know how to ensure your audience has a positive view of you, remembers your points and trusts your messages. Enrol today to find out more!
Introduction
A warm introduction from Edie, who introduces her expertise in media communications. Whether you are going to appear on a podcast, TV or radio show or be interviewed by a journalist for an article, this course is designed to help you get your points across clearly and memorably. Edie explains what topics will be covered in this course and the benefits you'll gain from completing it.
The second part of the lecture explores what makes a good spokesperson, how a journalist works and what they are looking for.
Download the accompanying Worksheet and use it for reference throughout the course.
What Happens To You Under Pressure?
In this lecture, Edie explores what you'll experience in the spotlight under interview pressure. She offers techniques to help you come across in a more compelling manner. You will learn how to build a stronger relationship with the person interviewing you - and the audience - to win confidence and trust. Edie reveals the magic ingredient that guarantees that your message lands every time.
Dynamic Energy
This lecture explores performance energy. You'll be encouraged to think about what affects your energy levels and how this makes you feel. Edie introduces the concept of 'energy vampires' that zap our energy and explores how to increase it. You'll learn what dynamic energy looks and sounds like and how to 'switch this on' for yourself.
This lecture explores the physical positions you can adopt during an interview in order to appear more confident. Edie demonstrates the sitting and standing positions that will help you combat the "energy vampires" and feel more present during media appearances.
Edie explores the "ingredients" of vocal energy in this lecture and shows how to make your voice sound interesting and animated. You will learn how to slow down and think more clearly during an interview. Edie shares vocal techniques that will give you gravitas, build anticipation and help you build a relationship with the journalist and the audience, even if you're the one doing most of the talking.
We'll continue to explore vocal energy here, looking at the techniques that can help you hook and sustain the audience's attention. You'll also learn how vocal energy and the tones you use in your voice can influence people more positively.
Edie summarises what you have learned in this section. She discusses how the way you come across will impact the journalist's or audience's opinion of you. Do they trust you? Do they have confidence in you? Have you connected with them?
Edie recaps the techniques of physical and vocal energy that will help you feel more comfortable, confident and in control, and give the people you're speaking to time to digest and absorb what you say.
Telling The Story
Few editors tell their journalists, 'go and get me the facts and figures'. They say, 'go and get me the story.' We'll look at why stories work so well with a news story example from the beginning of the Arab Spring. Edie will introduce the idea that a story structure can allow you to get your messages across in a memorable form.
It may be clear to you who you're speaking about in an interview, but it may not be clear to the journalist or your audience. Edie explores how using 'I' rather than 'we' can help make your content more personal and how using 'we' can alienate or confuse people.
This lecture explores how to use examples and mini stories to bring your content to life. Edie shows how illustrating each message with an anecdote can let your personality shine through.
This lecture explores ways to illustrate drier or more technical messages by using analogies, similies and metaphors. Edie encourages you to find unique analogies that reflect an aspect of your personality to let your audience get to know you better.
We tend to speak in broad terms, 'the client', 'the partners' or 'the company'. This lecture looks at how - by describing details and using names we get away from the bland and conceptual into the real and specific. Edie shares an example of two possible answers to an interview question to illustrate the idea of how to give more colour, detail and positive messages.
Emotion can hook your audience or interviewer and help them remember the key facts you want them to walk away with. Edie explores how to use this technique, to increase your authority impact and profile.
Every professional tribe has its own language - from consultants to lawyers to firefighters. This lecture explores how jargon can create barriers between you and the audience, preventing them from understanding you.
Navigating Interviews
What's the difference between "on the record", "off the record", "not for attribution" and "on background"? Here, we explore these agreements and honour codes.
How do you answer tough questions from a journalist? This lecture offers several techniques including using 'bridging'. We also explore how to tackle your nerves with several concrete techniques that have worked for Edie's clients.
Conclusion
We summarise what we've covered and Edie shares how you can keep in touch with her.
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