MBA Course: Marketing and Business Strategy
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MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companies
Section 1 Introduction to Marketing
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What is marketing?
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STP (Segmentation targeting and positioning)
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Marketing Mix for product i. e 4P’s (Product, Price, Place, Promotions)
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Marketing Mix for service i. e 7P’s (Product, Price, Place, Promotions, process, physical evidence, and people )
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Marketing Management
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SWOT analysis
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Intro to STP (Segmentation, Targeting, and Positioning)
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STP Analysis
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Segmentation in STP Analysis
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Targeting in STP Analysis
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Positioning in STP analysis
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What is a Value Proposition?
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What is SWOT Analysis?
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SWOT Analysis of Amazon
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What is Holistic Marketing
Section 2 Marketing and Business Strategy
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What is a Business Strategy?
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Samsung’s Corporate, functional and business-level strategy
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Components of business strategy
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Vision Statement of a company
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The mission statement of a company
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What are Goals and objectives?
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Amazon’s Mission, vision and goal
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What is Value Chain Analysis?
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Value Chain Analysis of Tesla?
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What is the product life cycle?
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What is BCG Matrix?
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Apple’s BCG matrix
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Limitation of BCG matrix
Section 3 Business Model and Pricing Strategy
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What is the business model?
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Business Model Innovation
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Business Model Vs Business plan
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Business Model Canvas
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Business Model Canvas Example
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Uber – Business model canvas
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Business model canvas assignment
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Types of Startup
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Freemium business model
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Pros and Cons of the business model
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What is the subscription business model ?
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Pros and Cons of the Subscription business model
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Croselling Subscription business model
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Subscription business model assignment
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What is the platform business model
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Marketplace business model
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How to build a marketplace business model
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1
What is Marketing ? -
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4P's of Marketing in Marketing Mix
To create any product or service , marketing mix plays an important role. It helps firms to take decision on features of their product , building pricing and promotional strategies, deciding when and where to open the store so that it will fall in our budget as well as help in increasing the footfall of the customers etc. Components of marketing mix of product and service is different.
Marketing mix for product consist of 4P - Product, Price, Place and Promotion .
Marketing mix of service consist of 7P - 4P's of product plus additional 3P's are physical evidence, people and process
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3
7P's of Marketing in Marketing Mix
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Marketing Mix Assignment for a service -
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Marketing Management
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Intro to STP (Segmentation, Targeting, and Positioning)
Every product before coming into the market goes through STP analysis.
Segmentation is dividing customers into group of customers having identical needs. Targeting helps us to target the particular segment of customers by understanding requirements and effectively communicating them in order to sell our product. Positioning is placing the product in the mind of consumers the way the company wanted it to be
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STP Analysis
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Segmentation in STP Analysis
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Targeting in STP Analysis
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Positioning in STP analysis
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What is value Proposition?
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Assignment - Value proposition canvas
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What is SWOT Analysis?
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SWOT Analysis for Amazon
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Assignment - SWOT
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What is Holistic Marketing
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Assignment - Holistic marketing
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Vision Statement of a company
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The mission statement of a company
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What are Goals and objectives?
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Amazon's Mission, vision and goal
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Resource based theory
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Types of Intellectual property
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Patent, Trade secret and Copyright
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32
What is VRIO analysis
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Google VRIO's analysis
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What is Value Chain Analysis?
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Value Chain Analysis of Tesla?
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Assignment - Value chain Analysis
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What is the product life cycle?
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Assignment - Product life cycle
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What is BCG Matrix?
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Apple's BCG matrix
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Assignment - BCG matrix
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Limitation of BCG matrix
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Corporate level business Strategy
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What is Ansoff Matrix?
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Tesla's Ansoff matrix
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Porter's five force model
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Porter Generic Strategy
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Cost Leadership
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Differentiation
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Cost Focus strategy
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Differentiation focus
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Types of Strategy
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What is defensive strategy
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Attack or offensive strategy
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Frontal Attack
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Flank Attack
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encirclement attack
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Bypass Attack
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What is the business model?
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Business Model Innovation
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Business Model Vs Business plan
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Business Model Canvas
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Business Model Canvas Example
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Uber - Business model canvas
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Business model canvas assignment
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Types of Startup
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67
Freemium business model
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68
Pros and Cons of the business model
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69
What is the subscription business model ?
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70
Subscription business modelWhich of these company follow Subscription business model
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71
Pros and Cons of the Subscription business model
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Croselling Suscription business model
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Subscription business model assignment
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What is the platform business model
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75
Marketplace business model
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How to build a marketplace business model
