4.6 out of 5
4.6
28 reviews on Udemy

Complete MBA course : Marketing and business Strategy

Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
Instructor:
Navdeep Yadav
7,648 students enrolled
English [Auto]
Basic Marketing basics like SWOT,4Ps & 7Ps and STP.
Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
Various marketing channels used by companies
How to do sales and marketing of your product
Amazon 3 key service business strategy to dominate the retail market.
Unit economics matrix like Customer acquisition cot and customer life time value.
Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
Problem with Aggregators, Platform business and Network effect
Business strategy used by startups.
Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
How product recommendation engine of Netflix and amazon works
Horizontal and vertical strategy used by Samsung
Strategy used by market leader, market follower and Challenger

Marketing strategy strategy course designed by an MBA graduate from the syllabus of top Universities in the world.

This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different section like Marketing Basics Overview ,Marketing insights and analysis, Branding and communication and Business Strategy and will cover all the all the important topics of  Marketing in MBA. The last section of the module will further help you in understanding various strategy used by companies

1. Marketing Overview

  • What is marketing?

  • Demand wants and needs & Maslow’s hierarchy of needs

  • How money flows in modern Economy

  • STP (Segmentation targeting and positioning)

  • Marketing Mix i e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.

  • SWOT analysis

2.Marketing insights and analysis

a) Analyzing Consumer

  • Generation characteristics

  • The adoption curve for any product or service

  • How Customer Insights helps in segmenting and targeting

b) Designing SAAS and Sales funnel

  • Why SAAS is special

  • Designing a SAAS startup

  • Understanding Customer lifetime value, Customer Acquisition cost, Unit economics for startups

  • what are Marketing Funnel/Sales funnel for a product

c) Business analysis

  • Product and market segmentation

  • Communication channels

  • Marketing funnels

  • Unit economics

d) Marketing Information System

  • Types of data

  • Recommendation engine

  • What is Marketing Intelligence system

  • Types of data used in MIS

  • Data-driven recommendation engine

  • How does a recommendation engine work?

3.Marketing communication and branding

  • What is branding and advantages of branding?

  • Types of branding?

  • Tesla brand positioning and Product differentiation using POP and POD (perceptual map)

  • Emotional branding and Brand mantra(Communicate simplify and inspire)

  • Brand equity (Perception, preference, and behavior)

  • BAV model and brand resonance model

  • Brand revitalization

  • Line extension product extension and category extension

  • Brand dilution

  • Service marketing  Service marketing triangle

4.Business Strategy (Sales and Expansion)

  • What is a business strategy  Why do we need it

  • Market structure(leader, challenger, follower, and nickers strategy )

  • Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)

  • Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)

  • Follower strategy (product imitation, conscious parallelism cloner, imitator and adapter)

  • Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.

  • Amazon killing competition strategy using diversification

  • Apple ecosystem strategy

  • Lenskart omnichannel integration

  • Product life cycle

  • Expanding the market share pie using the Ansoff matrix

  • Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)

  • Zero cost marketing strategy

Introduction

1
MBA Course Outline

MBA Basics

1
Module Overview
2
Topic 1 Demands, Wants and Needs
3
Topic 2 How money flows in the modern economy
4
Topic 3 STP Analysis
5
Topic 4 4P's and 7P's of Marketing
6
Topic 5 Service bundling
7
Topic 6 SWOT Analysis of Amazon

Marketing Insights

1
Marketing Insight Module Overview
2
Topic 1 Generation Characteristic
3
Topic 2 Technology Adoption Curve
4
Topic 3 Communication Channels
5
Topic 4 Product Marketing Strategy
6
Topic 5 Customer Insights
7
Topic 6 Instagram marketing and unit economic

Branding and Product Development

1
Branding and Product Development Module Overview
2
Topic 1 Brand mantra Vs Brand Slogan
3
Topic 2 Brand Attributes
4
Topic 3 Benefits of Branding
5
Topic 4 How to Leverage brand image
6
Topic 5 Keller's brand equity model

SAAS Product and Recommendation engine

1
Topic 1 What is SAAS, IAAS,BAAS and PAAS
2
Topic 2 Why SAAS is so special ?
3
Topic 3 Building University management SAAS
4
Topic 4 Unit Economics of SAAS
5
Topic 5 MIS and Types of data in MIS
6
Topic 6 How Recommendation Engine works

Marketing and Business Strategy

1
Business Strategy Overview
2
Topic 1 Functional Level Strategy
3
Topic 2 Market Structure
4
Topic 3 Porter Five Force Model
5
Topic 4 Market Follower Strategy
6
Topic 5 Market Challenge Strategy
7
Topic 6 Samsung horizontal and Vertical Integration
8
Topic 7 Economy of Scale and Economy of Scope
9
Topic 8 BCG Matrix of Apple
10
Topic 9 Amazon Business Model
11
Topic 10 Amazon Fulfillment Center and Supply chain
12
Topic 11 Amazon Investment
13
Topic 12 Apple Customer Experience Strategy
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Includes

4 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
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