MBA Course: Marketing and Business Strategy
MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy and will cover all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies
Section 1 Marketing Overview
- What is marketing?
- Demand wants and needs & Maslow’s hierarchy of needs
- How money flows in the Modern Economy
- STP (Segmentation targeting and positioning)
- Marketing Mix i. e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
- SWOT analysis
Section 2 Marketing insights and analysis
a) Analyzing Consumer
- Generation characteristics
- The adoption curve for any product or service
- How Customer Insights helps in segmenting and targeting
b) Business analysis
- Product and market segmentation
- Communication channels
- Marketing funnels
- Unit economics
Module 5 Startup Business Growth Metrics
- Startup Growth Metrics Intro
- Customer Acquisition Cost (CAC) in Startup
- Customer Lifetime Value (CLTV) in Startup
- Monthly Reoccurring Revenue (MRR) in Startup
- Unit Economics in Startup
- Contribution Margin in Startup
- Retention Rate and Cohorts in Startup
- Churn Rate in Startup
- Market Size for Startup
d) Marketing Information System
- Types of data
- Recommendation engine
- What is a Marketing Intelligence system
- Types of data used in MIS
- Data-driven recommendation engine
- How does a recommendation engine work?
3. Marketing communication and branding
- What is branding and the advantages of branding?
- Types of branding?
- Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
- Emotional branding and Brand mantra(Communicate simplify and inspire)
- Brand equity (Perception, preference, and behavior)
- BAV model and brand resonance model
- Brand revitalization
- Line extension product extension and category extension
- Brand dilution
- Service marketing Service marketing triangle
4. Business Strategy (Sales and Expansion)
- What is a business strategy Why do we need it
- Market structure(leader, challenger, follower, and nickers strategy )
- Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
- Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
- Follower strategy ( product imitation, conscious parallelism cloner, imitator, and adapter)
- Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.
- Amazon killing competition strategy using diversification
- Apple ecosystem strategy
- Product life cycle
- Expanding the market share pie using the Ansoff matrix
- Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)
MBA Basics
Marketing Insights
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Module Overview -
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Topic 1 Demands, Wants and Needs
Demand highlights the basic necessities a human being requires like food, clothing and shelter.
Wants are things which you cannot afford but you require those things. These are human needs Shaped by the society.
Needs highlights the things which you can afford to buy. Needs are human wants backed by the purchasing power of the person. This can be explained by Mashlow's Hierarchy of needs. When man satisfies his basic needs , he then desires to complete the psychological need and when he satisfied psychological needs, he then tries to satisfy self fulfillment need
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Topic 2 How money flows in the modern economy
Consumers in consumer markets purchase goods from intermediary markets which gets money from consumers . Intermediary markets purchase the goods from manufacturer market and receives money from the former for it. Manufacturer markets purchases raw materials from Resource markets . These 4 markets pay taxes to Government market and receives services from the government for it. Apple iPhone example is used in video for explanation of the process
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Topic 3 STP Analysis
Every product before coming into the market goes through STP analysis.
Segmentation is dividing customers into group of customers having identical needs. Targeting helps us to target the particular segment of customers by understanding requirements and effectively communicating them in order to sell our product. Positioning is placing the product in the mind of consumers the way the company wanted it to be
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Topic 4 4P's and 7P's of Marketing
To create any product or service , marketing mix plays an important role. It helps firms to take decision on features of their product , building pricing and promotional strategies, deciding when and where to open the store so that it will fall in our budget as well as help in increasing the footfall of the customers etc. Components of marketing mix of product and service is different.
Marketing mix for product consist of 4P - Product, Price, Place and Promotion .
Marketing mix of service consist of 7P - 4P's of product plus additional 3P's are physical evidence, people and process
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Topic 5 Service bundling
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Topic 6 SWOT Analysis of Amazon
Companies usually perform SWOT Analysis of products or companies itself. It is done to identify the strengths , weaknesses , opportunities you get from market and any threat you have from your competitors. Knowing these helps the companies to formulate the strategies that can benefit the company. Strengths and weaknesses are internal while opportunities and threats are external to any organisation.
Branding and Product Development
SAAS Product and Recommendation engine
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Branding and Product Development Module Overview
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Topic 1 Brand mantra Vs Brand Slogan
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Topic 2 Brand Attributes
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Topic 3 Benefits of Branding
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Topic 4 How to Leverage brand image
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Topic 5 Keller's brand equity model
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Topic 6 Product branding Vs Company branding
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Topic 7 Difference between Product extension and Line extension
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Chapter 8 How Tesla developed a good brand image using POD
Marketing and Business Strategy
Startup Basics
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Business Strategy Overview
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Topic 1 Functional Level Strategy
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Topic 2 Market Structure
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Topic 3 Porter Five Force Model
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Topic 4 Market Follower Strategy
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Topic 5 Market Challenge Strategy
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Topic 6 Samsung horizontal and Vertical Integration
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Topic 7 Economy of Scale and Economy of Scope
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Topic 8 BCG Matrix of Apple
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Topic 9 Amazon Business Model
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Topic 10 Amazon Fulfillment Center and Supply chain
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Topic 11 Amazon Investment
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Topic 12 Apple Customer Experience Strategy
