Master in Marketing Strategy and Marketing Management
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Want to build a great career in Marketing by Gaining Excellence in Marketing Strategy?
Take a look at this course only where you will
· Not only learn in depth how to gain Excellence in Marketing Strategy with concrete actionable advice, tools, techniques, processes and methodologies but also
· Skill yourself by learning from many case studies and developing a real life Marketing Strategy !
· Preview Many lectures for free to see the content for yourself
· Clear your doubts on this topic any time while doing the course
· Get Udemy’s 30 days Money Back Guarantee
Marketing and Strategy fascinated me as they do you. I was lucky to learn fundamentals of Marketing Strategy from Great Professor like P N Thirunarayana at India Institute of Management Bangalore with the Classic Text Book of Marketing Management by Philip Kotler. Thiru made us internalize the concepts by making us do many projects
That helped me get selected in Hindustan Unilever (HUL) as a Management Trainee. I learned more about Marketing Strategy Excellence by trying the concepts learned earlier during the 8 years at HUL. The 16 years at Johnson & Johnson further sharpened the learnings on Marketing Strategy to a level today when I can share them with you.
What I am sharing with you here is my learnings over these 24+ years doing marketing myself and managing teams of marketing managers. I am sure you can do even better in life than me with these learnings!
You can also skills yourself by developing real life Marketing Strategy in the case assignment given in this course
Please look at what other students like you are saying about this course
“Excellent Course with great explanations and real life cases!”
“Excellent and In-depth knowledge of Marketing strategies and there are quiz also to test your skills what you have learnt in it . I will recommend everyone to try it . It will beneficial for you and you will gain new skills”
“The coursework was not only informative but also incredibly enjoyable. I learned so much from your real-life examples! I also found the case studies to be the most interesting. I truly appreciate your expertise and engaging teaching style!”
“Complex terms are taught in simpler and informative way. The topics are detailed and apt for people who want to grow their careers in marketing. Case studies are really helpful.”
“best”
“Ideas shared were delivered with simplicity”
“Absolutely, i get to know better about the concepts”
“all great”
“Everything is good let me continue the course”
Preview for yourself many lectures free. If you like the content, enroll for the course, enjoy and skill yourself to do even better in life by gaining Excellence in Marketing Strategy! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee
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What is Marketing Strategy IAt the end of this course you will learn the following
•What is Marketing?
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What is Marketing Strategy IPlease answer the following questions based on learnings in this lecture
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What is Marketing Strategy II
At the end of this course you will learn the following
•What is Strategy?
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5
What is Marketing Strategy II
Please answer the following questions based on learnings in this lecture
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6
What is Marketing Strategy III
At the end of this course you will learn the following
•What is Marketing Strategy?
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What is Marketing Strategy III
Please answer the following questions based on learnings in this lecture
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8
What is Marketing Strategy IV
At the end of this course you will learn the following
•What is Nike’s Marketing Strategy?
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What is Marketing Strategy Excellence I
At the end of this course you will learn the following
•What is Excellence?
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10
What is Marketing Strategy Excellence I
Please answer the following questions based on learnings in this lecture
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11
What is Marketing Strategy Excellence II
At the end of this course you will learn the following
•What is Excellence in Marketing Strategy?
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What is Marketing Strategy Excellence II
Please answer the following questions based on learnings in this lecture
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Marketing Strategy Excellence III
At the end of this course you will learn the following
•Marketing Strategy Excellence Case
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Excellent Marketing Strategy Formulation I
At the end of this lecture you will learn the following
•Overview
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Excellent Marketing Strategy Formulation I
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation II
At the end of this course you will learn the following
•Setting Goals
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Excellent Marketing Strategy Formulation II
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation III
At the end of this course you will learn the following
•Setting Goals
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Excellent Marketing Strategy Formulation III
Please answer the following questions based based on learnings in this lecture
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20
Excellent Marketing Strategy Formulation IV
At the end of this lecture you will learn the following
Setting Goals
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Excellent Marketing Strategy Formulation IV
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation V
At the end of this lecture you will learn the following
• Setting Goals
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Excellent Marketing Strategy Formulation V
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation VI
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation VI
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation VII
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation VII
Please answer the following questions based on learnings in this lecture
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28
Excellent Marketing Strategy Formulation VIII
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation VIII
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation IX
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation IX
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation X
The purpose of this module is to help understand in depth how to formulate Excellent Marketing Strategy
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation X
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation XI
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation XI
Please answer the following questions based on learnings in this lecture
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Excellent Marketing Strategy Formulation XII
At the end of this lecture you will learn the following
•Identifying Target Markets
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Excellent Marketing Strategy Formulation XII
Please answer the following questions based on learnings in this lecture
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38
Developing Value Proposition I
At the end of this lecture you will learn the following
•Developing a Value Proposition
•Customer Value Analysis
•Developing a Positioning Strategy
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Developing Value Proposition I
Please answer the following questions based on learnings in this lecture
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Developing Value Proposition II
At the end of this lecture you will learn the following
•Developing a Positioning Strategy
•Frame of Reference
•POPs and PODs
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Developing Value Proposition II
Please answer the following questions based on learnings in this lecture
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Developing Value Proposition III
At the end of this lecture you will learn the following
•Creating Sustainable Competitive Advantage
•Communicating Offering’s Positioning
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Developing Value Proposition III
Please answer the following questions based on learnings in this lecture
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Developing Value Proposition IV
At the end of this lecture you will learn the following
•How to develop the concept?
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Developing Value Proposition IV
Please answer the following questions based on learnings in this lecture
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Developing Value Proposition V
At the end of this lecture you will learn the following
•How to develop the concept?
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Developing Value Proposition V
Please answer the following questions based on the learnings in this lecture
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Developing Value Proposition VI
At the end of this lecture you will learn the following
•Develop the concept for your Winning Value Proposition
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Developing Value Proposition VI
Please answer the following questions based on learnings in this lecture
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Developing Value Proposition VII
At the end of this lecture you will learn the following
•Case Application- Unilever’s Axe and Dove
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Product Design & Development I
At the end of this lecture you will learn the following
•Overview
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Product Design & Development I
Please answer the following questions based on learnings in this lecture
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Product Design & Development II
At the end of this lecture you will learn the following
•Determining CTQs
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Product Design & Development II
Please answer the following questions based on learnings in this lecture
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Product Design & Development III
At the end of this lecture you will learn the following
•Developing Best Design Idea
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Product Design & Development III
Please answer the following questions based on learnings in this lecture
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Product Design & Development IV
At the end of this lecture you will learn the following
Identifying Parts and Process Design
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Product Design & Development IV
Please answer the following questions based on learnings in this lecture
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Product Design & Development V
At the end of this lecture you will learn the following
•Optimization and Prediction
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Product Design & Development V
Please answer the following questions based on learnings in this lecture
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Service Excellence I
At the end of this lecture you will learn the following
•How are services different?
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Service Excellence I
Please answer the following questions based on learnings in this lecture
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Service Excellence II
At the end of this lecture you will learn the following
•How to achieve services excellence?
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Service Excellence II
Please answer the following questions based on learnings in this lecture
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Service Excellence III
At the end of this lecture you will learn the following
•Case Study in Service Excellence
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Brand Design and Development I
At the end of this lecture you will learn the following
•Strategic Brand Management
•Brands and Branding
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Brand Design and Development I
Please answer the following questions based on learnings in this lecture
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Brand Design and Development II
At the end of this lecture you will learn the following
•Designing
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Brand Design and Development II
Please answer the following questions based on learnings in this lecture
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Brand Design and Development III
At the end of this lecture you will learn the following
•Creating Brand Value
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Brand Design and Development III
Please answer the following questions based on learnings in this lecture
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Brand Design and Development IV
At the end of this lecture you will learn the following
•Creating Brand Value
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Brand Design and Development IV
Please answer the following questions based on learnings in this lecture
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Brand Design and Development V
At the end of this lecture you will learn the following
•Creating Brand Value
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Brand Design and Development V
Please answer the following questions based on learnings in this lecture
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Brand Design and Development VI
At the end of this lecture you will learn the following
•Creating Brand Value
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Brand Design and Development VI
Please answer the following questions based on learnings in this lecture
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Brand Design and Development VII
At the end of this lecture you will learn the following
•Creating Brand Value
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Brand Design and Development VII
Please answer the following questions based on learnings in this lecture
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Brand Design and Development VIII
At the end of this lecture you will learn the following
•LOUIS VUITTON Case Study
