Are you ready to unlock the secrets to success in the ever-evolving landscape of digital marketing?
In today’s fast-paced world, having a strong digital marketing strategy is paramount to the success of any business or brand. Digital marketing has revolutionized the way businesses connect with their audience.
From social media to search engine optimization, email marketing to content creation, the possibilities are endless. But with so many tools and tactics at your disposal, it’s easy to feel overwhelmed. That’s where this course comes in.
Whether you’re a seasoned marketer looking to sharpen your skills or a newcomer eager to dive into the world of digital marketing, this course is designed just for you. We’ll take you on a journey through the fundamentals of digital marketing and empower you to craft a winning digital marketing strategy that drives results.
This course isn’t just about theory – it’s a 3.5-hour practical guide that covers SIX KEY STEPS IN DEVELOPING DIGITAL MARKETING STRATEGIES:
Step one: competitive analysis and target market selection. You will practically define the strengths, weaknesses, opportunities, and threats posed by your competitors, analyze the market, and divide it into segments.
Step two: target audience analysis. By completing this block, you will have a portrait of your target audience, including their demographics, and psychographic characteristics, as well as their needs and pain points, which will help you identify triggers that influence purchasing decisions.
Step three: defining brand or product uniqueness. After this step, you will know your product’s features and benefits that distinguish it from competitors and develop your own unique selling proposition.
Step four: marketing mix development. By completing this section, you will have defined a marketing mix for your product as well as tried different marketing mix approaches.
Step five: strategic marketing channel choice. During this step, you will identify relevant communication channels for your product and build an omnichannel way to reach your target audience.
Step six: budgeting, analyzing, and measuring results. After completing this stage, you will know what KPIs to use for analyzing your performance, understand how the marketing budget is formed, and how to forecast your ROMI.
ALL OF THAT FORMS A COMPREHENSIVE STRATEGY THAT YOU BUILD TOGETHER WITH TOP PROFESSIONALS:
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SkillsBooster Academy team has over 15 years of experience in digital marketing and education. Over 600,000 specialists worldwide have enrolled in their online courses and changed their lives.
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Yuliia Besedina is an expert practitioner in the field of commerce and marketing, with more than 20 years of experience on different levels of strategy building. She built marketing strategies for LG, HUAWEI, and SAMSUNG Electronics and founded the Marketing ART agency, which helps businesses build their marketing strategies.
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The content of the course was made with assistance from Iryna Keush and Iryna Yapar, senior marketing managers who worked for such brands as Mondelez, Vodafone, Coca-Cola, Skyworth, Midea, and others.
OUR MARKETING STRATEGY COURSE INCLUDES:
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Theory: 3.5+ hours of lectures with plenty of real-world examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: quizzes, checklists, PDFs, templates, and tasks to make the course more interactive and valuable.
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Feedback and recommendations: We will check all the assignments you provide us and let you know what we think about them and how they could be improved.
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24/7 expert support: If you have any questions, we will always be willing to answer them.
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Lifetime access to the course and all future updates.
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Udemy certificate for completion.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Ready to elevate your digital marketing skills and transform your marketing strategies? Enroll now and take the first step towards mastering the art of digital marketing!
Marketing Strategy Understanding
Comprehensive Algorithm of Marketing Strategy Development
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2Overview of Basic Terms
Exploring fundamental concepts for building a marketing strategy: marketing, marketing strategy, and marketing plan
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3Role of Marketing Strategy in a Competitive Environment
What the marketing environment is. Two components of the marketing environment: the micro-environment and the macro-environment. Their impact on marketing strategy development
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4Practical task 1
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5How to Study on Udemy Effectively
Overview of Udemy opportunities to assist your learning. My tips and recommendations how to optimize studying on the platform
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6Types of Marketing Strategies: Basic Marketing Strategies
Different types of marketing strategies: basic, growth, and competitive. Overview of basic marketing strategies: price leadership, differentiation, and concentration
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7Types of Marketing Strategies: Growth Marketing Strategies
Exploring growth marketing strategies: integrative growth, intensive growth, diversification
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8Types of Marketing Strategies: Competitive Marketing Strategies
Overview of competitive marketing strategies: market leader, challenger, market follower, and niche
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9Quiz 1
Target Market Selection and Competitive Analysis
Target Audience Understandıng
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11Segmentation
Overview of the purpose and principles of the market segmentation process. Demographic, psychographic, behavioral, geographic, and technographic segmentation
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12Targeting
The idea and aim of targeting. Main stages of the targeting strategy
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13Practical Task 2
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14Why Is It Important to Know Your Competitors? Different Types of Competitors
Defining the importance of the knowledge of the competitors. Exploring different types of competitors: direct, indirect, potential, and substitute
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15Competitive Analysis
Guide on how to perform a competitive analysis
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16Practical Task 3
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17Understanding Your Market Position and Growth Opportunities
Finding your market position with leading SWOT analysis. Step-by-step guide on how to lead SWOT analysis
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18Practical Task 4
Defining Brand Uniqueness
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19Importance of Knowing Your Target Audience
Overview of the arguments for why knowing the target audience is important
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20Types of Target Audiences
Overview of what types of target audiences exist
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21Target Audience Analysis
Guide on how to analyse the target audience
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22Where Can We Get Data to Analyze the Target Audience?
Different sources of information for target audience analysis
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23Practical Task 5
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24Understanding Consumer Behavior and Needs
Explaining how to understand consumer behavior and needs
Marketing Mix Development
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25Brand Positioning
Understanding the main idea of brand positioning. Different types of brand positioning
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26Components of Brand Positioning
Overview of brand positioning components
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27Practical Task 6
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28Creating a Unique Selling Proposition
Uncovering the unique selling proposition (USP) concept. A guide on how to create a compelling unique selling proposition
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29Practical Task 7
Marketing Communication Channels
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30Marketing Mix: Definition and Models
What a marketing mix is. Different types of marketing mix models with examples of real use
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31Components of the Classic and Extended Marketing Mix Models
The components of the classic and extended marketing mix (product, price, place, promotion, people, process, and physical evidence)
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32Practical Task 8
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33Components of the 4Сs Marketing Mix Model for Developing a Marketing Strategy
Overview of customer-centric 4Cs model, which emphasizes consumer value, costs, convenience, and communication
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34Components of the 4Rs Marketing Mix Model for Developing a Marketing Strategy
Don E. Schultz's 4Rs marketing-mix model: relevance, respond, relation, and reward
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35Components of the 3i Marketing Mix Model for Developing a Marketing Strategy
This video introduces the 3i and SIVA marketing mix models, focusing on their components
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36Components of the SIVA Marketing Mix Model for Developing a Marketing Strategy
3i and SIVA marketing mix models, their components and implications for marketing strategies
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37Quiz 2
Budgeting, Analysing and Measuring Results
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38Overview of Marketing Communication Channels
Importance of marketing communication channels. Overview of marketing communication channels: traditional, digital and in-store
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39How to Choose the Best Communication Channels for Your Marketing Campaign
Factors you can consider when choosing communication channels for your marketing strategy
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40Developing Omnichannel Campaigns for Maximum Impact
Understanding the difference between multichannel and omnichannel marketing. Components of omnichannel marketing strategy and its benefits for your business
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41Practical Task 9
Final Section
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42Why Marketing Metrics Are Important
Understanding the importance of the measurement of results and how KPIs contribute it
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43Overview of Major Marketing Metrics
Exploring the variety of strategic and tactical marketing metrics (KPIs). Where to get the data for analysis
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44Budgeting
Definition of marketing budget. Approaches to developing a marketing budget. The main items of a comprehensive marketing budget
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45ROMI Forecasting
Definition of ROMI (return on marketing investment). Main methods of ROMI forecasting