Marketing Strategy Development: Stand Out From the Crowd
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Are you ready to unlock the secrets to success in the ever-evolving landscape of digital marketing?
In today’s fast-paced world, having a strong digital marketing strategy is paramount to the success of any business or brand. Digital marketing has revolutionized the way businesses connect with their audience.
From social media to search engine optimization, email marketing to content creation, the possibilities are endless. But with so many tools and tactics at your disposal, it’s easy to feel overwhelmed. That’s where this course comes in.
Whether you’re a seasoned marketer looking to sharpen your skills or a newcomer eager to dive into the world of digital marketing, this course is designed just for you. We’ll take you on a journey through the fundamentals of digital marketing and empower you to craft a winning digital marketing strategy that drives results.
This course isn’t just about theory – it’s a 3.5-hour practical guide that covers SIX KEY STEPS IN DEVELOPING DIGITAL MARKETING STRATEGIES:
Step one: competitive analysis and target market selection. You will practically define the strengths, weaknesses, opportunities, and threats posed by your competitors, analyze the market, and divide it into segments.
Step two: target audience analysis. By completing this block, you will have a portrait of your target audience, including their demographics, and psychographic characteristics, as well as their needs and pain points, which will help you identify triggers that influence purchasing decisions.
Step three: defining brand or product uniqueness. After this step, you will know your product’s features and benefits that distinguish it from competitors and develop your own unique selling proposition.
Step four: marketing mix development. By completing this section, you will have defined a marketing mix for your product as well as tried different marketing mix approaches.
Step five: strategic marketing channel choice. During this step, you will identify relevant communication channels for your product and build an omnichannel way to reach your target audience.
Step six: budgeting, analyzing, and measuring results. After completing this stage, you will know what KPIs to use for analyzing your performance, understand how the marketing budget is formed, and how to forecast your ROMI.
ALL OF THAT FORMS A COMPREHENSIVE STRATEGY THAT YOU BUILD TOGETHER WITH TOP PROFESSIONALS:
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SkillsBooster Academy team has over 15 years of experience in digital marketing and education. Over 600,000 specialists worldwide have enrolled in their online courses and changed their lives.
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Yuliia Besedina is an expert practitioner in the field of commerce and marketing, with more than 20 years of experience on different levels of strategy building. She built marketing strategies for LG, HUAWEI, and SAMSUNG Electronics and founded the Marketing ART agency, which helps businesses build their marketing strategies.
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The content of the course was made with assistance from Iryna Keush and Iryna Yapar, senior marketing managers who worked for such brands as Mondelez, Vodafone, Coca-Cola, Skyworth, Midea, and others.
OUR MARKETING STRATEGY COURSE INCLUDES:
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Theory: 3.5+ hours of lectures with plenty of real-world examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: quizzes, checklists, PDFs, templates, and tasks to make the course more interactive and valuable.
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Feedback and recommendations: We will check all the assignments you provide us and let you know what we think about them and how they could be improved.
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24/7 expert support: If you have any questions, we will always be willing to answer them.
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Lifetime access to the course and all future updates.
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Udemy certificate for completion.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Ready to elevate your digital marketing skills and transform your marketing strategies? Enroll now and take the first step towards mastering the art of digital marketing!
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2Overview of Basic TermsVideo lesson
Exploring fundamental concepts for building a marketing strategy: marketing, marketing strategy, and marketing plan
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3Role of Marketing Strategy in a Competitive EnvironmentVideo lesson
What the marketing environment is. Two components of the marketing environment: the micro-environment and the macro-environment. Their impact on marketing strategy development
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4How to Study on Udemy EffectivelyVideo lesson
Overview of Udemy opportunities to assist your learning. My tips and recommendations how to optimize studying on the platform
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5Types of Marketing Strategies: Basic Marketing StrategiesVideo lesson
Different types of marketing strategies: basic, growth, and competitive. Overview of basic marketing strategies: price leadership, differentiation, and concentration
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6Types of Marketing Strategies: Growth Marketing StrategiesVideo lesson
Exploring growth marketing strategies: integrative growth, intensive growth, diversification
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7Types of Marketing Strategies: Competitive Marketing StrategiesVideo lesson
Overview of competitive marketing strategies: market leader, challenger, market follower, and niche
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8Quiz 1Quiz
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10SegmentationVideo lesson
Overview of the purpose and principles of the market segmentation process. Demographic, psychographic, behavioral, geographic, and technographic segmentation
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11TargetingVideo lesson
The idea and aim of targeting. Main stages of the targeting strategy
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12Why Is It Important to Know Your Competitors? Different Types of CompetitorsVideo lesson
Defining the importance of the knowledge of the competitors. Exploring different types of competitors: direct, indirect, potential, and substitute
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13Competitive AnalysisVideo lesson
Guide on how to perform a competitive analysis
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14Understanding Your Market Position and Growth OpportunitiesVideo lesson
Finding your market position with leading SWOT analysis. Step-by-step guide on how to lead SWOT analysis
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15Importance of Knowing Your Target AudienceVideo lesson
Overview of the arguments for why knowing the target audience is important
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16Types of Target AudiencesVideo lesson
Overview of what types of target audiences exist
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17Target Audience AnalysisVideo lesson
Guide on how to analyse the target audience
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18Where Can We Get Data to Analyze the Target Audience?Video lesson
Different sources of information for target audience analysis
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19Understanding Consumer Behavior and NeedsVideo lesson
Explaining how to understand consumer behavior and needs
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20Brand PositioningVideo lesson
Understanding the main idea of brand positioning. Different types of brand positioning
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21Components of Brand PositioningVideo lesson
Overview of brand positioning components
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22Creating a Unique Selling PropositionVideo lesson
Uncovering the unique selling proposition (USP) concept. A guide on how to create a compelling unique selling proposition
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23Marketing Mix: Definition and ModelsVideo lesson
What a marketing mix is. Different types of marketing mix models with examples of real use
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24Components of the Classic and Extended Marketing Mix ModelsVideo lesson
The components of the classic and extended marketing mix (product, price, place, promotion, people, process, and physical evidence)
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25Components of the 4Сs Marketing Mix Model for Developing a Marketing StrategyVideo lesson
Overview of customer-centric 4Cs model, which emphasizes consumer value, costs, convenience, and communication
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26Components of the 4Rs Marketing Mix Model for Developing a Marketing StrategyVideo lesson
Don E. Schultz's 4Rs marketing-mix model: relevance, respond, relation, and reward
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27Components of the 3i Marketing Mix Model for Developing a Marketing StrategyVideo lesson
This video introduces the 3i and SIVA marketing mix models, focusing on their components
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28Components of the SIVA Marketing Mix Model for Developing a Marketing StrategyVideo lesson
3i and SIVA marketing mix models, their components and implications for marketing strategies
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29Quiz 2Quiz
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30Overview of Marketing Communication ChannelsVideo lesson
Importance of marketing communication channels. Overview of marketing communication channels: traditional, digital and in-store
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31How to Choose the Best Communication Channels for Your Marketing CampaignVideo lesson
Factors you can consider when choosing communication channels for your marketing strategy
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32Developing Omnichannel Campaigns for Maximum ImpactVideo lesson
Understanding the difference between multichannel and omnichannel marketing. Components of omnichannel marketing strategy and its benefits for your business
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33Why Marketing Metrics Are ImportantVideo lesson
Understanding the importance of the measurement of results and how KPIs contribute it
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34Overview of Major Marketing MetricsVideo lesson
Exploring the variety of strategic and tactical marketing metrics (KPIs). Where to get the data for analysis
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35BudgetingVideo lesson
Definition of marketing budget. Approaches to developing a marketing budget. The main items of a comprehensive marketing budget
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36ROMI ForecastingVideo lesson
Definition of ROMI (return on marketing investment). Main methods of ROMI forecasting
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37More Tips and Lifehacks for Creating a Marketing StrategyVideo lesson
Lecturer's tricks and recommendations that help you improve your result
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38Course RecapVideo lesson
Revising all the material learned in this course
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39How to Leave a Course ReviewVideo lesson
Short instruction on how you can leave a review and help to improve this course
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40How to Get a CertificateVideo lesson
Short guide on how to get a certificate for course completion
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