Market Research | Quantitative and Qualitative Methods

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Embark on a Journey of Informed Decision-Making with Market Research | Quantitative and Qualitative Methods
Welcome to the inaugural course of the transformative “Market Research Fundamentals Training Program” – a comprehensive series of three courses meticulously designed to equip you with a deep understanding of market research, starting with the essential skills of Quantitative and Qualitative Research Methods. As the cornerstone of this program, this course sets the stage for a holistic exploration of market dynamics, consumer behavior, strategic estimations, competitive landscaping, and effective communication of research findings.
Why Enroll in This Course?
In today’s dynamic business landscape, market research stands as the linchpin that drives strategic decisions. Regardless of whether you’re a marketing enthusiast, an industry professional, a business owner, or a curious learner, this course is your gateway to mastering the tools and techniques that fuel success in the realm of market research.
- Deep Dive into Quantitative and Qualitative Methods: Uncover the art and science of quantitative and qualitative research methodologies. This course delves into the intricacies of gathering data, deciphering patterns, and extracting insights that shape strategic outcomes. Prepare to unlock a comprehensive skill set that transcends theory and brings real-world impact.
- Master Market Research Dynamics: Beyond methodology, our program delves into the very fabric of market dynamics. Explore the factors that drive consumer behavior, market trends, and competitive forces. By grasping these dynamics, you’ll identify opportunities, evaluate market potential, and forge effective strategies.
- Predict Trends with Precision: Market estimation and forecasting are essential for any market researcher. Our program guides you through the process of assessing market size and predicting future trends using a variety of methodologies.
- Effective Communication of Insights: As a market researcher, the ability to communicate findings is paramount. Learn how to structure compelling research reports, present data concisely, and effectively convey insights to stakeholders.
- Gain a Competitive Edge: Harness the power of competitive landscaping. Analyze rivals, pinpoint their strengths and vulnerabilities, and position your brand to gain a strategic advantage.
Why Choose This Course?
We understand that different learners have unique goals. Whether you’re embarking on a market research career, enhancing existing skills, or applying research principles in your current role, this course is tailored to meet your needs. Our step-by-step approach, coupled with practical examples and hands-on exercises, ensures that learners from diverse backgrounds can absorb and apply knowledge effectively.
Join Us Today:
Empower yourself to navigate the intricate world of market research with confidence. Enroll now in “Market Research | Quantitative and Qualitative Methods” and unlock the doorway to insights that drive informed decisions, foster growth, and amplify success in today’s competitive market landscape.
The Journey Ahead:
Remember, this course is just the beginning. It forms the foundation of our three-course “Market Research Fundamentals Training Program.” Delve deeper into the intricacies of market dynamics, strategic estimation, effective communication, and competitive analysis. Enroll today and embark on a transformative journey to become a master of market research.
Are you ready to embark on this transformative journey towards becoming a market research expert?
Join us now and take the first step towards mastering the art and science of market research.
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7Overview of the case studyText lesson
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8Overview of the case study: VideoVideo lesson
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9Finding the projected peak demand for the hospital servicesText lesson
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10Finding the projected peak demand for the hospital services: VideoVideo lesson
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11Finding the demographic divide of the visiting patientsText lesson
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12Finding the demographic divide of the visiting patients: VideoVideo lesson
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135 years projected number of patients likely to visit the hospitalText lesson
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145 years projected number of patients likely to visit the hospital: VideoVideo lesson
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15Finding the projected payment channels for the revenue coming inText lesson
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16Finding the projected payment channels for the revenue coming in: VideoVideo lesson
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17Finding out the various resources required to meet the patients requirementsText lesson
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18Finding out the various resources required to meet the patients demand: VideoVideo lesson
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19Identifying top equipment required and their costsText lesson
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20Identifying top equipment required and their costs: VideoVideo lesson
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21Finding the required quantities of the equipment requiredText lesson
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22Finding the required quantities of the equipment required: VideoVideo lesson
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23The world of numerical data and insightsText lesson
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24Module 1 OverviewVideo lesson
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25Basic concepts of quantitative researchText lesson
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26The Key ConceptsVideo lesson
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27Different types of quantitative research methodologiesText lesson
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28Research Methodologies: Cross Sectional StudiesVideo lesson
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29Research over a period of timeText lesson
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30Research Methodologies: Longitudinal StudiesVideo lesson
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31Experimenting with research variablesText lesson
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32Research Methodologies: Experimental StudiesVideo lesson
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33Different types of quantitative data analysis techniquesText lesson
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34Quantitative data analysis techniquesVideo lesson
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35Quantitative Data Analysis Techniques: Applications and ExamplesVideo lesson
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36Challenges and limitations of quantitative researchText lesson
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37Challenges and limitations of quantitative research: VideoVideo lesson
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38About regression analysisText lesson
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39About clustering, association rules, and decision treesText lesson
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40About linear regression and logistic regressionText lesson
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41About Monte Carlo SimulationsText lesson
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42About ARIMA ModellingText lesson
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43Self evaluation quiz to know your progressQuiz
Answer the one that is best
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44Assignment: Quantitative Data AnalysisText lesson
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45Complimentary copy of the book on the topicText lesson
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46Conclusion of moduleVideo lesson
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47OverviewText lesson
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48Module OverviewVideo lesson
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49What are the key concepts?Text lesson
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50Key Concepts and MethodologiesVideo lesson
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51What are the data collection techniques?Text lesson
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52Data Collection TechniquesVideo lesson
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53Example cum case study : An IntroductionVideo lesson
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54Example cum case study : Using IT tools to carry out content analysisVideo lesson
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55Capturing the tweet post for content analysis using IT toolsVideo lesson
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56Checking and preparing the data for codingVideo lesson
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57Coding the dataVideo lesson
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58Getting InsightsVideo lesson
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59Finding relationships and patterns in the twitter data using queries in IT toolText lesson
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60Module 2 takeawaysVideo lesson
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61Quiz on qualitative researchQuiz
Answer the one that is best
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62Assignment related to qualitative dataText lesson

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