MailChimp Email Marketing Masterclass for eCommerce
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Send email marketing campaigns using MailChimp – the world’s leading email marketing platform and a great opportunity for entrepreneurs.
Use MailChimp to promote your business and boost your income. You don’t need any prior knowledge of email marketing or technical skills – if you can use a web browser, you are good to go!
This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:
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Maximising email deliverability
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Use and authenticate your own domain for email marketing
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Implement popular email automation
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Email content and design best practice
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Reporting and metrics
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Third-party integrations including Shopify
Each section has a written course summary, and once purchased, this course is available to students forever.
Course content and overview
This course is for you if you are a email marketing newbie or an experienced advertiser looking to improve your sales. You will learn about how to use MailChimp from start to finish. The course comprises over 8 detailed sections, each tackling an aspect of the MailChimp platform. At the end of the course, you will be able to:
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Collect emails and build your list
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Segment your listing using tags
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Create email marketing campaigns using MailChimp
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Create emails which drive traffic and convert
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Integrate your MailChimp with Shopify
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Use analytics to understand your performance
This course distils the instructor’s enormous experience in online advertising and eCommerce 20+ digestible lessons. He is always happy to answer email questions and loves hearing from students.
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1Introduction to the courseVideo lesson
Welcome to this course on email marketing with MailChimp. This course covers everything you need know to launch a successful email marketing campaign for your eCommerce business on Shopify and other leading eCommerce platforms.
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2Why Email MarketingVideo lesson
Email marketing is the use of email communications as part of a marketing strategy to reach specific business goals. Emails can be used generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.
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3Setup your MailChimp accountText lesson
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4Benefits of email marketingQuiz
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5Email DeliverabilityVideo lesson
Email deliverability is about maximising the number of messages that arrive in the inbox rather than being blocked or marked as Spam by mailbox providers.
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6Email Delivery Best PracticesVideo lesson
Email deliverability is vital to the success of any email marketing campaign. Follow these best practice tips to maximise success.
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7MailChimp Email Domain AuthenticationVideo lesson
Setting up email authentication for your domain helps your emails reach subscribers' inboxes. Inbox service providers (ISPs) like Gmail want to ensure that emails are legitimate.
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8Setting up your domainText lesson
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9Email Deliverability quizQuiz
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10MailChimp <> WordPress integrationVideo lesson
WordPress is the leading content management system. This video explains how to integrate WordPress and MailChimp. Other content management systems will work similarly.
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11MailChimp <> Shopify integrationVideo lesson
Shopify is the leading ecommerce website platform. This video explains how to integrate WordPress and Shopify. Other eCommerce platforms will work similarly.
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12Integrating MailChimp with your eCommerce platformText lesson
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13Collecting EmailsVideo lesson
Businesses should take every opportunity to build their email list. The larger your list, the more business it will generate. In addition, as users subscribe to receive emails from your website, they are interested in what you offer and are more likely to convert into paying customers.
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14Audiences in MailchimpVideo lesson
An email list is email addresses collected from people who have opted to receive emails from your business or organisation. These people usually subscribe (a.k.a. opt-in) through a web form. In MailChimp email lists are called audiences.
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15Audience Dashboard and SettingsVideo lesson
The audience dashboard provides you with clickable data to help you understand your contacts and how to communicate with them. You will see recent growth trends, top tags, locations, and how frequently contacts open and click your emails.
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16Audience InboxVideo lesson
The Mailchimp Inbox allows you to view and reply to emails from your contacts.
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17MailChimp embedded formsVideo lesson
Every page of your site is an opportunity to build your list, and you must make it easy for people to locate the sign-up forms. MailChimp supplies a web form builder that allows you to build sign-up forms for your website that you can customise to fit your brand and style.
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18Pop up formsVideo lesson
A pop-up signup form helps you connect with your website visitors. Design it to fit your brand, and add a special offer or discount to help grow your audience and boost your sales. After you publish, MailChimp will automatically add the form to your connected site, or provide the code you need to connect your site.
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19Landing PagesVideo lesson
Mailchimp landing pages help you grow your audience and promote products and services. Published landing pages are easy to share on the web or in other Mailchimp campaigns, so you can start to drive traffic immediately. And if your page has a signup form, you can tag anyone who subscribes.
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20Organising your Mailchimp Audience with Segments, Tags & GroupsVideo lesson
There are three ways to organise your MailChimp Audience: tags, segments and groups. Tags are labels you create to help organize your contacts in Mailchimp. Segments are used to create target audiences based on shared data. Use Mailchimp's groups to organize subscribers based on their interests and preferences.
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21Building your audienceText lesson
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22Email Campaign Best PracticesVideo lesson
This video discusses best practices for launching email marketing campaigns, including scheduling, offers and objectives.
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23Email Copy Best PracticeVideo lesson
Email marketing aims to write high-performing emails with high open and click-through rates. Several variables go into writing a great email. You rise to the top and get noticed by paying attention to all the elements that make up an email.
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24Email Design Best PracticeVideo lesson
Consumers receive hundreds of emails every week. You must create a valuable, relevant, visually appealing, and compelling email design to stand out. This entails selecting fonts, colours, images, and layouts to increase engagement and click-through rates.
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25Creating a Campaign in MailChimpVideo lesson
MailChimp campaigns are broadcast emails sent to all, or a sub-section of your audience.
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26MailChimp Campaign managerVideo lesson
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27Email best practice quizQuiz
This quiz tests your knowledge of email design
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28Launch your first campaign!Text lesson
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29Introduction to Email Journeys (a.k.a. Automations)Video lesson
The purpose of automated email sequences is to nurture leads and promote sales. With the right sequence, you can increase customer retention and engagement by sending customers post-purchase, loyalty and re-engagement sequences.
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30Creating MailChimp Email JourneysVideo lesson
Email journeys are easy to create in MailChimp. Use one of the many templates, use the AI builder to create a journey from scratch.
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31Create your email journeysText lesson
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32Email Marketing MetricsVideo lesson
Before launching an email marketing campaign, it is essential to understand your goals to know if your campaign is successful. Several key email marketing metrics can help you benchmark the performance of your campaigns.
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33Email DashboardVideo lesson
If tracking is enabled in your email, MailChimp will collect and analyse data on clicks, opens, social activity, purchases and other interactions after you send. You can view this information in your email dashboard and reports.
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34Audience AnalyticsVideo lesson
Audience analytics tracks the growth and change in your contact counts over time. An audience of engaged contacts could mean more sales and a higher return on investment (ROI).
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35Email ReportsVideo lesson
If tracking is enabled in your email, MailChimp will collect and analyse data on clicks, opens, social activity, purchases, and other interactions after you send.
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36Custom ReportsVideo lesson
Create and build a custom report with the metrics most matter to you to see how your contacts interact with your email campaigns. Use custom reports to help you improve your email performance.
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37Email metrics testQuiz

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