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Learn SEO from Case Studies
Enhance the skills of professionals who wish to make their career in the field of digital marketing
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SEO stands for Search Engine Optimization. When you do SEO on your website, we need to keep the following in mind –
- Words that you write: Gone are the days when you just insert the right keywords into sentences and try to make sense of an article. The readers are now much more informed. And as a result, you need to write words that matter because they matter to the search engines like Google, Bing. You need to use keywords but not in a way that comes in the way of consuming content.
- The titles you write: Even if we don’t see the title when we get the search results, title matters a lot for the search engines. Search engines pay a lot of attention to the search titles because these titles tell the search engines what the page is all about.
- The links that link your website to another website: If you have links from authority websites, you would rank higher and at the same time, search engines will value those websites more whenever anyone searches for results.
- The words that you use in links: This is important since if you use links for the words “mattresses” and link to a vendor that sells mattresses, whenever anyone would search for “mattresses”, that vendor would be given preference in the search engine.
- Building a great reputation: If you constantly create new, valuable content for your readers to which they can engage, search engines will rank your website higher.
You will learn many micro-skills in this search engine optimization course. We’re mentioning the most significant ones for your reference –
- Google Analytics: You will learn how to use Google Analytics in detail. This does not only help to track the results you would get by using the SEO but also useful for identifying the ones that are creating the desired output for your website.
- Google Adwords: Organic leads can be done, but without the right expertise it would be quite harder especially now since there are two million posts published in an hour. So, you need to take the help of Google ads so that you can rank higher and reach your target audience.
- SEO Optimization in detail: You will learn SEO optimization like a pro. In this SEO course, we will not only teach you the fundamentals but also how you can apply the learnings in practical scenarios.
SEO Case Study 2
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1Introduction to Case StudyVideo lesson
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2SEO DefinitionVideo lesson
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3SEO ComplementsVideo lesson
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4Company OverviewVideo lesson
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5Company Overview ContinueVideo lesson
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6Vision and MissionVideo lesson
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7IRIC MilepostsVideo lesson
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8IRIC Mileposts ContinueVideo lesson
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9More on IRIC MilepostsVideo lesson
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10ObjectiveVideo lesson
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11Key ObservationsVideo lesson
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12SEO StrategyVideo lesson
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13Geo Assessment ProfilingVideo lesson
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14SEO AuditVideo lesson
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15PESTLE AnalysisVideo lesson
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16SWOT AnalysisVideo lesson
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17ComplementsVideo lesson
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18AudienceVideo lesson
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19Activities and AnalysisVideo lesson
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course details
Video
5 hours
Certificate of Completion
Full lifetime access
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