Digital Marketing - Digital Marketing Basics 101 to Advanced
- Description
- Curriculum
- FAQ
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What is Digital Marketing?
Whenever you want to eat at a place or want to go on a vacation, what would you do? You go to Google and search with words like ‘restaurants nearby’ or ‘a place to visit for a couple of days nearby’. And then Google helps you find the right searches so that you can choose something that you like.
All of this is possible just because the businesses that want to get your attention to use digital marketing. Not only being the first name when you search for a restaurant or a holiday destination in your Google search but also constantly reaching out to you with the right content marketing, social media marketing strategy are parts of digital marketing.
The scope of digital marketing is huge. And if you start learning about it, you would see that you would need at least a year to have a fundamental grip over digital marketing.
We thought about this and tried to distill the most valuable information from digital marketing, so that, we can create a course that would be utterly valuable to you.
The course you have been looking at now is an exclusive course on digital marketing. Rarely, you would find a digital marketing course that goes so deep into the concepts of SMM, SEO, Google Adwords, Google Analytics, Content Marketing, etc
Which Skills will you learn in this Digitial Marketing Course?
You will learn a ton. We’re highlighting here the most relevant ones –
- Social Media Marketing: If you look out, you would see almost all businesses now understand the value of social media marketing and how it catapults a business from a mere newbie to a giant contributor to the marketplace. You will learn SMM incomplete details in this course.
- SEO: SEO is a vast subject. In this digital marketing certification course, you would learn how to look at your content with the expertise of an SEO expert. And you would also learn SEO page optimization that will help you rank well on Google.
- YouTube, Instagram, LinkedIn, Pinterest Marketing: Generally understanding social media marketing and understanding each social media with deep focus are completely different things. And you will learn both in this course.
- Google Adwords: You will learn to use Google Adwords to your advantage. And you will also learn how to use Google analytics in detail.
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1Course IntroductionVideo lesson
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2Marketing UniverseVideo lesson
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3Marketing DefinitionVideo lesson
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4Marketing ConceptVideo lesson
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5Marketing Thought and PracticeVideo lesson
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6Marketing HistoryVideo lesson
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7History of Marketing ThoughtVideo lesson
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8Marketing MixVideo lesson
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9Marketing EnvironmentVideo lesson
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10Marketing ResearchVideo lesson
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11Marketing SegmentationVideo lesson
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12Marketing CommunicationsVideo lesson
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13Marketing Brand BiosphereVideo lesson
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14Marketing Strategy FormulationVideo lesson
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15Marketing TypesVideo lesson
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16DM DefinitionVideo lesson
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17DM HistoryVideo lesson
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18Applications and BenefitsVideo lesson
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19DM ComplementsVideo lesson
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20Structural EdificeVideo lesson
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21Introductory EdificeVideo lesson
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22Evolutionary LandscapeVideo lesson
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23Evolutionary Landscape ContinueVideo lesson
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24Frameworks and Tech MatrixVideo lesson
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25Frameworks and Tech Matrix ContinueVideo lesson
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26Precipitating VariablesVideo lesson
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27Value Train Envelope and Business Model MatrixVideo lesson
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28Behavioural DNA EvolutionVideo lesson
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29Amalgamated CommunicationVideo lesson
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30Strategy FormulationVideo lesson
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31Evaluation NicheVideo lesson
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32Strategy Formulation NicheVideo lesson
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33Strategy BlueprintVideo lesson
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34Tactical EnunciationVideo lesson
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35Enunciation PlatformVideo lesson
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36Communications Mix MatrixVideo lesson
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37Communications Mix Matrix ContinueVideo lesson
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38Execution Infrastructure Part 1Video lesson
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39Execution Infrastructure Part 2Video lesson
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40Execution Infrastructure Part 3Video lesson
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41Operational ExecutionVideo lesson
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42Campaign Ethos Part 1Video lesson
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43Campaign Ethos Part 2Video lesson
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44Campaign Ethos Part 3Video lesson
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45Execution EnvelopeVideo lesson
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46Execution Envelope ContinueVideo lesson
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47Digital Marketing MethodsVideo lesson
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48ChannelsVideo lesson
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49Global Expenditure LandscapeVideo lesson
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50Emerging Trends and ConceptsVideo lesson
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51Impact of latest Data TechnologiesVideo lesson
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52SegmentationVideo lesson
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53Introduction to Case StudyVideo lesson
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54Digital Marketing DefinitionVideo lesson
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55Company OverviewVideo lesson
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56Vision and Mission StatementVideo lesson
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57Services OfferedVideo lesson
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58Company ObjectiveVideo lesson
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59Company Key ObservationsVideo lesson
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60Digital Marketing StrategyVideo lesson
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61Digital Marketing Campaign EthosVideo lesson
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62Geo-Assessment ProfileVideo lesson
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63Digital Marketing AuditVideo lesson
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64PESTLE AnalysisVideo lesson
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65SWOT AnalysisVideo lesson
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66DM ProcessVideo lesson
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67DM Process GoalsVideo lesson
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68DM Process ChannelsVideo lesson
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69DM Channels FBVideo lesson
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70DM Channels TwitterVideo lesson
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71DM Channels LinkedInVideo lesson
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72DM Channels Google+Video lesson
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73DM Channels YouTubeVideo lesson
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74DM ImplementationVideo lesson
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75DM Implementation ChannelsVideo lesson
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76Implementation Channels TwitterVideo lesson
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77Implementation Channels LinkedInVideo lesson
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78Implementation Channels YouTubeVideo lesson
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79Implementation Channels PinterestVideo lesson
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80Implementation Channels Insta SnapVideo lesson
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81Process AnalyzeVideo lesson

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