Design & Develop Unique Customer Value / Selling Proposition
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- Curriculum
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Facing challenges in getting more customers? Don’t know what to communicate to get them interested?
Take a look at this Udemy course only where you will
- Build your existing or new products business by developing a Winning Value Proposition because…Unlike other courses we not only tell you how to develop Value Proposition but also help you develop and test if this is the Winning Value Proposition for you
- Gain Practical Experience by doing real life assignments
- Preview 50% of lectures for FREE
- Get 30 days Money Back Guarantee
I formally learnt how to develop a Winning Value Proposition when I was the Regional Franchise Operations Director with the responsibility of developing new products for J&J in Asia Pacific Region working with the Regional R&D and Marketing Teams. We went through a weeklong workshop where we actually developed many value propositions for one of J&J Businesses using the process outlined in this course. These value proposition were later tested and modified to become Winning Value Propositions
I have continued to use the learnings from the above workshop from then in all my work involving marketing of an existing or new product for self and my clients including IIM Udaipur recently
What I am sharing with you here is not taught in management institutes but used in the industry. You have an opportunity to learn such a process and apply for your business by discussing with me as you go along in the course
Look at what are students like you saying about this course
“Awesome content! so far did not find it covered in the way it has been covered in the all the marketing text books including Kotler!”
“I am very happy to complete this course and I thank principal of udemy”
Preview for yourself 50% of lectures for FREE covering each section. If you like the content, enroll for the course, enjoy and Develop a Winning Value Proposition for you to start building a successful business! If don’t like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
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2
Understanding What is a Value PropositionAt the end of this lecture you will learn the following
•What is a Value Proposition?
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What is a Value Proposition?Please answer the following questions based on learnings from this lecture
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Why Develop a Winning Value Proposition
At the end of this lecture you will learn the following
•Why develop a Winning Value Proposition?
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Why develop a Winning Value Prooposition?
Please answer the questions about why develop Winning Value Propositions?
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Winning Value Proposition Development Process Overview
At the end of this lecture you will learn the following
•Overview of Winning Value Proposition Development Process
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Winning Value Proposition Development Process
Please answer the following questions based on learnings in this lecture
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Learn Customer Insight Generation
At the end of this lecture you will learn the following
•What does customer insight look like?
•How to generate Customer Insights?
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Customer Insight Generation
Please answer the questions based on what you learnt in this lecture
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Generate Customer Insights for your Business Idea
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Concept Development I
At the end of this lecture you will learn the following
•How to develop the concept?- Overview
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Concept Development I
Please answer the following questions based on your learnings in this lecture
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13
Concept Development II
At the end of this lecture you will learn the following
•How to develop the concept?
-Stating your understanding of the core problem
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Concept Development II
Please answer the following questions based on your learnings in this lecture
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15
Concept Development III
At the end of this lecture you will learn the following
•How to develop the concept?
-Selecting a Brand Name for your product
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Concept Development III
Please answer following questions based on your learnings from this lecture
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Concept Development IV
At the end of this lecture you will learn the following
How to develop the concept?
Select a Target Competitor and Customer Group
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Concept Development IV
Please answer the following questions based on your learnings from this lecture
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Concept Development V
At the end of this lecture you will learn the following
How to develop the concept?
Choose a core benefit
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20
Concept Development V
Please answer the following questions based on your learnings from this lecture
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21
Concept Development VI
At the end of this lecture you will learn the following
How to develop the concept?
Identify RTB
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Concept Development VI
Please answer the following questions based on your learnings in this lecture
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Concept Development VII
At the end of this lecture you will learn the following
How to develop the concept?
Identify a Secondary Benefit
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Concept Development VII
Please answer the following questions based on the learnings in this lecture
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Concept Development VIII
At the end of this lecture you will learn the following
How to develop the concept?
Putting it all together
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Concept Development VIII
Please answer the following questions based on learnings in this lecture
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Develop Concept for your Business Idea
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Finding Winning Concept I
At the end of this lecture you will learn the following
•How to find the winning concept?
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Finding Winning Concept I
Please answer the following questions based on learnings in this lecture
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Finding Winning Concept II
At the end of this lecture you will learn the following
How to find the winning concept?
With minimum iterations
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Finding Winning Concept II
Please answer the following questions based on your learnings in this lecture
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Find your Winning Concept
