Learn ChatGPT for Marketing: A Class for Modern Marketers
- Description
- Curriculum
- FAQ
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*Updated in March 2024 – new and updated Custom GPTs for Content Creation/Writing and User Research.
In this tutorial you’ll learn ChatGPT for marketing. However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropics Claude.
It’s also a great introduction to Generative AI for business professionals as it covers a wide range of topics.
Most ChatGPT classes share the same basic information and only show what you can do.
But this one goes further.
We start with the basics and then go deep into HOW exactly to use ChatGPT for practical marketing use cases.
This ChatGPT tutorial offers a lifeline if you balance content creation, brand alignment, and market analysis.
Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.
We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.
But instead of covering every possible use case for ChatGPT, we focus on tasks that hurt marketing specialists the most, such as:
ChatGPT for Marketing Strategy
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ChatGPT for marketing research and analysis
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User Research with ChatGPT
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Audience Segmentation applying Phillip Kotler’s approach
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Competitive Analysis with ChatGPT
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Create a marketing mix sample and a content plan
ChatGPT for Content Creation and Idea Generation
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Content Creation with ChatGPT
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Social Media Marketing with ChatGPT
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Generate creative ideas with ChatGPT
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Content repurposing
ChatGPT for Copywriting
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Good and bad Generative AI Copywriting use cases
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Editing your ChatGPT copy
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Add style and structure to your AI text generation
This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2023 and after.
IN THIS CHATGPT TRAINING, WE’LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:
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Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand’s tone of voice
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Developing strategies on low or zero budgets within tight timelines
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Optimizing marketing performance in an era of economic uncertainty, which means doing more with less
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Navigating the seemingly endless possibilities of ChatGPT
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A practical and task-focused approach to overcoming these challenges and producing exceptional content.
COURSE CONTENT:
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Introduction to the ChatGPT for Marketing Training
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ChatGPT Marketing Prompts
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Chat GPT and Bing AI Chat Prompt Engineering Approaches
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ChatGPT Marketing Strategy
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User Research with ChatGPT
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Learn ChatGPT Content Creation and Repurposing
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ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don’ts, matching tone of voice)
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How to train ChatGPT on your context within a conversation
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3 Awesome Free GPT-based Tools to Optimize Performance and Resources
This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You’ll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We’re NOT focusing on building spam machines.
BY ENROLLING, YOU’LL GET THE FOLLOWING:
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Practical, task-focused content suitable for all skill levels
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Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice
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Lifetime access to course materials, including all future updates
THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:
Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.
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Overworked marketers
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Small Business Owners
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Entrepreneurs
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Product Managers (yes, they can use ChatGPT as well)
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Product Marketers
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Agency Marketers
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Social Media Marketers
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Freelance Content Creators and Copywriters
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Non-technical marketers
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Global marketers of all levels
CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY
if that’s your thing, of course
What prerequisites are required?
You don’t need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface – that’s good, as we’ll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.
How is the course content delivered?
The ChatGPT Udemy course includes 43 lectures, a practical activity, and comprehensive guides and prompt templates on AI marketing and AI text generation. All materials are accessible online, offering flexibility for busy professionals.
Disclaimers:
The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes.
This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn’t teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers’ skill sets.
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Welcome to ChatGPT for Marketing Training -
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How ChatGPT Works. What ChatGPT Can Do and What it Cannot Do?
In this Udemy course, learn about ChatGPT's strengths, like its deep learning capacity, and limitations like occasional errors. Despite some downsides, it excels in data analysis, idea generation, and handling professional frameworks. Yet, critical thinking remains critical.
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Privacy Settings for Sensitive Data
Secure your corporate data while using ChatGPT for marketing. Learn about privacy settings and ensure your data's safety
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Let's get acquaintedThe techology in content marketing is evolving and developing every day. Especially, in generative AI and ChatGPT.
That's why the only way to keep it useful for marketers long-term is to continuously improve it. Saying a few words about yourself, what you do and your most time-consuming tasks will help to develop this course in the right direction.
Stay tuned for the educational announcements to see the updates as soon as they're published. -
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[UDPATED, AUGUST 2023] Access All-in-One Course Prompt Ebook
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Intro to Prompt Engineering Section
Master ChatGPT prompt engineering in this series. Ideal for marketers, these techniques from machine learning enable efficient AI work without coding. Gain skills in crafting prompts for your goals. It replaces intuitive requests and unverified prompts with practical methods of prompt generation.
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Understanding Prompts in ChatGPT: What Makes a Good Prompt?
Understanding of a prompt as the main instrument used with GPT. Components of a good prompt engineering approach with examples
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Utilizing Prompt Engineering for Efficient ChatGPT Marketing
Master the Universal Prompt Engineering Technique tailored for ChatGPT Marketing.
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N-Shot Prompt Engineering Technique for Quick Outputs
Discover Zero Shot, One Shot, Few Shot Prompting in ChatGPT: Learn their unique roles in idea generation, quick answers, translations, and more. Includes practical examples and prompt crafting tips.
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Chain of Thought Prompt Engineering Technique for Logical Reasoning
Discover the Chain of Thought Prompting Technique: enhancing AI reasoning in models like ChatGPT and Google Bard for complex problem-solving, with examples and applications in market strategy and data analysis.
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Feedback-Based Prompt Engineering to Calibrate your ChatGPT Marketing Outputs
Enhance ChatGPT interactions with feedback-based prompting. Learn techniques for soliciting criticism, improvement suggestions, and varied perspectives to maximize ChatGPT's efficiency, including practical examples of prompt engineering.
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Self-Asking ChatGPT Prompt Engineering Technique to Deal with Uncertainty
Learn the Self Asking Prompting Technique with ChatGPT in this lecture. Get precise, accurate answers by guiding ChatGPT to ask clarifying questions. Extra tricks and a ChatGPT productivity tip included.
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[NEW] Self-Ask Prompt Engineering: Applying 5 Why Technique
Discover the '5WHY' problem-solving framework in our lecture. Learn to deeply analyze problems and generate ideas using 'ask before answer' technique together with 5Why technique with ChatGPT
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Incorporating Data for Optimized ChatGPT Results [Prompt Engineering Approach]
Tips and tricks on how to provide ChatGPT with relevant information. You will learn what does not work properly and how to make GPT 3 or GPT 4 process your context more correctly.
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Improving ChatGPT Responses with Prompt Refinements
Polish your ChatGPT outputs. Learn methods to refine responses and elevate the quality of your AI-generated content
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A Better Way to Complete Research-based Marketing Tasks
Improve your research-based marketing tasks Perplexity AI tool, designed specifically to work with multiple sources of data. Free functionality is enough for most, but the paid one is also reasonably priced.
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Practice Activity: Applying Prompt Engineering Techniques
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Research Marketing Trends Efficiently With This Workflow
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Additional Resources on Prompt Engineering
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What Are Custom Instructions for ChatGPT and How to Prompt Them?
Personalize OpenAI's ChatGPT with custom instructions in this section. Learn to craft effective instructions, optimize for keywords, and adapt to context changes. Gain insights into specific job functions and practical applications with a live demo.
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ChatGPT Custom Instructions Demo and a Unique Preset for Marketing Specialists
Clean up copywriting with GPT-4: Discover key custom instructions to avoid cliches, create actionable content, and leverage GPT-4 for usable results. Gain insights on custom instructions for engaging content and share feedback on applying these techniques.
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Customize Custom Instructions for ChatGPT, Add-ons and Summary
Customizing Instructions for Enhanced Workflow Efficiency
Learn how to create personalized instructions for your specific needs and tasks. Whether you're in SEO, marketing, or the automotive industry, this guide will help you automate tasks and improve workflow efficiency. Discover features like brief response summaries and generating critical questions. Get tips on testing and optimizing instructions for consistent results. Boost your productivity with custom instructions.
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Apply These Marketing Custom Instructions for ChatGPT
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Prepare for User/Buyer Interview with my Custom GPT (Nielsen Norman Group Style)
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ChatGPT Advanced Data Analysis (Code Interpreter): What Is It and How It Works?
OpenAI just rolled out the biggest update in terms of expanding ChatGPT marketing use cases: Code Interpreter. In this lecture we talk about what it is, what are the potential use cases for us and what are some of its limitations and how to enable this feature in your account
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Tips on Prompting ChatGPT Advanced Data Analysis (ex-ChatGPT Code Interpreter)
Most of ChatGPT Prompt Engineering approaches keep working with ChatGPT Code Interpreter. But there a few tiny modifications to consider. Find them out in this update
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User Research with ChatGPT Data Analysis: Conduct Research, Analyze Results
A cool workflow to turn your form survey into a user persona using ChatGPT Code Interpreter
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ChatGPT Marketing Strategy Workflow
This course section will cover detailed competitive analysis techniques, focusing on using ChatGPT and similar AI tools for strategic insights. Learn to apply ChatGPT in marketing landscape analysis, SWOT analysis, competitor profiling, and decision-making to improve strategic choices, product development, and market positioning.
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ChatGPT for Marketing Landscape Analysis
In this video tutorial, we demonstrate how to use ChatGPT for market analysis. We highlight the importance of defining rules for ChatGPT, feeding it market data, and ensuring it comprehends the context. We initially provide a quick overview of the process, then delve into detailed instructions. The tutorial also explores using Bing AI chat for research and applying PESTLE Analysis and Porter's Five Forces Model.
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AI-Powered Competitive Analysis with ChatGPT
How to conduct competitor research and analyze received data with Chat GPT. Also, you'll learn how to structurize received information in to convenient readable format
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AI-Driven Audience Segmentation
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Strategic Positioning for Audience Segments
As you already know how to analyze landscape, define target audience and segments and conduct a competitive analysis, you need to think of a good positioning for these segments. Kotler's STP is a great example of a good prompt engineering with GPT
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Create a Marketing Mix with ChatGPT
Based on GPT3 results received in the previous lectures you will learn how to create a marketing mix for different target audience segments. You will find out tips to generate the "best" ideas that match your expectations with a few responses
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Multi-Channel Content Strategy with AI
Create a Content mix based on your marketing landscape, target audience, competitors and customize it with OpenAI based on your needs.
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What's Next: Strategy Summary
Supporting matterials based on what you've already learned
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1 Bonus Time Saving [Not really about GPT]
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Introduction: AI for Creative Idea Generation
Why to use Chat GPT to generate ideas
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Generating Content Marketing Ideas with ChatGPT
How to quickly generate hundreds of content ideas with GPT using chain of thought prompt engineering approach
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ChatGPT in Video Scripting: Turn Ideas into Scenarios
Create a video scenario for one of the previously generated ideas with openAI. What is a copyline and how to generate a great one
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Content Repurposing Made Easy with GPT
Learn how generative AI can help to adapt a content idea to posts on different social media. With these techniques you will be able to create more relevant to your strategy content, stay creative and on your schedule.
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[NEW] Automate Content Creation: Content Repurposing from a YouTube Video
Learn how to use ChatGPT with the Harpa AI extension to create multiple forms of content out of a single YouTube video. You will learn how to generate a LinkedIn carousel post, blog articles, and different social media posts efficiently and effectively, all while understanding how to avoid copyright issues. The techniques disclosed here not only facilitate significant time and effort savings but also widen the scope for content repurposing across platforms.
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Content Creation from Examples: Write Like Pros
Learn how to get a sample of the copy that you like and generate one for your brand and audience using GPT
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How NOT to use ChatGPT for Marketing Copywriting
The main disadvantages of using Chat GPT for copywriting
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How to Use ChatGPT for Marketing Copywriting
A set of awesome advantages to use GPT for copywriting
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10 Powerful Use Cases for Copywriting and Content Creation with ChatGPT
10 copywriting use cases and instructions for them using ChatGPT and BingAI (and a little bit of Excel/Spreadsheets). Writing page titles and metadescriptions, ads, A/B tests, and much more.
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Ensuring Brand Tone Consistency with ChatGPT
How do we make sure that our content is consistent with brand's tone of voice? We'll have a look at a study made on tone of voice and incorporate its results into Chat GPT
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Using Stylistic Devices for Creative Copywriting with GPT-4
Stand out from the crowd by adding a creative spark to your AI generated texts
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Remove These Text Elements to Make ChatGPT Sound More Natural
Learn copy editing tips to make your AI-generated content sound human. Avoid common ChatGPT phrasings and enrich your text
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Use my Custom GPT to Clean Up Copies
