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Learn ChatGPT for Marketing: A Class for Modern Marketers

[UPD. 3/2024] ChatGPT Tutorial for Marketing: Prompt Engineering, Strategy, Gen AI Tools, ChatGPT for Content Creation
Instructor
Leo Pavlovsky
617 students enrolled
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*Updated in March 2024  – new and updated Custom GPTs for Content Creation/Writing and User Research.

In this tutorial you’ll learn ChatGPT for marketing. However, all of the approaches discussed would work in any other Generative AI large language model like Google Gemini or Anthropics Claude.

It’s also a great introduction to Generative AI for business professionals as it covers a wide range of topics.

Most ChatGPT classes share the same basic information and only show what you can do.

But this one goes further.

We start with the basics and then go deep into HOW exactly to use ChatGPT for practical marketing use cases.

This ChatGPT tutorial offers a lifeline if you balance content creation, brand alignment, and market analysis.

Learn how to use ChatGPT in marketing and prompt engineering to automate time-consuming tasks.

We cover ChatGPT prompt engineering techniques and super-specific use cases, like creating a user persona from an actual survey or analysis.

But instead of covering every possible use case for ChatGPT, we focus on tasks that hurt marketing specialists the most, such as:

   

        ChatGPT for Marketing Strategy

  • ChatGPT for marketing research and analysis

  • User Research with ChatGPT

  • Audience Segmentation applying Phillip Kotler’s approach

  • Competitive Analysis with ChatGPT

  • Create a marketing mix sample and a content plan

         ChatGPT for Content Creation and Idea Generation

  • Content Creation with ChatGPT

  • Social Media Marketing with ChatGPT

  • Generate creative ideas with ChatGPT

  • Content repurposing

        ChatGPT for Copywriting

  • Good and bad Generative AI Copywriting use cases

  • Editing your ChatGPT copy

  • Add style and structure to your AI text generation

This ChatGPT tutorial is the fastest way to master ChatGPT for your professional needs and is essential to stay ahead in your marketing career in 2023 and after.

IN THIS CHATGPT TRAINING, WE’LL FOCUS ON SOLVING THE MOST PRESSING CONTENT MARKETING PROBLEMS, INCLUDING:

  • Creating content across multiple channels that is relevant to your audience, unique, and consistent with your brand’s tone of voice

  • Developing strategies on low or zero budgets within tight timelines

  • Optimizing marketing performance in an era of economic uncertainty, which means doing more with less

  • Navigating the seemingly endless possibilities of ChatGPT

  • A practical and task-focused approach to overcoming these challenges and producing exceptional content.

COURSE CONTENT:

  • Introduction to the ChatGPT for Marketing Training

  • ChatGPT Marketing Prompts

  • Chat GPT and Bing AI Chat Prompt Engineering Approaches

  • ChatGPT Marketing Strategy

  • User Research with ChatGPT

  • Learn ChatGPT Content Creation and Repurposing

  • ChatGPT for Copywriting and (10 use cases including Social Media with Chat GPT, do and don’ts, matching tone of voice)

  • How to train ChatGPT on your context within a conversation

  • 3 Awesome Free GPT-based Tools to Optimize Performance and Resources

This practical guide focuses on the most time-consuming marketing tasks to make you a more efficient and creative marketer. You’ll learn how to create engaging content without sounding spammy or repetitive by incorporating prompt engineering approaches and Generative AI technology. We’re NOT focusing on building spam machines.

BY ENROLLING, YOU’LL GET THE FOLLOWING:

  • Practical, task-focused content suitable for all skill levels

  • Regularly updated and improved ChatGPT prompts and templates to help you put your learning into practice

  • Lifetime access to course materials, including all future updates

THIS PRACTICAL GUIDE ON CHATGPT FOR MARKETING WOULD BE IDEAL FOR:

Ideal for seasoned marketers focused on data-driven strategy, content creation, and brand alignment. This is your go-to resource if you want to optimize your workflow with AI and prompt engineering.

  • Overworked marketers

  • Small Business Owners

  • Entrepreneurs

  • Product Managers (yes, they can use ChatGPT as well)

  • Product Marketers

  • Agency Marketers

  • Social Media Marketers

  • Freelance Content Creators and Copywriters

  • Non-technical marketers

  • Global marketers of all levels

CHECK OUT THIS CHATGPT TRAINING CONTENTS AND ENROLL TODAY

if that’s your thing, of course

What prerequisites are required?
You don’t need any prior experience with ChatGPT or generative AI. But if you already have an account and understand the interface – that’s good, as we’ll have a different focus for this ChatGPT tutorial. Having marketing experience/knowledge is highly recommended.

How is the course content delivered?
The ChatGPT Udemy course includes 43 lectures, a practical activity, and comprehensive guides and prompt templates on AI marketing and AI text generation. All materials are accessible online, offering flexibility for busy professionals.

Disclaimers:

The instructor is not affiliated with any products or companies mentioned throughout the course. All mentions are made for educational purposes. 

This ChatGPT Udemy course does not include coding and focuses purely on marketing use cases emphasizing content marketing. And at the same time, it doesn’t teach us to create tons of generic content on autopilot. On the contrary, its goal is to add GPT to the list of marketers’ skill sets.

USE CUSTOM INSTRUCTIONS FOR CHATGPT TO INCREASE YOUR EFFICIENCY
CHATGPT FOR CONTENT CREATION: USE CHATGPT TO GENERATE IDEAS
HOW TO USE CHATGPT FOR COPYWRITING AND CONTENT CREATION
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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