How to validate an idea: Market Research for Business Owners
- Description
- Curriculum
- FAQ
- Reviews
About 90% of startups fail. 10% of startups fail within the first year!
So the probability of success is not on your side unless you make the right decisions. And how do you know what are the right decisions to make?
By carrying out comprehensive, accurate research and analysis.
You need to get enough insights on every subject related to your business idea, which includes the market, your target audience, your competition and such important documents as a business plan and pitch deck.
Getting accurate and relevant data to inform your decisions can be a confusing and difficult process if you don’t have any experience with market research. There are 27 billion gigabytes of different information out there!
This course was created to help you conduct research stress-free and create an accurate storyline of information for any business idea you come up with.
Starting from the right questions to ask, ending with creating a well-structured business plan you feel confident presenting to your investors, bank, or other stakeholders.
You will also receive over 10 ready-to-fill templates and cheatsheets for each piece of research you need to conduct in the initial stage of business development. We did everything to make sure you will take the most out of this course.
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Learning onjectives & the "WHY" of researchHere you will be told what do you need market research for. It will help you to light up your motivation and create an understanding of the format of final outcomes.
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Key definitions
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Types of market research
In this lecture Alina will tell you about 2 principal existing forms of market research. This is made in order to help you define you desired results clearly and distinctly.
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IntroductionCheck your knowledge and take the first quiz! Good luck!
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Intro
Get acquainted with this intro so as to understand market size, research trends, SWOT & Scorecard and revenue, cost & RoI.
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General approach
Here you will set the direction of your future market research usage, understand what do you need to validate your idea and see the general steps that you need to take to conduct the successful research.
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Market size
In this lecture Alina will explain to you what does the 'market size' mean and help you to understand the difference between main market size definitions: TAM, SAM and SOM.
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Research trends
Here Alina will show you in live format how to find the data you need. You will see the professional research example and whatch the sample-free market report analysis.
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SWOT & Scorecard
SWOT matrix and Scorecars are important parts of professional business plan. You will be provided with both theoretical and practical information of SWOT matrix and Scorecard, their possinilities, weaknesses and strengthens.
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Revenue, cost & RoI
This lecture will give you an explanation of such important numbers as revenue predictions and cost calculations to calculate investments. You will be shown formulas to calculate numbers specifically.
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Fundamentals of the approach
Check your knowledge and take the second quiz! Good luck!
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SAM calculation
Welcome to your practice test! Here you will be able to try to calculate SAM. Good luck!
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Intro
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What to analyse?
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Where to search for information?
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Competitor analysis tools overview: Crunchbase
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Competitor analysis tools overview: ZoomInfo
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Competitor analysis tools overview: G2 & Capterra
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Competitor analysis tools overview: Semrush & SimilarWeb
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Competitor analysis tools overview: Facebook Library & SpyFu
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Competitors mapping
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Practical assignment
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Competitor analysis
Check your knowledge and take the third quiz! Good luck!
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Target audience analysis intro
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Target audience primary analysis
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Primary analysis: sample size calculation
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Primary analysis: data collection options & tools
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Target audience primary analysis
Check your knowledge and take the fourth quiz! Good luck!
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Secondary analysis: The "Good Study" meaning
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Search formula
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Tools for analysis
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Target audience secondary analysis
Check your knowledge and take the fifth quiz! Good luck!
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Target audience analysis: conclusions
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Intro
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Differences Between Business Plan and Pitch Deck
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Business Plan structure & tips
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Pitch Deck structure & required examples
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Basics of visualization
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Pitch Deck example
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Practice using the templetes
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Summary structuring lecture
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Structuring the research for a business plan or pitch deck
Check your knowledge and take the last quiz! Good luck!
