How to Monetize Your Personal Brand

Jon Barnes, author of Creative Threads and Brand Thyself, has spent years mastering the art of personal branding, content creation, and digital entrepreneurship. From coaching and training to viral online content, Jon has built a career around turning creativity into revenue. Now, in How to Monetize Your Personal Brand, he’s sharing his proven formula to help you transform your credibility into cash.

This course is designed for creatives, entrepreneurs, coaches, consultants, and professionals who want to leverage their expertise, audience, and reputation into sustainable income streams. You’ll learn how to identify what people truly want from you, package your skills into sellable assets, and deploy your brand in ways that generate consistent revenue. Jon’s insights, strategies, and real-world examples will equip you with the tools to confidently build and scale your personal brand into a profitable business.

By the end of this course, you will:

• Understand the link between credibility and monetization
• Learn how to identify and create revenue-generating opportunities
• Develop a strategy to package your expertise into products or services
• Explore real-world deployment scenarios and launch methods
• Gain actionable techniques for marketing and selling your brand

Here’s the deal… If you have massive personal and professional goals but haven’t figured out how to turn your credibility into cash… this is the most important course you can take right now.

Many people want to make money from their personal brand. Some will even take steps to do it—but very few will actually succeed. Without a clear strategy, it’s too easy to get overwhelmed by the process.

Let’s be real here.

Yes, there’s a lot to figure out—what to sell, who to sell it to, and how to package it. And even after you’ve nailed the concept, executing the right strategy can feel like an endless game of trial and error.

In today’s crowded market, it can feel impossible to stand out—or even put into words what you have to offer and why it’s valuable. That’s why so many people pour weeks or months into building a personal brand, only to give up before they ever make a single dollar.

They burn out. They lose momentum. And they leave serious money on the table. But not you.

What You’ll Get in This Course

In this course, Jon Barnes—author of Creative Threads and Brand Thyself—shares his proven framework for turning personal brand credibility into real income. With Jon’s expert guidance, you’ll learn how to identify what people truly want from you, package your expertise into sellable assets, and deploy a monetization strategy that actually works.

You’ll get a firehose of training in 7 power-packed modules of video content, plus downloadable resources to accelerate your success. You’ll learn the start-to-finish process of personal brand monetization—not just marketing activities, but real strategies for making money in a way that fits who you are and where you want to go.

This isn’t about TikTok trends or becoming an influencer. This is for professionals, entrepreneurs, and creatives who are serious about building sustainable income from their personal brand.

The 7 Modules:

• Introduction – The mindset shift from personal brand to profitable brand
• Trading Credibility for Cash – How to leverage reputation into revenue
• What Do People Really Want From You? – Uncovering your most valuable offerings
• Converting Credibility into Sellable Assets – Turning knowledge into products and services
• Deployment Scenarios – Real-world strategies to launch your monetization plan
• Show and Tell – Visibility, storytelling, and showcasing your expertise
• Closing – Your roadmap for long-term brand-based income

Why This Course Matters

Making money from your personal brand isn’t reserved for influencers and bestselling authors. You don’t need millions of followers or a flashy online presence.

You just need the right framework.

Jon’s process has worked for countless professionals, and now, you can just copy his blueprint—step by step. No guesswork. No fluff. Just a clear, repeatable system for turning your expertise into real income.

The Good News…

EVERYONE has the potential to monetize their brand.
And with the right process, ANYONE can!

If you’ve tried before and failed, chances are you were focused on the wrong things. It’s not about churning out content or spending endless hours on marketing activities.

It’s about YOU—your credibility, your expertise, and your ability to package and sell your value in a way that works.

That’s exactly what this course will teach you.

If you’re ready to stop leaving money on the table and start turning your brand into a business, let’s get started.