Growth Marketing: win, onboard, and retain more customers
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Learn grow marketing from a tech CEO and startup coach who’s launched multi-million-dollar products
Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn’t have to be this way. There is a simple data-driven process that you can follow. Instead of guessing, you’ll be able to generate results more consistently.
Mastering those skills has the potential to radically change the course of your career or business.
This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to be able to start running growth experiments that bring new customers, improve their experience, and increase retention.
Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.
By the end of this comprehensive video course, you’ll be able to:
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Identify growth opportunities using Pirate Metrics
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Manage the growth hacking process with a team
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Analyze and identify opportunities to optimize your marketing funnels
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Ideate and prioritize growth ideas using the ICE model
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Set hypotheses and measure experiment results
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Design and run statistically significant experiments with Google Optimize
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Select three simple tech stack options that you can set up right away
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Build a solid plan to win and keep more customers with a variety of growth strategies
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Develop growth mindset that doesn’t involve tricking people into buying your product.
This is not Netflix. You’ll learn by doing.
This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.
This course is comprehensive and easy to follow: it has everything you need to get started right away.
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Step-by-step growth hacking methodology
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Action-focused assignment
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14 how-to guides to set up specific tools
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5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)
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25 tactics to grow your audience and win new customers
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Real-life case studies
Applying what you’ll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.
Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.
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2The benefits of Growth MarketingVideo lesson
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3What is Growth MarketingVideo lesson
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4Growth Marketing Intro QuizQuiz
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5The problem with funnels and what to do about itVideo lesson
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6Growth MindsetVideo lesson
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7Growth MindsetQuiz
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8Growth Experiment Case StudyVideo lesson
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9Course ResourcesText lesson
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16Understand the Growth Marketing processVideo lesson
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17Analyze: Where will growth come from?Video lesson
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18Ideate: Coming up with ideasVideo lesson
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19Prioritize: Pick the most promising ideasVideo lesson
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20Test your ideasVideo lesson
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21Growth marketing processQuiz
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22Set Up an Experiment BoardVideo lesson
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26Three Keys to Traction and Growth AccelerationText lesson
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27Winning the right customersVideo lesson
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28Disqualify potentially bad customersText lesson
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29AcquisitionVideo lesson
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30Identify your Growth ChannelsText lesson
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31ActivationVideo lesson
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32RevenueVideo lesson
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33RetentionVideo lesson
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34Growth StrategiesQuiz
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3525 Overlooked Tactics to Grow Your Audience and Customer BaseText lesson

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