4.53 out of 5
4.53
54 reviews on Udemy

Grow your sales with Conversion Rate Optimization (CRO)

Get started with CRO and launch effective campaigns to reach new customers and grow your business online.
Instructor:
Anton Voroniuk
23,443 students enrolled
English [Auto]
Define what conversion rate optimization is and why it is important for the success of your business
How to get a lot more sales or leads from your website without more traffic
Analyze websites and find things that make people leave.
Set up, track, and analyze effective A/B tests to achieve continuous optimization

Do you want to start your first conversion optimization campaign? Are you interested in increasing your online sales but afraid of going over budget? Do you want to reach new customers and increase sales?

This is an in-depth course to get started with CRO.

In this CRO training, we will walk through all the steps of launching an effective rate optimization.

In this practical class, you will get a complete understanding of how to efficiently work with CRO tactics and create successful campaigns to get loyal customers, increase traffic, and grow your business online.

Conversion Rate Optimization, or CRO, strives to reduce the number of consumers you lose at each step of the sales process while increasing the number of conversions you get from your website visitors.

It can also assist businesses in the event that users are unable to convert due to technical difficulties by utilizing conversion rate optimization tools. In order to get the best results, they can be used alone or together.

The main advantage of conversion rate optimization is that you can offer more customers with the same quantity of traffic. This affects most companies. You probably have a monthly marketing budget to maintain your visitor traffic. It might be in paid marketing, content marketing, or social media. Conversion optimization will provide you with more customers for the same amount of money spent on traffic. As a consequence, your business will improve.

This course will teach you:

  • How CRO works, its pros, and cons

  • What goals and objectives does CRO achieve

  • How to launch and optimize successful conversion rates

  • Increasing targeted traffic to the website and landing page

  • Setting up the campaign budget, bidding strategy, ad rotation, and targeting

  • How to write an ad and ad extensions

  • How to conduct keyword research and group keywords

  • How to determine a budget based on your keyword research

  • Working with the most effective CRO tools

  • How to use Google Analytic, Plerdy’s tools to understand your search demand

Why should you choose this Conversion Optimization Rate course?

  1. You will learn how to work with CRO tools from top internet marketing professionals.

  1. We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.

  1. Our credentials include Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and more.

  1. More than 1,500 successful marketing strategies and marketing campaigns have been launched by us.

  1. Over 355,000 digital marketing specialists are enrolled in our online courses.

  1. This course is suitable for both beginners and experts.

  1. The course comes with detailed visuals and in-depth videos.

  1. You will get a certificate from Udemy upon completion of the course.

What else do you get in this course?

  • Lifetime access to the course and its updates

  • Structured lessons with practical exercises

  • Course presentation

  • Valuable checklists and templates

  • Weekly educational and promotional announcements

  • A free copy of the book “Cutting-Edge Digital Marketing.” In this book, the following topics are covered in-depth: Internet promotion strategies, competitive analysis, web analytics, how to draw a portrait of your target audience, how to make a content plan, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.

  • A certificate from Udemy upon completion of the course.
    Enroll now!

    There isn’t time to waste!

    You have nothing to lose and everything to gain. This CRO course comes with a 30-day money-back guarantee!

    Want to start now?

    Click the “Buy now” button to get started with the “Grow your sales with Conversion Optimization Rate” course and launch effective campaigns to increase traffic, leads, and sales and grow your business online.

What CRO is and why you need it.

1
The essential meaning of CRO.

In this lesson we are going to:

  • find out what conversion is 

  • understand the purpose of CRO

  • look at the most effective steps to increase conversion rates

2
How to study on Udemy effectively

How to study on Udemy effectively.

3
The purpose of conversion optimization.

During this session we will:

  • look at the most important reasons to implement CRO into your business

  • discover how CRO can change the effectiveness of the website

4
Benefits of CRO calculation

In this lesson, we'll speak about the key reasons why it's important to improve CRO.

CRO tools.

1
The most effective CRO tools.

In this lesson we will :

  • talk about effective CRO tools

  • look how to use Google analytics and Plerdy for conversion optimization

2
How to set up your Google Analytics Account
3
Conversion Analytics. Google Analytics basic functions
4
Increasing conversion rates with Plerdy.

In this practical lesson, we'll go over all of the Plerdy tools that can help you optimize conversion rates.

5
Increasing conversions with better CRO funnel.

This lesson will help you understand why it is important to focus on CRO funnels. We will discuss the different types and levels of CRO funnels, as well as effective tactics and tools for making it work for your business.

The cycle of CRO and its strategies.

1
The elements of the CRO process.

During this lesson, we will go over each step of conversion optimization and how to make them simple and achievable.

2
Essential parts of CRO.

This lesson demonstrates different methods and practices for improving and analyzing CRO. Also, you will learn how to adjust A/B testing in practice.

3
Best CRO strategies.
4
The importance of site usability for conversions.

In this session, we will discuss the significance of user experience design as well as the reasons why it is necessary for conversion optimization. We will look at the Google Analytics Behavior Reports in practice.

Metrics for Analyzing Conversion Rates

1
Metrics to measure CRO.
2
Ways to measure CRO.

In this lesson, we will talk about the best ways to check the effectiveness of your CRO.

3
How to calculate CRO

This lesson demonstrates different methods and practices for improving and analyzing CRO.


Summary

1
The biggest CRO mistakes

In this lesson, we'll look at the most common mistake people make when trying to change CRO.

2
How to Leave a Review for the Course.
3
How to Get Your Certificate for this Course.
4
Finish
5
Bonus
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

2 hours on-demand video
1 article
Full lifetime access
Access on mobile and TV
Certificate of Completion

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