Grow Your Business & Maximise Your Profits
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A Practical Action Plan To Revolutionise Your Bottom Line
The Business World Now
Are you maximising your profitability? Are you really? Have you systematically explored all the options you and your business can take to make that happen?
Our experience shows that many people don’t actually know how business works. It’s not their fault – nobody teaches them! In truly profit-focused businesses, people know the impact they have on profitability, both positively and negatively and take action as a result. They ensure that all their people have a real profit focus – they understand the impact that they have on the bottom line and are actively engaged in improving profits and maximising financial returns!
About The Course
This practical and action-oriented course will help you create a real commercial focus, both for yourself and your team. It’s not about being able to recite the cash flow backwards or have an MBA in global economics, but it’s about finding ways to create a real commercial focus and what you can do in your business to impact on the bottom line (positively of course!).
Business competitiveness expert Andy Hanselman will help you explore the common barriers to creating a real profit focus and identify ways that you can overcome them. You will also explore the options and possibilities for your business to maximise profitability and seriously maximise financial returns and resources.
By applying a proactive approach, which we call the Routes To Profitability, you will develop your own Profit Improvement Plan. No ‘creative accounting’, or a lesson in finance – in fact, there’s very little to do with accounting. It’s about proven processes to get everyone in your team profit-focused, improve the efficiency and effectiveness of what they do and maximise profits.
The result will be a planned approach to maximising profitability for your business (or your part of your business) to help you achieve and, hopefully, exceed, your financial targets and maximise financial returns.
Who Is The Course For?
This course is for anyone looking to seriously improve the profitability of their business. You may be a business owner wanting to maximise your financial returns, a departmental manager or team leader responsible for managing a budget, or someone who deals with the day-to-day and wants to improve their commercial knowledge and skills, as well as understanding the impact they have on the financial aspects of their business.
The principles of ‘Maximising Profitability’ apply across all levels and all types of business – we’ve worked with people from a huge range of sectors and one of the things they consistently tell us is how relevant it all is to them, their business, and vitally, their finances! No financial or accounting expertise is needed to maximise this course!
What Will I Learn?
During this course, you’ll learn:
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The common reasons why businesses fail to maximise their profitability
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Ways you can overcome these barriers in your business or team
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How winning profit-focused businesses have and do
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How you measure up and the steps you need to take
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Practical tools to get everyone in your team profit focused
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About ‘The Routes To Profitability’ model – the different options businesses have to improve the bottom line and how you can use it yourself
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Proven, practical strategies and tactics to improve your profitability by systematically exploring the different ‘routes’ of:
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Reducing your costs
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Increasing your prices
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Improving efficiencies
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Selling more to existing customers
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Creating more customers
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Real examples of businesses who have made this stuff work and how you can too
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How to create your own ‘Route To Profitability’
By the end of this course, you will know how to:
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Create a real profit focus in your business or team
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Get everyone on board to improve your bottom line
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Evaluate all the practical options to improve your profitability
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Use the ‘Routes To Profitability’ model to make a real impact
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Develop a clear plan of attack to make it all happen
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1
Grow Your Business & Maximise Your Profits: An IntroductionA warm introduction from Andy, who explains what the Grow Your Business and Maximise Your Profits course is all about. He highlights the challenges facing businesses today when it comes to Profit Improvement. He focuses on ‘Getting the Basics Right’, before later lectures that cover ‘Creating a Profit Focus in Your Business’, ‘The Five Routes to Profitability’ and finally a practical way for you to ‘Develop Your Own Route.’
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2
Maximising Your Profitability: Some Do's & Don'ts
Continuing in ‘Getting the Basics Right’ Andy introduces here the principles of managing a balance between maximising your financial returns, keeping your customers happy and ensuring your people are committed, motivated and effective. He highlights what this looks like and what it means for your business - and for you!
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3
The 10 Common Barriers Maximising Profitability
This lecture highlights 10 Common Barriers businesses face when Maximising Profitability. Andy helps you understand how you measure up and what you can do to address some of these issues in your business. Download The Barriers To Profitability Assessment Toolkit.
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4
What Successful Profit-Focused Businesses Have & Do
Andy highlights in this final lecture about ‘Getting the Basics Right’ what it is that profit-focused businesses have and do and he then helps you identify how you measure up! This lecture shares with you the 7 Key Ingredients Of Maximising Profitability, allows you to see how you measure up and importantly what you can do about it! Download the Create A 3D Profit Focus Assessment Toolkit.
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5
Why Doesn't It Happen?
Andy now moves onto the second section of the programme, Creating a Profit Focus and this lecture highlights the common reasons businesses don't get their people profit-focused. He then outlines ways that you can do it and the tangible benefits of doing so.
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6
Practical Ideas To Make It Happen
This lecture includes practical steps you can take to get everyone in your team 'on board' and profit-focused. It gives you a chance to identify the common mistakes businesses make and understand how you measure up, then what you need to do about it! Download the Questions Of Finance Toolkit and The Price Is Right Toolkit supporting documents.
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7
Developing Your Action Plan
Now it's time to identify the steps you are going to take to create a real profit focus in your business/team. Download the Get Your People Profit Focused Action Plan supporting document.
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8
What Are Your Options?
This lecture introduces the third section, where Andy gives an overview of 'The Five Routes To Profitability' model and the benefits of using it. Download the supporting document, Your Routes To Profitability Toolkit.
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9
How To Use The Model
Andy takes you through a step by step guide on how to use the 'Routes To Profitability' Download the Your Routes To Profitability Toolkit supporting document.
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10
Review Overheads & Costs
This lecture helps you start to explore how you can reduce your costs by reviewing your overheads and direct costs - not cutting them for cutting's sake, but ensuring that you are getting the best value.
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11
Getting Your Suppliers To Add Value
Andy continues to share ways that you can reduce your costs by being proactive in the way you work with and maximise your relationships with suppliers.
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12
Discount Discounts
This lecture highlights the problems of discounting, the negative impact it has on your business and how to avoid doing it. Andy also highlights the opportunities for your business by not discounting and the power of getting everyone to realise and be able to deal with this. Download the Discount Discounting Poster supporting document.
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13
Some Pricing Options
This lecture explores the different pricing strategies available to you, with real examples of how other businesses make it work. Andy helps you to identify the steps you need to take a proactive approach and make your pricing work for you.
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14
Increase Your ‘Value Added Per Hour’
Many businesses run inefficiently and this lecture helps you identify the common areas where it could be happening in your business and how you can reduce and eliminate it. Download the Front Line Fix Toolkit supporting document.
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15
Reduce The Cost Of Waste
Andy builds on the previous lecture by introducing the Cost Of Waste exercise - a great way to spot and reduce wasted time, effort and resources. Download the Reduce the Cost Of Waste Toolkit supporting document.
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16
Increase The Value Of Purchases
Increasing sales with your existing customers is usually a much more cost-effective exercise than creating new ones. In this lecture, Andy helps you to identify the common barriers to selling more and shares how you can overcome them in your business. He also provides proven processes to 'sell up' and 'sell on' extra products and services, without coming across as pushy or aggressive.
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17
Increase The Frequency Of Purchases
Andy follows on from the previous lecture with some tools and tactics to get your existing customers to spend more often with you - it's about taking a proactive approach!
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18
Develop Existing Markets
How can you create more customers in your existing markets? This lecture helps you to take a proactive approach to identify and target the right customers for you and your business.
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19
Develop New Markets
Following on from the previous lecture Andy now helps you to ‘get to grips' with researching and developing new markets if it's the right option for you and your business.
