Google Analytics, GA4, GTM. How to improve your marketing?
Description
Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.
What will you learn in this course?
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After completing this course, you will learn how to work with and get the most out of your web analytics data.
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Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
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Learn how to use analytical marketing data to increase your business’s profits.
What do we offer in our course?
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Structured lessons with practical exercises
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A web analytics checklist
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A free copy of my book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In my book, I cover the following topics in depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
Why should you choose this course?
Why should you choose us over other online web analytics courses?
You will have the opportunity to learn about Google Analytics from the top internet marketing professionals.
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We are industry experts! WebPromoExperts has over 12 years of experience in internet marketing. Our agency is a Google Premier Partner and a Facebook Marketing Partner.
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I have personally obtained a vast number of digital marketing qualifications and certifications such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads 360 Certified, and others.
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During our career, we have launched over 1,500 successful marketing strategies and marketing campaigns.
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More than 355,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.
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Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
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Upon completion of the course, you will receive a Google Analytics certification from Udemy.
What else do you get?
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Lifetime access to the course and its updates
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A certificate from Udemy upon completion of the course
Should you be worried?
Sign up now! Every second you wait can cost you leads and applications!
This course comes with a 30-day money-back guarantee!
Want to start learning about Google Analytics? Click the “take this course” button to begin developing your project today!
What do we count? Performance indicators
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1
IntroductionCourse overview
The three levels of analytics
Conversion and transactional analytics
Analytical tool capabilities
Screencast about reports, reach, and transactional metrics within Google analytics
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2
How to study on Udemy effectively?
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3
Web analytics checklist
Web analytics checklist
What needs to be implemented? Indicators and tools
Metrics
URL Builder
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4
How to use the Miro Board Checklists
How to set up Google Analytics and Google Tag Manager
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5
Key Performance Indicators (KPI). Attraction and Interactivity
Key performance indicators (KPI)
Primary and secondary metrics (KPI)
Coverage metrics:
1. Attraction: impressions, clicks, click-through rates
2. Interactivity: rejection rate, user time on the site, viewing depth, new visits
Hands-on lesson: familiarizing yourself with the
metrics in Google Analytics
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6
Key Performance Indicators (KPI). Conversion metrics
Key performance indicators (KPI)
Primary and secondary metrics (KPIs)
Conversion metrics:
1. Conversions (micro and macro conversions)
2. Associated conversions
3. Transactions
4. ROI
5. LTV
Screencast: Working with a checklist. Learn about: Goals, Conversions (macro and micro).
Tracking conversion metrics in Google Analytics
How to set up analytics for E-Commerce. Metrics
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7
Web analytic systems and Google Analytics Tools
Web analytic systems and Google Analytics Tools
Differences between Google Analytics and Google Analytics 4
Screencast: How to create an account in Google Analytics
Installation of the Google Analytics tracking code.
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8
Google Tag Manager
Google Tag Manager
How to install a GTM tracking code
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9
How to Create Tag Links?
How do I tag links?
Screencast: tagging of links:
URL Builder
Bit.ly
QR code generator
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10
How to link accounts?
Screencast on how to link Google Ads and Google Analytics accounts
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11
How to link Google Ads and GA4 accounts?
Practical lesson on how to link Google Ads and GA 4 accounts.
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12
How to set up goals and events
Goals types
Screencast on setting up goals and events
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13
How to set up simple events in Universal Analytics using GTM
Practical lecture on how to set up simple events in Universal Analytics using GTM.
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14
Site search
Site search
Screencast on site search
How to set up automatic custom reports and notifications
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15
eCommerce module
What is an eCommerce Module?
Screencast: Electronic commerce module
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16
Call tracking
How to track calls and find out the effectiveness of advertising channels?
Call tracking systems - static and dynamic call tracking.
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17
How to optimize conversions with OptiMonk
What can make a client stay and finalize the conversion process
What helps treat and communicate with visitors like they’re real people
How to increase conversion rate with just a few clicks
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18
Understanding sequences
The sequence of customer decision-making
Assisted conversions
Attribution models
Screencast on Google Analytics
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19
Setting up analytics
Importing Ads cost data.
Screencast on how to import ad cost data. Working with OWOX BI.
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20
Calculated metrics
How to set up calculated metrics?
Screencast on how to set up calculated indicators.
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21
User Behavior Analysis
Learn how to analyze user behavior with Google Analytics
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22
Plerdy, a CRO and SEO tool. How to analyze customer behavior on your website
A practical lesson on how to analyze customer behavior on your website with Plerdy, a CRO and SEO tool.
Google Analytics 4
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23
How to set up automatic custom reports
What are custom reports?
Screencast on setting up automatic custom reports
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24
Performance analysis and custom notifications
How to Analyze Performance:
FB Ads,
Google Ads,
and SEO
Screencast on setting up automatic custom alerts
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25
How to create custom segments?
Screencast on how to set up custom segments
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26
How to Set Up Filters
Filters and Views
Screencast on how to set up filters
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27
CRM system and transactional analytics
What CRM is and how it helps you?
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28
Final checklist for analytics setup
Overview of materials
Working with a checklist to set up analytics
CRO tools
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29
An Overview of Google Analytics 4
Learn the difference between Google Analytics Universal and Google Analytics 4. Learn how to navigate the new GA 4 interface.
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30
How to remove your internal IP data from GA4 reports
Practical lecture on how to remove your internal IP data from GA4 reports.
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31
How to set up simple events in GA4 using GTM
Practical lecture on how to set up simple events in GA4 using GTM
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32
Advanced Analysis with GA 4 Exploration
Learn how to work with a GA 4 report builder to explore the data and find the insights
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33
How to Analyze your Target Audience in GA 4
Learn how to analyze your Target Audience in GA 4
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34
Default Events and Conversions in GA 4
Learn about default events and conversions in GA 4.
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35
Comparisons or How to Set up Customer Segments in GA 4
Learn how to compare different customer segments in GA 4.
BONUS
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36
The most effective CRO tools
In this lesson we will :
talk about effective CRO tools
look how to use Google analytics and Plerdy for conversion optimization
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37
Increasing conversions with better CRO funnel
This lesson will help you understand why it is important to focus on CRO funnels. We will discuss the different types and levels of CRO funnels, as well as effective tactics and tools for making it work for your business.
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38
The elements of the CRO process
During this lesson, we will go over each step of conversion optimization and how to make them simple and achievable.
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39
Essential parts of CRO
This lesson demonstrates different methods and practices for improving and analyzing CRO. Also, you will learn how to adjust A/B testing in practice.
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40
Best CRO strategies
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41
The importance of site usability for conversions
In this session we will discuss the significance of user experience design as well as the reasons why it is necessary for conversion optimization. We will look at the Google Analytics Behavior Reports in practice.
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42
Metrics to measure CRO
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43
Ways to measure CRO
In this lesson, we will talk about the best ways to check the effectiveness of your CRO.
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44
How to calculate CRO
This lesson demonstrates different methods and practices for improving and analyzing CRO.
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45
The biggest CRO mistakes
In this lesson, we'll look at the most common mistake people make when trying to change CRO.
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46
Summary
Conclusion
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47
How to Get Your Certificate?
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48
How to leave a review for this Course?
