Google Ads Mastery course 2023

This is the 1st video of the step-by-step series - Google Ads professional course. In this video we will discuss about the course and introduction to Google Ads. Make sure you watch the whole playlist of this course to learn Google Ads completely

This is the 2nd Video of this course. In this video we will go through how to create a Google Ads account and Google Ads Manager account. We will also discuss about the benefits of Google Ads manager account.

This is the 3rd video of the series Google Ads professional course. In this video we will discuss and get familiar with the account and campaign hierarchy in Google Ads. The same hierarchy is followed across Search, DIsplay, Video and all other types of campaign.

This is the 4rd video of the series Google Ads professional course. In this video we will start working on our first search campaign

This is the 5th video of the Google Ads Professional course and we will discuss about the targeting and audience section setup for our Search campaign.

This is the 6th video of the Google Ads Professional course and we will discuss about the basic terminologies and Bidding strategy available in Google Ads There is multiple options in Google Ads for bidding strategies. Broadly we have Manual CPC and Automatic bidding strategies like Impressions share, Maximize clicks, Maximize conversions, Target CPA, Target ROAS, Maximize Conversion value. Each of these strategies are beneficial for each type of campaign and advertiser

This is the 7th video of the series and the link discusses everything about Ad Extensions in Google Ads

This is the 8th video of the series and the link discusses about Ad Rank and Quality score in Google Ads

Quality Score is a diagnostic tool meant to give you a sense of how well your ad quality compares to other advertisers. This score is measured on a scale from 1—10 and available at the keyword level. A higher Quality Score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers. You can use the Quality Score diagnostic tool to identify where it might be beneficial to improve your ads, landing pages, or keyword selection. How it’s calculated Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user's search. Landing page experience: How relevant and useful your landing page is to people who click your ad. Each component is evaluated with a status of “Above average,” “Average,” or “Below average.” This evaluation is based on a comparison with other advertisers whose ads showed for the exact same keyword, over the last 90 days. If one of these components has a status of “Average” or “Below average,” this may indicate an opportunity to make improvements. Learn more about using Quality Score to improve your ad performance Keep in mind Quality Score is based on historical impressions for exact searches of your keyword, therefore changing keyword match types will not impact Quality Score. If you see “—” in the Quality Score column, it means there aren't enough searches that exactly match your keywords to determine a keyword’s Quality Score. There are factors related to your ad quality that might not be captured by Quality Score. These factors include, but are not limited to: Devices used in search Location of user Time of day Ad extensions More about Quality Score: https://support.google.com/google-ads/answer/6167118?hl=en

This is the 9th video of the series to explain the use of Ad Groups in Google Ads. We will also discuss why do we create multiple Ad Groups in a campaign

How ad groups work An ad group contains one or more ads that share similar targets. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Group ad groups by similar themes Many advertisers find it helpful to base their ad groups on the sections or categories that appear on their website. For example, let's say you sell desserts, beverages, and snacks on your website. More about Ad Groups: https://support.google.com/google-ads/answer/2375404?hl=en Manage ad groups for existing campaigns: https://support.google.com/google-ads/answer/2375452

In this video, we will use Google Keyword planner to discover new keywords for our Ad groups. Google keyword planner is the best tool in my opinion to research keywords for Search campaigns We will also learn about different match types of keywords and the best practices to use them. Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction. So, you could use broad match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches. There are 3 types of keyword match types in Google Ads: 1. Broad Match - This is when we don't add anything to our keywords and this will trigger our ads for loosely related search terms by users 2. Phrase Match - This is when we add double quotes in the beginning and end of our keywords 3. Exact Match - This is when we add keywords inside square brackets Ads may show on searches that have the same meaning or same intent as the keyword. Of the 3 keyword matching options, exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match

In this video, we will discuss about: 1. How to create Search Ads 2. How to research and write Ad copies 3. Tools that can be used to generate screenshots and Previews

In this video, we will discuss about: 1. Negative Keywords 2. Search Terms

0:00 Introduction

0:30 Google UAC campaigns

7:12 Types of App Campaigns in Google Ads

12:23 Conversion setup for App campaigns

21:40 Setup ACi campaign

33:15 Setup Audience for App campaigns

39:40 Setup ACe campaign

47:38 App campaign placements

Links:

About App campaigns: https://support.google.com/google-ads/answer/6247380?hl=en Audience

Setup: https://support.google.com/google-ads/answer/9260893

App Ads formats: https://support.google.com/google-ads/answer/6357635

ACi Campaigns: https://support.google.com/google-ads/answer/12575501?hl=en&ref_topic=10011588

Pre Registration campaigns: https://support.google.com/google-ads/answer/9441344

ACe campaigns: https://support.google.com/google-ads/answer/9234102

Firebase: https://medium.com/firebase-developers/what-is-firebase-the-complete-story-abridged-bcc730c5f2c0

MMPs: https://geekflare.com/mobile-measurement-partner/