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502 reviews

Google Ads 2024: How to Drive Sales With PPC!

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business
Anton Voroniuk
72,540 Students enrolled
  • Description
  • Curriculum
  • FAQ
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Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.


  1. What Google Ads specialist does and what the vacancies include

  2. How to create your perfect resume

  3. How Google Ads works, as well as its pros and cons

  4. Types of Google Ads

  5. How to set marketing goals and determine KPIs

  6. What marketing funnel is and why it’s important

  7. How to create a Google Ads account and contact Google Ads Support

  8. How to launch and optimize successful Google Ads campaigns

  9. Creating Google Ads bidding strategies

  10. How to create compelling search ads

  11. Recommendations on how to create eye-catching visuals for ads

  12. How to conduct keyword research and find group keywords

  13. Working with the Ad Assets

  14. Setting up Google Analytics account and goals

  15. How to list your macro and micro conversions

  16. Installing tracking codes for Google Tag Manager and Google Analytics

  17. How to launch a remarketing ad campaign to convert, upsell, and retain customers

  18. How to perform conversion tracking to get the most out of your advertising budget

  19. How to use ChatGPT to boost your PPC efforts

  20. Tips on how to write resume and behave during job interview


  • We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.

  • I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).

  • Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.

  • We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.

  • Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.


  • Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.

  • Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.

  • Lifetime access to the course and any future updates.

  • Students’ Support: If you have questions, I will always be willing to answer them.

  • Complete the course and receive an Udemy certificate.


This course comes with a 30-day money-back guarantee.

Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Sign up now!

Monitoring your Ads Performance. Google Analytics. Reporting.
Tips on how to Use ChatGPT for PPC
Get Your Dream PPC Job
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course details
Video 6 hours
Lectures 1
Certificate of Completion
Full lifetime access
Access on mobile and TV

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