Do you want to start your first Google Ads campaign? Are you interested in increasing your online sales but afraid of going over budget? Do you want to drive traffic to your websites, reach new customers and increase sales?
This is an in-depth course to get started with Google Ads.
In this Google Ads training, we will walk through all the steps of launching a search ads campaign.
In this PPC class, you will get a complete understanding of how to efficiently work with Google Ads and create successful campaigns to get loyal customers, increase traffic and grow your business online.
Paid traffic is a digital marketing tool that allows you to quickly evaluate the effectiveness of all your hypotheses about whether a product will be sold successfully and whether you understand your target audience.
Benefits of PPC advertising:
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PPC advertising is one of the most reliable tools for attracting an audience on the internet.
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It is suitable for any business of any size.
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Helps with increasing sales, traffic, leads, branding, recognition, and recontact.
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Provide insight into a potential customer’s mind at every stage of the decision funnel
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Paid traffic is available on most advertising platforms.
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Speed. You can start and stop PPC advertising quickly.
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Allows you to calculate the effectiveness. You can estimate the return on how much money you have invested, and you can also track how many calls, requests, and customer inquiries you have received.
This PPC course will teach you:
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How Google Ads works, its pros, and cons
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What goals and objectives Google Ads performs
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How the Google Ads interface and account structure looks like
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How to create a Google Ads account and contact Google Ads Support
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How to launch and optimize successful Google Ads Campaigns
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Increasing targeted traffic to the website and landing page
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Creating Google Ads Bidding Strategies
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Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
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How to write an ad and ad extensions
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How to conduct keywords research and group keywords
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How to determine a budget based on your keyword research
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Working with Google Ads Editor
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How to use Google Trends to understand your search demand seasonality
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Setting up Google Analytics account and goals
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How to list your macro and micro conversions
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Installing Google Tag Manager, and Google Analytics tracking code
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How to launch remarketing ads campaign to convert, up-sell, and retain customers
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Monitoring your Ads Performance
Why should you choose this Google Ads course?
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You will learn how to work with Google Ads from top internet marketing professionals.
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We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.
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My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others.
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More than 1,500 successful marketing strategies and marketing campaigns are launched by us.
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Over 355,000 digital marketing specialists enrolled in our online courses.
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This course is suitable for both beginners and experts.
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The course comes with detailed visuals and in-depth videos.
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You will get a Google Ads certification from Udemy upon completion of the course.
What else do you get in this course?
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Lifetime access to the course and its updates
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Structured lessons with practical exercises
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Course presentation
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Valuable checklists and templates
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Weekly educational and promotional announcements
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A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales”. In this book, the following topics are covered in-depth: Internet promotion strategy, competitive analysis, web analytics, how to draw a portrait of your target audience, content plan formation, SEO, PPC advertising, promotion for social networks, email marketing, and case studies.
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A certificate from Udemy upon completion of the course
Enroll now!
There’s no time to lose! Every minute you are losing countless leads and sales!
You have nothing to lose and everything to gain. This Google Ads course comes with a 30-day money-back guarantee!
Want to start now?
Click the “Buy now” button to get started with Google Ads and launch effective campaigns to increase traffic, leads, sales and grow your business online!
Launch Google Ads. Keywords Research
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1Intro. Advantages of Google Ads
Explore what advantages Google Ads has, and how Google Ads can help your business.
Learn how to work with Google Ads Course Checklist to launch and optimize successful Google Ads Campaigns.
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2How to use the Miro Board Checklists
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3How to Study on Udemy Effectively?
Get tips on how to make your learning process more effective.
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4How does Google Ads work? The main bidding rules.
Learn how the Google Ads bidding system works.
Google Display Network
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5Start your first Google Ads Campaign.
Learn how to set up and launch your advertising campaign.
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6How to contact Google Ads Support
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
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7How to create your first search ad campaign
Get a step-by-step guide on how to create your first search ad campaign.
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8Keywords Research in Google Ads. Google Keyword Planner.
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword search and how to add negative keywords.
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9How to use Google Trends to understand your search demand seasonality?
Learn how to check search-demand changes over time.
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10How to do efficient keyword research with non-Google tools. Semrush.
Discover how to search keywords efficiently. SEMRush overview.
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11How to group keywords?
Learn how to divide your keywords into groups, check your negative keywords lists and match them with different ad groups and campaigns to create the most relevant ads you can.
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12How to create your first ad?
Get a step-by-step guide on how to get started with the advertisements.
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13Ad Extensions.
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
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14Google Ads Bidding Strategies.
Determine which strategy is the best for you.
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15How to work with Google Ads Editor?
Learn how to start working with Google Ads Editor, a valuable tool for a PPC specialist.
Monitoring your Ads Performance. Google Analytics.
Optimization.
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17Reports available in Google Ads.
Take an in-depth look at Google Ads reports.
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18Why is your landing page not performing in Google Ads?
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
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19How to set up your Google Analytics Account and goals?
Explore the difference between Universal Analytics and Google Analytics 4, and how to create a Google Analytics account.
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20Google Tag Manager.
Get a step-by-step guide on how to set up Google Tag Manager to install simple codes without programmers.
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21How to link accounts?
Learn how to link your Google Ads and Google Analytics accounts.
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22Conversion Analytics. Google Analytics basic functions.
Determine how to evaluate the effectiveness of your advertising investments.
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23Site search - micro-conversion.
Learn how to customize the site search, and how to set up a micro-conversion in site search.
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24E-Commerce module.
Look at the role an e-commerce module has in your business.
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25Call Tracking.
Explore how to track calls.