4.45 out of 5
4.45
28 reviews on Udemy

Genuine Copywriting: Effective Copywriting That Gets Results

Learn To Do Copywriting, Content Writing & Email Copywriting Without Being Pushy Or "Salesy"
Instructor:
Lahcen Bouya
4,277 students enrolled
English [Auto]
The step by step process for writing effective copy without manipulation, hype or being pushy
Sell more of your products, services & programs effectively through the use of authentic copywriting
Develop your own voice & style to attract the right clients, customers & students
Gain a deep understanding of what works in your particular industry by using intelligent market research
The copywriting template for selling any product, service, idea or connection
The 17 steps for copywriting a page
Split testing with Google Optimize to measure the effectiveness of your copywriting efforts (& do more of what works)
Improve the experience of your website visitors for higher engagement and better conversions
Using copywriting to write great content for your website, email & social media

When you ask an expert marketer: “What is the number 1 lucrative skill that a fellow marketer or entrepreneur can learn?

Their answer will without a doubt be: “Copywriting“.

In short, if you want to effectively sell your online products and services, then you need to learn how to write great copy.

A common issue people often complain about with regards to copywriting is that “Copywriting feels inauthentic for them!“.

A phrase I have often heard from coaches, marketers, content creators…etc

If you’ve been an avid student of the topic of copywriting, then you are probably familiar with all the tricks that are recommended by the experts, some of which include:

  • Use hype (exaggerate benefits to get prospects excited about your product/service)

  • False positioning (Position your product as the only one in the world that meets all of the prospect’s needs)

  • Agitate the pain (Get the prospect to feel the pain of their current situation and make the consequences of not buying your product/service unbearable)

These are just some examples of common copywriting practices that are being taught. The negative effects of following this kind of advice are many:

  • Make the prospect skeptical

  • Set the prospect up for disappointment (as a result of building unrealistic expectations)

  • Create and build up anxiety in the prospect

Most people write copy this way because it’s the only way they’ve ever known how to do it – and I admit, I’ve been guilty of writing copy this way too my first few years in business.

The good news is: There’s another way. And it’s both helpful to your clients, and enjoyable to you.

What is it called? Well, you may call it honest/genuine/authentic copywriting.

It’s the result of years of testing, trial and error & resentment of the conventional way of doing things.

Yes! You can do without all the manipulative sales techniques of mainstream copywriting and get good results.

It starts with learning the theory. Then, once you’ve become familiar with the copywriting process, you’ll then be able to put pen to paper. Everything you need from tools to templates and resources has been included.

This course takes all the confusion and guesswork out of writing copy for web pages, emails, & social media.

Whether you’re a novice copywriter or an experienced copywriter who is tired of the old, unethical way of copywriting through the use of hype and manipulation, this course has the answers to your questions.

GENUINE COPYWRITING -- MARKET RESEARCH (PART 1)

1
Overview
2
The Secret Is To Sell What People Want
3
Get Opinions From The Right People For Your Market Research
4
Market Research Questions
5
Market Research Methods
6
Study The Market
7
Study The Audience

GENUINE COPYWRITING -- MARKET RESEARCH (PART 2)

1
Why Do Market Research?
2
Posting Your Market Research Request On Linkedin
3
1 To 1 Audience Research
4
Polling
5
Poll 1: What Topic?
6
Poll 2: Why Does It Matter?
7
Poll 3: Titles
8
How To Use Facebook To Poll For Titles
9
Poll 4: Sales Page
10
Authenticity In Copywriting
11
Study Your Own Writing
12
Troubleshooting What Might Not Be Working
13
Copywriting Tips For Market Research Polls
14
Running A Facebook Ad To Poll Your Warm Audience
15
An Example Of A Google Form Market Research Poll

GENUINE COPYWRITING -- THE COPYWRITING TEMPLATE

1
Getting Back To Your Heart Before Copywriting
2
Who Can You Envision Writing For That Helps You Be Authentic?
3
The Copywriting Template (Part 1)
4
Exercice: Copywriting "Vision"
5
The Copywriting Template (Part 2)

GENUINE COPYWRITING -- COPYWRITING A PAGE

1
Passion vs Vision
2
Exercise: Write About "Problem"
3
Summary Of How To Copywrite A Page
4
On Overcoming Objections

GENUINE COPYWRITING -- IMPROVING VISITOR EXPERIENCE

1
Meet The Expectations Of The Visitor Quickly
2
Include Good Images On Your Website
3
Is Your Text Well-Formatted?
4
Being Mindful Of The Look & Feel Of Your Website

GENUINE COPYWRITING -- SPLIT TESTING

1
Why Do Split Testing?
2
What To Split Test
3
Split Testing Using Google Optimize (Part 1)
4
Split Testing Using Google Optimize (Part 2)
5
Google Optimize A/B Test: Making Changes Directly To Your Site
6
How Long Should Your Test Run For?
7
How To Stop A Split Test
8
How To Look At The Results Of Your Split Test

GENUINE COPYWRITING -- CONTENT COPYWRITING & EMAIL COPYWRITING

1
Principles Of Content Copywriting
2
Content Copywriting - How To Start Your Posts
3
Content Copywriting - How To End Your Posts
4
Email Newsletter Copywriting - Style 1: Minimalism
5
Email Newsletter Copywriting - Style 2: Personal Letter
6
Email Newsletter Copywriting - Style 3: Hybrid
7
Copywriting Sales Emails

BONUS SECTION

1
Instead Of Pain Points, Try Joy Points
2
Copywriting vs Content Writing
3
You've Made It!
You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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