Facebook Marketing organically
You will be definitely getting frustrated with how low your Facebook page post visibility is? Not getting the reach and engagement you think your content deserves? You will also Want to see more engagement from your fans but you are unsure where to start? These are common complaints from businesses that are trying to harness the power of Facebook, but finding it difficult to locate that elusive power.
You might know that Facebook does not show your post in the news feed to all those people who are connected with your page, but It show it to a very small percentage of it
Way back in 2012, organic reach on Facebook was at an all-time high of 16%, this was down to 6.5% in 2014, and since changes to Facebook’s algorithm this year, brands are seeing organic reach even more lower.
And at this point marketers start saying that Facebook organic reach is dead, which is wrong, Facebook organic reach is not dead but the marketers are going against the rules of Facebook that is why their organic reach is going lower and lower
Facebook says that The goal of News Feed is to deliver the right content to the right people at the right time so they don’t miss the stories that are important to them. And Facebook says that Ideally, we want News Feed to show all the posts that people want to see in the order they want to read them.
And for this purpose Facebook have designed an algorithm to filter posts for showing in the news feed of each individual because Facebook cares about each individual and their experience on Facebook. Every single person sees an aggregation of all the posts from personal connections like friends, people they are following, pages they have liked and groups they are a member of. On average each person can receive over 3000 pieces of news each daily. It is impossible for all these news stories to be seen in the news feed so Facebook news feed algorithm helps out by filtering.
Now if you follow the Facebook news feed algorithm rules so your post will rank higher in those 3 thousand pieces of news each daily and hence Facebook will show your post to your audience in their news feed
Facebook’s news feed algorithm filters posts based on many factors, and beside Facebook news feed algorithm there are some more important things that effect the visibility of your post in the news feed of your audience
So in this course we will discuss step by step that how the Facebook news feed algorithm works, and how to adjust to the algorithm, how to create post that get more organic reach and all the important things that effect the organic reach of your post on Facebook.
Organic Facebook Marketing trick
To increase your organic reach on Facebook you will need to get engagement on your page posts and you will get engagement then when your audience are interested in your business, and getting interested audience on your Facebook business page is only possible when your page is search engine optimized because a search engine optimized page appear in the search results when someone search for it, now if some one is searching for your business on Facebook and Facebook show them your page in the search results so that way you will get interested audience on your page, and interested audience on page mean more engagement and more engagement lead to more reach, so in the first section of this course you will learn how to make your Facebook business page fully search engine optimized, once your page is optimized you will see daily hundreds of organic likes on your page, and at the end of the day your Facebook marketing will be effective.
Setting and managing your Facebook Business Page
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1Introduction
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2Importance and Benifits of a well Search Engine Optimized Facebook Page
After completing this lecture you will learn why your business page need to be well search engine optimized, you will learn the importance of optimized page in getting you interested audience on your Facebook Business Page, and you will learn how it effect your Facebook Marketing.
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3Keyword and Google Adword Keyword Planner Tool
Learn how to use the Google Adword Keyword Planner tool to find the best and right keywords for Facebook business page.
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4Creating Optimized name for your Faceboook business page
A title of business page represent your business on facebook, beside this an optimized name of your page increase the SEO of your page, learn how to optimize the name of your page.
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5Optimizing the Meta Description of your Page
in Facebook Marketing the authenticity of a page play an important role, a well written description make your page authentic plus it increase the SEO score of your page
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6Optimizing the Long description of your page
optimizing the long description is very important in seo of a page.
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7Optimizing the URL of your Facebook Business Page
A well optimized URL increase the seo and beauty of your business page on facebook.
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8Learn Backlinking and its Importance to your page
back links works as back bone in the optimization of a Page.
Organic Facebook Marketing and Newsfeed Algorithm
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9Facebook Page with full Profile Info is more Authentic
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10How to add basic information to your Page
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11How can you add business hours to your Page
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12add a call-to-action button to your Page
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13Add apps and services to your page
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14create post in multiple languages
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15Feature other Pages on your Page
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16How can you ban or unban someone from your Page
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17How can you control what visitors can post on your Page
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18How can you delete your Page
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19How to change your Page name
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20How can you hide or delete a comment from a post on your Page
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21How to add an Impressum to your Page
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22How to add or remove another person's or Page's event from your Page
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23How to change your Page's category
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24How to change your page template
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25How to convert your personal account to a Facebook Page
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26How to create or edit an event for your Page
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27How to edit a post that you have shared from your Page
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28How to give someone permission to manage the ads on your Page
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29How to link your Instagram account to your Page
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30How to link your profile or Page to your Twitter account
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31How to manage roles for your Page
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32How to pin a post to the top of your Page timeline
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33How to publish, like or comment as your Page on another Page's post or Timeline
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34How to stop allowing others to tag or mention your Page
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35How to view your Page activity log
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36If multiple people manage Page then how to know who published what
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37see list of people who like your page
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38learn adding, editing or removing your Page's menu
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39Turn check-ins at your business Page on or off
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40Turn off similar Page suggestions on your Page
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41Turn messaging on or off for your Page
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42create a Messenger greeting for your Page
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43Create and manage labels for Page messages
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44Create and use saved replies in your Page messages
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45Get the very responsive to messages badge for your page
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46How are response rate and response time defined for your Page
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47learn setting your page messaging status to away
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48Turn Instant Replies on or off for messages to your Page
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49Available metrics on your page posts
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50Check insights for your Page videos
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51Check the insights about your Page likes and unlikes
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52See data about the people who like your Page
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53See how many people are viewing and responding to your Page's events
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54See number of clicks on your page call to action, website, phone or address
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55See the number of people who viewed your Page
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56What is the difference between impressions and reach
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57Where can you see your Page Insights
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58What is facebook Bluetooth Beacon and how it works
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59How to set up your Facebook Bluetooth beacon
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60Adding or editing a welcome note in bluetooth beacon