According to Hootsuite, 55% of the population uses social media actively, which equals 4,33 billion people. Nowadays Facebook is the biggest social media network that numbers more than 2 billion users. An average user spends 22 minutes on Facebook.
Thus the presence on Facebook is an integral part of the overall marketing plan of different businesses.
To help you build successful Facebook marketing we have created this Facebook Marketing course together with a renowned SMM expert and an instructor, Vlad Bogutskiy.
In this Facebook Marketing course you will learn how to:
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Create Facebook personal and business Pages;
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Set up and optimize a Facebook page for a brand or community;
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Create engaging content;
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Use the Facebook analytic tool and other social media analytics tools to monitor competitors advertising activities;
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Work with Facebook Business Manager;
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Activate Ads Manager;
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Create a Facebook or Instagram ad on mobile and in Ads Manager;
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Set up events with Facebook Pixel;
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Work with Audiences in Ads Manager;
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Make engaging creatives for effective advertising.
Why should you choose this course?
Why should you choose us over other online Facebook marketing courses?
You will have the opportunity to learn about Facebook Marketing from the top internet marketing professionals.
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We are industry experts! WebPromoExperts Academy and Skillsbooster Academy have over 12 years of experience in internet marketing. Our digital agency, WebPromo, is a Google Premier Partner and a Facebook Marketing Partner.
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During our career at the digital agency, we have launched over 1,500 successful marketing strategies and marketing campaigns.
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More than 355 000 internet marketers have enrolled in our online courses both on Udemy and at offline and online WebPromoExperts Academy.
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Our internet marketing courses are easy to understand. We train specialists for strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and other areas of digital marketing.
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Upon completion of the course, you will receive a Facebook Marketing Certification from Udemy.
What else do you get?
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lifetime access to the course and its updates
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a certificate from Udemy upon completion of the course
Enroll now!
You have nothing to lose and everything to gain. This course comes with a 30-day money-back guarantee!
Want to start now? Click the “Buy now” button and learn how to use Facebook Marketing to promote your business!
What Content to Post on Facebook?
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1What is Facebook Marketing?
About the course structure. What is Facebook Marketing?
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2Facebook Pages Types. How to create a Facebook page. A Personal Page.
A Personal Page.
Basic Information.
How to create a cover (a banner) for a Facebook page.
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3Facebook Business Page. How to set up and optimize a Business Page.
Facebook Business Page.
Basic information.
Rules to create a cover (a banner).
Page optimization.
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4Facebook Business Page. Settings.
Facebook Business Page. Settings:
Basic settings
Linking Facebook and Instagram accounts
Shopping tags
How to choose a category for your Business Page
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5Facebook Groups
What are Facebook Groups?
How to use Groups to promote your business?
Examples of popular communities and groups on Facebook.
Analytics
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6Facebook algorithms. Engaging Content.
Facebook algorithms. Engaging Content.
Why do we see certain content?
How to get listed in the recommendations section?
Engaging content
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7Content Types
What types of content work the best on Facebook? What should you focus on?
Video posts
Infographics
Picture, photos
Slow-motion
Crafted content
How to choose the right type of content.
How to use Facebook Live.
How to create an Event Page on Facebook.
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8Facebook Instant Articles
What are Facebook Instant Articles? How to use Facebook Instant Articles?
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9Facebook Verified Badge
How can you get a Facebook verified badge?
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10Facebook Plugins
What are Facebook Plugins? How can you use Facebook Plugins?
Facebook Business Manager. Advertising on Facebook.
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11Facebook Insights Tool
How to analyze Facebook business page performance? Analytics tools.
What metrics to monitor?
Followers growth
Post Reach
Post (time and engagement)
Followers, Likes
How to add links to Facebook posts?
UTM-tags to track social media success.
Overview of analytic tools to monitor social media performance:
Socialbakers
Fanpagekarma
Agorapulse
How to monitor competitors?
Facebook ads library
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12How to Analyze Facebook Data
Screencast on how to analyze Facebook business page performance.
Results and conclusions.
BONUS
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13How to Create Facebook Ads?
How to create Facebook ads?
Create an ad on mobile
Create an ad in Ads Manager
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14Facebook Business Manager. Types of Facebook Ads
What is Facebook Business Manager?
Types of Facebook ads
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15Settings: Business Manager, Ads Manager, Facebook Pixels
Screencast on:
How to work in Business Manager
How to set up Ads Manager
How to link Instagram account
How to set up Facebook Pixel
How to verify a domain
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16Facebook Pixel. Events Settings
Screencast on how to set up Facebook Pixel.
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17Facebook Ads Manager. How to create Facebook Ads
Screencast on how to work with Ads Manager:
How to create an ad
How to choose the right ad objective
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18How to Create a Facebook Like Campaign. Step-by-step guide
Screencast on how to create a Facebook Like campaign.
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19Facebook Audience
Screencast on how to select the right audience for your Facebook ads.
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20Ad Creatives
What creatives work best for Facebook ads?
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21How to collect leads easily and faster
How to make a routine task more enjoyable.
How to increase conversion rates by up to about 80%.
How to keep clients satisfied. -
22How to Avoid Getting Blocked on Facebook
Reasons to be blocked by Facebook
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23Conclusion