Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.
Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.
He helped countless companies–large & small–with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school–the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
Some of the key things you’re going to learn in this groundbreaking Facebook ads course:
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What separates the top 1% of Facebook ads marketers from the bottom 99%?
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Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
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A deep understanding of how awareness ads work at scale. Most Facebook ads “gurus” ignore this objective completely because they don’t understand how large-scale Facebook ads work and how to spend budgets wisely.
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How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth–simultaneously!
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How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
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How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
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How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
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How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
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How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
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How to set up retargeting and sophisticated Facebook marketing funnels
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How to build custom, highly targeted lists for Facebook ads
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How to create and promote content for each stage of the Facebook ads marketing funnel
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Lead generation best practices
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How to build Facebook ads that will make people buy your product now and long into the future
SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)
This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!
Narrow B2C Facebook Consumer Advertising
Broad B2C Facebook Consumer Advertising
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2Narrow Facebook Ads Introduction
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3Narrow Facebook Ads
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4Retargeting 1
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5Retargeting Facebook Ads 1
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6Setting Up a Lead Generation Campaign with Standard Targeting
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7Setting Up Lookalike Lead Generation Campaigns
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8Lookalike Targeting with Facebook Ads
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9Retargeting 2
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10Retargeting Facebook Ads 2
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11Retargeting Diminishing Returns
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12Setting Up a Retargeting Campaign with Facebook Ads
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13Other In-Market Targeting
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14In-Market Ads
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15Dan Lok Example
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16Narrow Ad Formula
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17Facebook Audience Management 1 - Customer List
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18Facebook Audience Management 2 - Lookalikes
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19Audience Management 3 - LeadEnforce
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20Targeting Facebook Audiences
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21Conversion Campaign with Dynamic Creative
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22Instant Experiences Advantages with Facebook Ads
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23Instant Experience Example
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24Creating Instant Experiences
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25Creating Instant Experiences - Templates
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26Facebook Dynamic Creative
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27Dynamic Creative Ads
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28Traffic Objective
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29Narrow Advertising Overview
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30Narrow Facebook Ads
B2B Facebook Advertising (Facebook Ads)
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31Introduction to Facebook Ads for Consumer Marketing
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32Introduction to Facebook Consumer Marketing
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33How to Set Up a Facebook Ads Awareness Campaign to Maximize Reach
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34What Is Broad Facebook Advertising
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35Broad Facebook Ads
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36Reach as a Facebook Ads Goal
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37Awareness Objective: People Need to Hear about You to Buy You!
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38Awareness
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39Memory as an Advertising Objective
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40Memory for Facebook Ads
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41Advertising Old Brands & New Brands
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42How Advertising Really Works
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43Dangers of Relying on Facebook Click Data [Example]
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44Profit Growth
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45Low Frequency for Facebook Ads
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46Frequency for Facebook Ads
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47Optimization & Distinctiveness
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48Facebook Ads Targeting Is Not Accurate
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49Facebook Ads Targeting
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50Fixing Inaccuracies with Facebook Ads
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51Fixing Facebook Ads Inaccuracies
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52Asymmetric Advantages
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53Auditing Reach Awareness Campaigns within the Facebook Ads Interface
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54Fixing Problematic Targeting
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55Fixing Facebook Ads Targeting
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56Facebook Reach Maximization Challenge
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57Avoid Junk Inventory Placements
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58Avoid Junk Inventory
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59Attention Metrics
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60Can You Trust Facebook's Data?
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61Broad Marketing Overview