Be a Facebook Ads Pro with Dekker: Facebook Advertising
- Description
- Curriculum
- FAQ
- Reviews
Welcome to the ultimate course on Facebook ads! Become a top 1% Facebook ads pro in just a few hours with a top Udemy Facebook Ads course.
Your instructor mastered Facebook ads for over a decade & served as a VP of Marketing for a Google accelerator startup & as a Global Marketing Manager for Sony PlayStation. Learn how to generate leads, acquire customers, and produce massive growth with stellar profits.
He helped countless companies–large & small–with Facebook ads and social media advertising. He also taught college-level digital marketing & received his MBA from the #1 marketing school–the Kellogg School of Management. This is where the father of marketing himself, Philip Kotler, teaches.
Some of the key things you’re going to learn in this groundbreaking Facebook ads course:
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What separates the top 1% of Facebook ads marketers from the bottom 99%?
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Advanced Facebook targeting using LeadEnforce (to target followers of certain pages, influencers, competitors, etc & use LinkedIn targeting criteria within Facebook ads!)
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A deep understanding of how awareness ads work at scale. Most Facebook ads “gurus” ignore this objective completely because they don’t understand how large-scale Facebook ads work and how to spend budgets wisely.
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How to run & optimize complex B2B & B2C Facebook ads funnels for both short-term profit and long-term growth–simultaneously!
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How to generate leads and convert those leads into paying customers – using highly targeted Facebook ads
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How to run a massive campaign like a Fortune 500 advertiser (without a big budget!)
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How to run a proper B2B & consumer awareness campaign that reaches customers based on how informed they are
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How to measure success using key B2B & B2C benchmarks and Facebook advertising KPIs
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How to combine Facebook ads with other channels like LinkedIn, Google & YouTube
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How to set up retargeting and sophisticated Facebook marketing funnels
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How to build custom, highly targeted lists for Facebook ads
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How to create and promote content for each stage of the Facebook ads marketing funnel
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Lead generation best practices
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How to build Facebook ads that will make people buy your product now and long into the future
SECTION 1: B2B Facebook Ads (Business-to-Business Ads)
SECTION 2: B2C Facebook Ads (Business-to-Consumer Ads)
This course is for anyone involved in digital marketing & Facebook ads, including advertising consultants, marketing managers, brand managers, social media managers, and entrepreneurs. Let’s get started!
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3Introduction to Facebook Ads for Consumer MarketingVideo lesson
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4Introduction to Facebook Consumer MarketingQuiz
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5How to Set Up a Facebook Ads Awareness Campaign to Maximize ReachVideo lesson
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6What Is Broad Facebook AdvertisingVideo lesson
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7Broad Facebook AdsQuiz
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8Reach as a Facebook Ads GoalVideo lesson
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9Awareness Objective: People Need to Hear about You to Buy You!Video lesson
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10AwarenessQuiz
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11Why Facebook Video CPM Is Higher Than ImagesVideo lesson
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12Memory as an Advertising ObjectiveVideo lesson
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13Memory for Facebook AdsQuiz
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14Advertising Old Brands & New BrandsVideo lesson
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15How Advertising Really WorksVideo lesson
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16Dangers of Relying on Facebook Click Data [Example]Video lesson
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17Profit GrowthVideo lesson
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18Low Frequency for Facebook AdsVideo lesson
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19Frequency for Facebook AdsQuiz
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20Optimization & DistinctivenessVideo lesson
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21Facebook Ads Targeting Is Not AccurateVideo lesson
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22Targeting EvolutionText lesson
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23Facebook Ads TargetingQuiz
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24Fixing Inaccuracies with Facebook AdsVideo lesson
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25Fixing Facebook Ads InaccuraciesQuiz
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26Asymmetric AdvantagesVideo lesson
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27Auditing Reach Awareness Campaigns within the Facebook Ads InterfaceVideo lesson
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28Fixing Problematic TargetingText lesson
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29Fixing Facebook Ads TargetingQuiz
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30Facebook Reach Maximization ChallengeVideo lesson
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31Avoid Junk Inventory PlacementsVideo lesson
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32Avoid Junk InventoryQuiz
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33Attention MetricsText lesson
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34Can You Trust Facebook's Data?Video lesson
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35Broad Marketing OverviewVideo lesson
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37Narrow Facebook Ads IntroductionVideo lesson
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38Narrow Facebook AdsQuiz
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39Retargeting Facebook Ads 1Video lesson
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40Retargeting Facebook Ads 1Quiz
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41Retargeting Facebook Ads 2Video lesson
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42Retargeting Facebook Ads 2Quiz
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43B2B Mascots & EmotionsVideo lesson
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44More Benchmarks for Facebook AdsVideo lesson
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45Setting Up a Lead Generation Campaign with Standard TargetingVideo lesson
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46Geographic Targeting IssueVideo lesson
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47Setting Up Lookalike Lead Generation CampaignsVideo lesson
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48Lookalike Targeting with Facebook AdsQuiz
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49Retargeting Diminishing ReturnsText lesson
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50Setting Up a Retargeting Campaign with Facebook AdsVideo lesson
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51Retargeting vs Lead GenerationVideo lesson
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52Other In-Market TargetingVideo lesson
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53In-Market AdsQuiz
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54Dan Lok ExampleText lesson
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55Narrow Ad FormulaText lesson
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56Facebook Audience Management 1 - Customer ListVideo lesson
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57Facebook Audience Management 2 - LookalikesVideo lesson
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58Audience Management 3 - LeadEnforceVideo lesson
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59Targeting Facebook AudiencesQuiz
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60Conversion Campaign with Dynamic CreativeVideo lesson
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61Facebook Attribution SettingsText lesson
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62Instant Experiences Advantages with Facebook AdsVideo lesson
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63Instant Experience ExampleVideo lesson
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64Creating Instant ExperiencesVideo lesson
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65Creating Instant Experiences - TemplatesVideo lesson
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66Facebook Dynamic CreativeVideo lesson
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67Dynamic Creative AdsQuiz
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68Traffic ObjectiveText lesson
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69Narrow Advertising OverviewVideo lesson
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70Narrow Facebook AdsQuiz
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71Facebook Ads Case Study (Swaine)Text lesson
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