Email Newsletters: From Zero to Published!
- Description
- Curriculum
- FAQ
- Reviews
In the cutthroat world of newsletters, Jane Singer, a leading expert in launching successful newsletters, hammers home the need to know your audience and serve up bite-sized, valuable content. She’s all about setting clear goals and being real about time and money commitments.
Plus, she’s big on readability and keeping it simple for your readers.
A key part of a successful newsletter is not just to launch – but to be able to keep delivering news and information to your audience on a reliable basis. Jane teaches you how to set up the simple system she uses each week to ensure her two newsletter are published – without fail!
Jane’s all about starting small, delivering top-notch content, and building real connections. Her tips are like a secret recipe for keeping your readers hooked and coming back for more.
Jane ‘s insights shine a light on the subtle yet impactful aspects that elevate newsletters into compelling platforms for value-driven communication.
From tailoring content to the realistic commitment and quality-driven content creation, her wisdom forms a path for creators to forge formidable connections. Through her guidance, creators embark on a journey to embody quality over quantity, engagement over size, and trust over trends.
This is a ‘fast action’ course. The objective of this course is to give the information you need so that you can get your newsletter launched as quickly as possible.
While there is tremendous value in learning, success comes from doing. By launching your newsletter, and then continuing to publish it, you will start to build that all-important bond with your audience.
It takes time to achieve this, so that’s why the sooner you start, the sooner you’ll see those desired results!
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2
Finding Your FocusThe first step in creating a successful newsletter is to determine who is your target audience. This will set the foundation for almost every other aspect to creating and maintaining your newsletter.
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3
Setting Your Newsletter Frequency
Weekly? Monthly? Daily? In this lecture we'll discuss how to determine the ideal frequency for your newsletter.
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4
Budgeting: Time & Money
Let's take a look at why it's necessary to consider how much time (or budget) you can allocate to publishing a newsletter. This will serve as an important guideline is deciding things like 'frequency' and 'content'.
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To Get Started Fast ... Keep It Simple
In this module we'll be discussing how much content you need to create a successful newsletter. We'll go over why simple newsletters are often more appreciated by readers than longer more complex ones.
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Building a Template
The foundation of being able to produce a newsletter with frequency (not just one time ... but again and again) is having a template. We'll discuss how to develop a simple template that you can use to get started. And then how you can expand or modify that template as you grow your newsletter.
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Creating Content: Where to start and how to build
Now it's time to dive into actually writing your newsletter. We'll talk about how much content you actually need, and how to get started creating that content.
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What I Want vs What I Can Access
A critical part of determining what you'll be including in the content of your newsletter is whether you can actually access that information. We'll talk about various aspects of content creation including the pros and cons of collaborations, and using open source resources.
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Some Legal Stuff
This is just a quick 'heads up' on specific areas where your content might cross into the 'plagerism' zone. We'll talk about some easy 'pro tips' that journalists use to make sure that they stay in the 'legal zone'.
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10
Newsletter Graphic Design
Most people want their newsletter to look good. The challenge is how to do this when your newsletter is basically an email. We'll also be discussing whether or not we should be putting more focus on graphic design in our email newsletters.
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12
Subject Lines
The subject line plays a critical role in getting people to open your email newsletter. However, there are certain guidelines you'll want to follow so that you don't end up being viewed as Spam.
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13
Who's It From? (and why it matters)
Who is this email from? Is it coming from a person - or a business? And why do so many newsletters now use the name of the CEO, President or Founder in the "from" line. We'll discuss all of this in this module.
