Email Marketing with Mailchimp + Sales Funnels & Copywriting
- Description
- Curriculum
- FAQ
- Reviews
Learn and master Email marketing using Mailchimp with powerful marketing tips and techniques which help you to jump forward and build a 2000 list of targeted subscribers.
You will learn how to:
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Strategies to capture email leads
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Setting up Mailchimp account
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Manage audience
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Create signup forms, embed, pop up, …
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campaigns
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Automation
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GetResponse
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Sales Funnels
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Copywriting
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3 Marketing cognitive biases
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And much more …
Course Sections:
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Mailchimp
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Email marketing fundamentals (grabbing attention & convincing customers to buy from you)
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Bonus – 3 marketing cognitive biases
Why email marketing?
There are many different platforms out there for digital marketing like Facebook, YouTube, Instagram and so on. But because of the huge amount of information that exists there, those platforms try to filter what customers will see. This means that you can not get to all of your audiences with a single post through social media but on the other hand, when you send an email, you are 100% sure that all of your subscribers will receive your message.
There are many different email service providers but the most common and powerful one is mailchimp. During this course we will learn how to use Mailchimp to do our email marketing and then we will focus on email marketing fundamentals, how to grab peoples attention and convince them to take action.
Mailchimp:
During this part we will learn everything we about how to use mailchimp for our email marketing such as creating email list, creating signup forms, add signup forms to our website and social media, create marketing campaigns and send emails, how to read reports and analytics, integrations, how to grab subscribers from other platforms such as Facebook and Twitter and much more.
Copywriting:
During this part we will learn how to write an email that grab people’s attention and convince them to follow our request and buy from us. There are step by step proven rules that you can follow them in your email marketing. There are 6 formula to write a powerful headline or subject for your emails.
We also will learn more about our potential customers, AIDA, Cognitive biases in subject and how to write convincing email content.
What will you learn in the bonus section?
In the bonus section we will focus on learning 3 powerful marketing cognitive biases which help you to write powerful and more convincing emails, increase your success rate in email marketing.
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5
Introduction to Mailchimp -
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Required links -
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Adding a single user
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Mailchimp tags
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Import contacts
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Form builder
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Embedded form
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Subscriber popup
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Contact form
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Segments
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Survey
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Email campaign
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Automation
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Integrations and analytics
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Claude 3.5 Sonnet introduction
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Using Claude 3.5 Sonnet for Email marketing campaigns
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32
What Is Copywriting?
What is copywriting?
During this lecture we are going to talk more about what is copywriting and why we need it in our business.
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Know Your Customer First
Know your customer first:
One of the most important factors before writing an effective copy is to know who are you writing for, what are they like, what do they need and so on. If you don't know who is your target you never can write a successful copy. During this lesson we are going to understand who is our customer by using buyer persona.
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A.I.D.A.
AIDA:
AIDA is a very common structure that people use in copywriting which stands for:
- Attention
- Interest
- Desire
- Action
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35
Word Storage
Word storage:
During this lecture we are going to take a look at different type of words which we need to write a powerful and good headline. Also a storage of words are provided to students to make their work easier.
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36
6 Headline Formulas and Google Trends (part 1)
6 Headline Formulas and Google Trends (part 1):
During this lecture we are going to learn important formulas to write a good headline that attracts people. We also will learn a useful tool named Google trend to find the best suitable keywords for our headline.
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6 Headline Formulas and Google Trends (part 2)
6 Headline Formulas and Google Trends (part 2):
This lecture is the second part of the 6 headline formulas lecture. In this part we continue learning the rest of the formulas with a lot of practices for each formula.
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38
Cognitive Biases in Headlines
Cognitive biases in headlines:
In this lecture we are going to learn a very unique and exclusive way to write powerful headlines. We are going to learn what cognitive biases we can use in headlines, how we should use it. We are going to have lot's of exercises and real life examples from successful people in copywriting.
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39
A.I.D.A. and Body Structure
AIDA and body structure:
In this lesson we are going to take a look at AIDA system again and learn how we should use it to write an effective body. We will practice over an example. So if you are ready let's get started.
