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Email Marketing A-Z: Grow your list with Mailchimp in 2024

Campaign Creation and Email Automation. Learn Strategies, Implement with Mailchimp. From Basics to AI. Get Certification
1,873 Students enrolled
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Why should you learn email marketing right now?

If you already have some knowledge, then you should develop it. These are not just thoughts but a response to the realities of the 21st century.

By becoming an expert in email marketing:

1. You can make a lot of money

2. Become an in-demand specialist and have a career advancement within large corporations

3. Live an exciting life that combines living in different cities in any part of the world with a stable job

Imagine the possibilities of working in New York, London, or Tokyo, all while doing what you love. Later, you can even start your own business if you want.

Years ago, there was a misconception that email marketing was outdated. However, time has shown that email marketing is at its best development times. Email marketing is fantastic for eCommerce, online sales, and building long-term customer relationships.

According to Statista, in 2023, the number of global e-mail users amounted to 4.33 billion and is set to grow to 4.73 billion in 2026. The total number of emails sent and received in 2022 was more than 333.2 billion. Already in 2023, the number is at 347.3 billion. Also, email is the greatest source of revenue for 59% of marketers.

What will students learn in this course?

Master the Entire Email Marketing Process From Start to Finish

Become a Mailchimp Master

Craft Winning Email Marketing Campaigns

Email Marketing Automation: From beginner to pro

Convert Website Visitors Into Thousands of Clients With Irresistible Lead Magnets

Grow Your List & Boost Sales

A/B Test, Email Metrics, Analytics

Sender Reputation,  SPF, DKIM, DMARC

AI Tools You Can Use In Email Marketing

Create winning content: impactful subject line, preview text, design


  1. An Overview of Email Marketing, History, and Basic Concepts

  2. What is an ESP, and What Problems Does it Solve?

  3. What You Should Know Before Choosing an ESP

  4. Ten Leading ESPs Worth Exploring

  5. Lead Generation, Lead Magnet, Opt-In Form, List Building

  6. Opt-In Form Promotion

  7. How to Create a Mailchimp Account

  8. How to Create a New Audience

  9. How to Add Existing Contacts to Your Mailing List

  10. How to Create Opt-In Forms with Form Builder

  11. How to Create Pop-Up Forms

  12. How to Create Embedded Forms

  13. How to Create Landing Pages

  14. How to Create Segments and Tags in Mailchimp

  15. How to Create, Optimize, and Send Emails in Mailchimp

  16. How to Create Automated Journeys in Mailchimp and Send Triggered Messages with Them

  17. How to Track Your Analytics in Mailchimp: Automated Journeys, Email Campaigns, Landing Pages, etc.

  18. The Importance of Content in Email Marketing

  19. Copywriting Methods of Email Content

  20. Subject Line: Deciding Factor in Email Marketing

  21. The Role of Visual Design in Content for Email Marketing

  22. AI in Content Creation for Email Marketing

  23. Email Marketing Metrics

  24. Hot Lead Exchange Strategy

  25. Personalization and Segmentation in Email Marketing

  26. Guide to Personalization and Segmentation in Email Marketing

  27. A/B Testing in Email Marketing and How to Use it in Mailchimp

  28. A Comprehensive Guide to A/B Testing in Email Marketing

  29. A/B Testing Idea Examples

  30. Step-by-Step Development Strategy

  31. How to Choose the Right Domain

  32. How to Set Up Your Business Email

  33. What is the Sender Reputation, and Why is it Important?

  34. How to Improve Sender Reputation

  35. What are SPF, DKIM, DMARC, and BIMI, and Why Should You Have Them?

Email Marketing Room

We go beyond email marketing training. We provide ongoing support and answer your questions so you can achieve your career goals. Our students receive free career advice on topics like job search strategies.

Launch your email marketing journey and unlock explosive growth!  The Email Marketing Room team welcomes you as a student.

We know you’ll love this Course! This is just the beginning of your email marketing journey with us.

How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course details
Video 2 hours
Lectures 3
Certificate of Completion

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