Dynamic Excel Reports for Marketing Analytics

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Are you drowning in marketing data, spending endless hours updating reports when you should be crafting strategy? Imagine transforming those mundane spreadsheets into stunning, automated dashboards that tell your marketing story at a glance.
Welcome to “Dynamic Excel Reports for Marketing Analytics” – where we turn data overwhelm into your secret weapon for success.
This isn’t just another Excel course. We’re here to revolutionize how you handle marketing data, taking you from basic spreadsheets to sophisticated, automated dashboards. You’ll master essential marketing metrics, from CTRs to customer lifetime value, while learning the power of automation and Gen AI for effortless data cleaning.
The real transformation happens in our hands-on dashboard projects. You’ll create interactive visualizations that make your data sing, building both a performance marketing dashboard and a revenue tracker that answer questions before they’re asked. Every technique you learn is grounded in real marketing scenarios, ensuring you can apply your skills immediately at work.
Think of this as your journey from spreadsheet struggle to dashboard mastery. By the time you finish, you’ll be creating automated reports that update in real-time, designing intuitive visualizations, and presenting data stories that captivate your audience. You’ll become the go-to analytics expert on your team, armed with the skills to turn raw data into actionable insights.
The future of marketing is data-driven, and the time to level up is now. Join thousands of marketing professionals who have already transformed their reporting game. Don’t let another week go by struggling with static spreadsheets – enroll now and start creating reports that don’t just present data – they drive decisions and deliver results.
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1Overview of Marketing Analytics and Importance of Data-Driven MarketingVideo lesson
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2Types of Marketing Data (Digital, CRM, Sales, Campaign Data)Video lesson
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3Setting up ExcelVideo lesson
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4Formatting Data for ReadabilityVideo lesson
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5Data Validation, Drop-Down Lists, and Arithmetic operationsVideo lesson
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11Lookups and Reference Functions (VLOOKUP)Video lesson
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12Lookups and Reference Functions (INDEX-MATCH)Video lesson
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13Logical and Conditional Functions (IF, AND, OR, and Nested IFs)Video lesson
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14Aggregating Data with SUMIF, COUNTIF, and AVERAGEIFVideo lesson
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15Calculating Key Marketing Metrics (CTR, Conversion Rate, ROI, CPA, and CLV)Video lesson
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16Introduction to Macros and Basic VBA Scripting for AutomationVideo lesson

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