Digital Marketing 101: The Ultimate Beginner's Guide
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- Curriculum
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Struggling to Make Digital Marketing Work for You? You’re Not Alone.
Many aspiring marketers, entrepreneurs, and freelancers dive into digital marketing only to find themselves overwhelmed by complex jargon, outdated strategies, and courses that promise results but fail to deliver actionable insights. Sound familiar?
If you’re tired of wasting time and money on courses that leave you with more questions than answers, this course is designed specifically for you. We know how frustrating it can be to navigate the ever-changing digital landscape without a clear roadmap or practical skills.
Imagine feeling confident in your ability to launch campaigns, grow your audience, and drive real results for your business or clients—without the guesswork or overwhelm. This isn’t just another theory-heavy course. We’ve packed it with everything you actually need to succeed, from hands-on exercises to real-world strategies that work.
Why This Course Is Perfect for You:
In this course, you won’t just learn digital marketing—you’ll dive into practical, hands-on experience through exercises and real-world examples. We designed this course with you in mind, focusing on maximizing your learning without wasting time. We’ve cut out the fluff and only included what’s truly valuable for your digital marketing journey. Each lesson is carefully curated to help you gradually build a deep understanding of digital marketing and how to thrive in it. The course is thoughtfully organized—no long-winded rambling or unnecessary screen recordings to stretch out time. This is a content-packed, high-value course with clear, focused lessons. We’re bringing you the best because we know you deserve it! 🙂
What You’ll Learn:
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Market Research: Discover how to identify your target audience, analyze market trends, and gather insights that drive successful marketing strategies.
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Branding: Learn to create a powerful brand identity that resonates with your audience and stands out in a crowded market.
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Funnels: Understand the complete sales funnel process, from attracting leads to converting them into loyal customers.
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Copywriting: Master the art of persuasive writing to craft compelling content that engages your audience and boosts conversions.
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Content Creation and Content Marketing: Develop a content strategy that captivates and retains your audience through blog posts, videos, and social media.
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Social Media Marketing: Explore effective techniques for growing your presence on major social platforms and driving engagement.
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SEO Strategies: Optimize your website and content for search engines to increase visibility and attract organic traffic.
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Data-Driven Decision Making: Use analytics to track performance, measure success, and refine your strategies for better results.
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Creating a Free Website and Optimizing for SEO: Learn the steps to set up a free website and implement SEO best practices to enhance your online presence.
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ChatGPT for Digital Marketing: Discover how to leverage ChatGPT for content creation, idea generation, and improving audience engagement.
By the end of the course, you’ll be able to:
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Design and execute effective digital marketing campaigns.
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Boost your online visibility and brand recognition.
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Drive meaningful traffic to your website and increase conversions.
Meet Your Instructors:
Hi, I’m Kristine, your lead instructor. With a degree in marketing and extensive experience in advertising, public relations, and digital marketing, I’m here to guide you through every step of your learning journey. In 2020, I took the plunge and started my own marketing business. Along the way, I’ve had the privilege of serving businesses from different industries for their social media marketing needs and coaching aspiring marketers, making me well-equipped to guide you on this digital marketing journey.
Joining me is Rose, an award-winning online course creator and bestselling Udemy instructor with over 80,000 students worldwide. Together, we bring a wealth of knowledge and a passion for teaching to make this course as engaging and valuable as possible.
Course Highlights:
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Beginner-Friendly: We break down complex concepts into easy-to-understand lessons.
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Interactive Content: Engage with practical exercises, real-world examples, and actionable insights.
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Supportive Learning: Benefit from our expertise and guidance throughout your learning journey.
Ready to transform your digital marketing skills? Enroll now to start mastering digital marketing strategies and take your career or business to the next level. Explore our free previews and see for yourself how this course can make a difference. 🙂
Enroll today and start your path to digital marketing success!
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7How Does Market Research Unlock Business Opportunities?Video lesson
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8What’s the Difference between Primary and Secondary ResearchVideo lesson
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9What are Demographics and PsychographicsVideo lesson
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10Case Study: How We Conducted Market ResearchVideo lesson
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11Demo - How to Create a Google Form for Your Primary ResearchVideo lesson
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12Demo - How to Gather Secondary Data OnlineVideo lesson
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13Your Market Research WorkbookVideo lesson
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14Who's in the Arena? A Closer Look at Competitor AnalysisVideo lesson
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15Who Are Your Ideal Customers? Exploring Target Audiences and PersonasVideo lesson
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16Let’s Create a Buyer PersonaVideo lesson
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17What Makes Your Offer Irresistible? Crafting Compelling Value PropositionsVideo lesson
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18Understanding the Customer JourneyVideo lesson
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19Goals or Objectives: What’s the Difference, and Why Does It Matter?Video lesson
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20What Drives Your Business Forward? Defining Your Business GoalsVideo lesson
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21Setting SMART ObjectivesVideo lesson
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22Goals & Objectives ExamplesVideo lesson
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23Section Wrap UpVideo lesson
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24Market Research Guide in Digital MarketingText lesson
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25Market Research QuizQuiz
This quiz will help you understand the basics of market research. It includes simple questions that cover key concepts. Test your knowledge and see how much you know about this important topic!
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26What Is Branding and How Is It Different From Marketing?Video lesson
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27Why You Need a Brand StrategyVideo lesson
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28Brand Strategy WorkbookVideo lesson
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29Defining your Brand PurposeVideo lesson
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30Defining Your Brand PurposeText lesson
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31Brand Values and Guiding Principles - Why Are They Important to Your Strategy?Video lesson
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32Brand Positioning: How Can You Make Your Brand Stand out in a Crowded Market?Video lesson
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33Brand PersonaVideo lesson
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34Crafting Your Visual Identity: How to Put Together a Branding Kit That Rocks?Video lesson
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35Building a Strong Brand Identity in Digital Marketing: Avoiding Common MistakesVideo lesson
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36Quick Win ActivityVideo lesson
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37Branding Guide in Digital MarketingText lesson
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38Branding Basics QuizQuiz
This quiz will help you understand the basics of branding. You’ll learn what branding means, why it’s important, and how it affects businesses. Choose the correct answer for each question and read the explanations to learn more!
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39Introduction to the Digital Marketing FunnelVideo lesson
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40Top of the Funnel - AwarenessVideo lesson
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41Middle of the Funnel - ConsiderationVideo lesson
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42Bottom of the Funnel - ConversionVideo lesson
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43Post-purchase - Retention and AdvocacyVideo lesson
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44Optimizing Your Digital Marketing FunnelVideo lesson
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45Case Study - Successful Digital Marketing FunnelsVideo lesson
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46Quick Win ActivityVideo lesson
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47Digital Marketing Funnel Guide: Understanding the Path to ConversionText lesson
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48Digital Marketing Funnel QuizQuiz
This short quiz is designed to help you understand the basics of the digital marketing funnel. It consists of simple questions that cover key concepts related to how customers move through different stages in their buying journey. Test your knowledge and learn more about this important topic!
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49Introduction to Content MarketingVideo lesson
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50Creating Valuable ContentVideo lesson
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51Exploring Content TypesVideo lesson
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52Content InspirationsVideo lesson
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53Content PlanningVideo lesson
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54Crafting Effective Blog PostsVideo lesson
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55Getting Started with Blog Topics and StructureVideo lesson
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56Writing Strong HeadlinesVideo lesson
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57How to Nail the IntroductionVideo lesson
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58Writing the Main ContentVideo lesson
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59Creating Compelling Featured Images for Your Blog PostsVideo lesson
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60How to Repurpose ContentVideo lesson
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61How Social Media Marketing Supercharges Content MarketingVideo lesson
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62Video Content CreationVideo lesson
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63What Makes a Great Video and Tips for Success in Video Content CreationVideo lesson
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64Wrap up and Quick Win ActivityVideo lesson
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65Content Marketing Guide in Digital MarketingText lesson
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66What is Copywriting?Video lesson
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67How Copywriting Evolved Through the YearsVideo lesson
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68Copywriting vs Content Writing - What’s the Difference?Video lesson
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69Copywriting vs Content WritingQuiz
Determine which one is copywriting and which one is content writing
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70Features vs. BenefitsVideo lesson
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71Assignment - Features vs BenefitsVideo lesson
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72AIDA FormulaVideo lesson
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73Assignment - AIDAVideo lesson
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74PAS ModelVideo lesson
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75Assignment - PASVideo lesson
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764P’s model - Promise, Picture, Proof, PushVideo lesson
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77Assignment - 4P’s ModelVideo lesson
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78How to Write a Compelling CopyVideo lesson
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79Social Media CopywritingVideo lesson
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80Platform-Specific Copywriting StrategiesVideo lesson
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81Copywriting Guide in Digital MarketingText lesson
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82Copywriting Basics QuizQuiz
This quiz is for beginners who want to learn about copywriting. It includes simple questions to help you understand the key concepts and terms. Choose the correct answers and read the explanations to learn more!
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