If you want to sell anything online successfully, you’ve got to learn copywriting…
WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!
This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.
Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!
By the end of the course, you’ll be able to…
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Develop a full-funnel content marketing & copy writing plan
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Write copy that changes people’s minds and gets them to buy your product/service
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Nurture leads so they actually become paying customers
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Write proven and effective ads for LinkedIn (and other advertising channels)
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Write persuasive headlines that induce people to do what you want
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Avoid common content marketing & copywriting mistakes
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Mimic proven/successful ads
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& so much more!
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New! Write high-CTR YouTube titles
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Write compelling body copy
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Use 35 formulas for writing sales-growing headlines
I will reveal…
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My SPF framework for high-level copywriting
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How to apply persuasive marketing psychology principles
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How to map copy to stages of awareness and funnel progression
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35 proven headline writing formulas
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10 ways to write your first copywriting paragraph (after the headlines)
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Research-backed approaches to copywriting for long-term growth (and short-term sales!)
Key sections:
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B2B copywriting (for businesses)
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B2C copywriting (for consumers)
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Case study copywriting
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Email copywriting
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Website copywriting
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Nurturing & funnel copywriting
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Content copywriting
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Direct-response copywriting
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Copywriting for short-term sales
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Copywriting for long-term growth (brand copywriting)
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Headline copywriting
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Body copy copywriting
This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.
I’ll show you examples of…
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Lead generation ads
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Lead nurturing ads
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Copywriting case studies
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Email copywriting
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Copywriting to generate meetings for the sales team…etc.
Let’s get copywriting!
My Framework For High-Level Copywriting
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1Introduction to Copywriting Course
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22 Types of Copywriting
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32 Types of Copywriting Quiz
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4Case Study on the 2 Types of Copywriting
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5Headlines copywriting advice from David Ogilvy
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6Ogilvy headline copywriting
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7Writing body copy
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8Tactical Copywriting Frameworks
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9Easy Ad Formula
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10Deliverability Checklist
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1135 proven headline formulas
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12Headline Examples from Apple
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13Headline Copywriting
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14Headline Copywriting
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1514 Tips for Writing YouTube Titles
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16Writing Case Studies Copy
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17Copywriting for long-term growth part 3
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1810 Ways to Write Your First Paragraph
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198 Copywriting Tricks Used by Apple
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20Aids to headline copywriting
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217 steps to successful ads & 5 principles of copywriting
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222 Types of B2C Copywriting
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23Copywriting for long-term growth part 1
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24Copywriting for long-term growth part 2
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25ADPLAN framework to evaluate copywriting
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26ADPLAN framework
B2B Copywriting Mistakes
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27Introduction & Stages
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28Stages
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29Psychology 1 - Reactance Copywriting
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30Reactance
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31Copywriting Funnel 1
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32Funnel
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33Copywriting Funnel 2
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34OPTIONAL: Building a Funnel Campaign in LinkedIn
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35Chatbot Example (Continued)
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36Psychology 2 - Endowment Copywriting
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37Endowment Copywriting
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38Task: Endowment Copywriting
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39Psychology 3 - Distance Copywriting
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40Psychology 4 - Uncertainty Copywriting
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41Psychology 5 - Corroborating Evidence Copywriting
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42SPF Copywriting Framework Workbook
Copywriting Case Studies
Killer Copywriting Tips & Tricks
Email Copywriting
Website Content Writing - Shopify Plus Case
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56Email Copywriting Tip #1
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57Tip 1
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58Email Copywriting Tip #2
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59Email Copywriting Tip #3
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60Email Copywriting Tip #4
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61Email Copywriting Tip #5
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62Tip 5
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63Email Copywriting Tip #6
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64Email Copywriting Tip #6 Explained
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65Email Copywriting (Case Study)
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66Measuring Success - Email Copywriting
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67Measuring Success
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68Cold Email Slides
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69Your List A
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70Your List B
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71Your List C
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72Your List D
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73Your List E
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74Your List F
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75Getting Emails from LinkedIn Sales Navigator
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76New Email + Warming It Up
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77Promote Your Offer, Not Your Product
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78Hard Offer 1
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79Hard Offer 2
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80Ecommerce Email Marketing