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1116 reviews

Copywriting with Dekker: The Only Copy Course You Ever Need!

Your Complete Guide to Copywriting: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA
64,828 Students enrolled
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If you want to sell anything online successfully, you’ve got to learn copywriting…


This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you’ll be able to…

  • Develop a full-funnel content marketing & copy writing plan

  • Write copy that changes people’s minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal…

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I’ll show you examples of…

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team…etc.

Let’s get copywriting!

How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course details
Video 16 hours
Lectures 19
Certificate of Completion
Full lifetime access
Access on mobile and TV

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