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4.6 out of 5
4.6
681 reviews on Udemy

Copywriting 2023 Persuasive Copy Writing Mastery with Dekker

Your Complete Guide to Copywriting in 2023: Learn Copy Writing with a Fortune 100 Copywriter with a Kellogg MBA
Instructor:
Dekker Fraser, MBA
46,647 students enrolled
English [Auto]
Acquire One Of The World’s Most Lucrative Skills: Copywriting (Selling With Words)
Learn High Level Copywriting & Content Marketing
Build A Content Marketing Strategy From Scratch (Go From 0 Leads To Paying Customers)
Apply Proven Psychological Principles That Work To Effortlessly Get People To Buy Your Products & Services
Write Killer Copy For Your Ads, Emails, Landing Pages & More
Avoid Common Copywriting & Content Marketing Mistakes
How To Write Powerful Headlines
Model Proven/Successful Ads For Maximum Results

If you want to sell anything online successfully, you’ve got to learn copywriting…

WELCOME TO THE ULTIMATE COURSE ON COPYWRITING & CONTENT MARKETING!

This course was designed with the goal of helping you write truly great copy that produces excellent results. You’ll discover my copywriting framework and carefully study tons of case studies, proven ads that did extremely well & numerous examples of great copywriting in-action.

Taking this course will allow you to learn top copywriting techniques & become a master copywriter who is able to use the written word to sell (more of) your products & services with ease. You’ll have the knowledge and skills necessary to write killer copy for your ads, emails, landing pages, YouTube titles and more!

By the end of the course, you’ll be able to…

  • Develop a full-funnel content marketing & copy writing plan

  • Write copy that changes people’s minds and gets them to buy your product/service

  • Nurture leads so they actually become paying customers

  • Write proven and effective ads for LinkedIn (and other advertising channels)

  • Write persuasive headlines that induce people to do what you want

  • Avoid common content marketing & copywriting mistakes

  • Mimic proven/successful ads

  • & so much more!

  • New! Write high-CTR YouTube titles

  • Write compelling body copy

  • Use 35 formulas for writing sales-growing headlines

I will reveal…

  • My SPF framework for high-level copywriting

  • How to apply persuasive marketing psychology principles

  • How to map copy to stages of awareness and funnel progression

  • 35 proven headline writing formulas

  • 10 ways to write your first copywriting paragraph (after the headlines)

  • Research-backed approaches to copywriting for long-term growth (and short-term sales!)

Key sections:

  • B2B copywriting (for businesses)

  • B2C copywriting (for consumers)

  • Case study copywriting

  • Email copywriting

  • Website copywriting

  • Nurturing & funnel copywriting

  • Content copywriting

  • Direct-response copywriting

  • Copywriting for short-term sales

  • Copywriting for long-term growth (brand copywriting)

  • Headline copywriting

  • Body copy copywriting

This course is for consumer (B2C) and business-to-business (B2B) copywriting contractors, marketing managers, entrepreneurs, freelance copywriters, content writers, content marketing managers, and anyone else responsible for marketing content. This copywriting course applies to companies of all sizes, including startups and the Fortune 500 in both B2C & B2B.

I’ll show you examples of…

  • Lead generation ads

  • Lead nurturing ads

  • Copywriting case studies

  • Email copywriting

  • Copywriting to generate meetings for the sales team…etc.

Let’s get copywriting!

Persuasive Copywriting

1
Introduction to Copywriting Course
2
2 Types of Copywriting
3
2 Types of Copywriting Quiz
4
Case Study on the 2 Types of Copywriting
5
Headlines copywriting advice from David Ogilvy
6
Ogilvy headline copywriting
7
Writing body copy
8
Tactical Copywriting Frameworks
9
Easy Ad Formula
10
Deliverability Checklist
11
35 proven headline formulas
12
Headline Examples from Apple
13
Headline Copywriting
14
Headline Copywriting
15
14 Tips for Writing YouTube Titles
16
Writing Case Studies Copy
17
Copywriting for long-term growth part 3
18
10 Ways to Write Your First Paragraph
19
8 Copywriting Tricks Used by Apple
20
Aids to headline copywriting
21
7 steps to successful ads & 5 principles of copywriting
22
2 Types of B2C Copywriting
23
Copywriting for long-term growth part 1
24
Copywriting for long-term growth part 2
25
ADPLAN framework to evaluate copywriting
26
ADPLAN framework

My Framework For High-Level Copywriting

1
Introduction & Stages
2
Stages
3
Psychology 1 - Reactance Copywriting
4
Reactance
5
Copywriting Funnel 1
6
Funnel
7
Copywriting Funnel 2
8
OPTIONAL: Building a Funnel Campaign in LinkedIn
9
Chatbot Example (Continued)
10
Psychology 2 - Endowment Copywriting
11
Endowment Copywriting
12
Task: Endowment Copywriting
13
Psychology 3 - Distance Copywriting
14
Psychology 4 - Uncertainty Copywriting
15
Psychology 5 - Corroborating Evidence Copywriting
16
SPF Copywriting Framework Workbook

B2B Copywriting Mistakes

1
Copywriting Mistakes 1
2
Copywriting Mistakes 2
3
B2B Copywriting Mistakes

Copywriting Case Studies

1
Case Studies 1
2
Maximizing Video Views
3
PAS Copywriting
4
PAS copywriting
5
Case Studies 2

Killer Copywriting Tips & Tricks

1
Killer Copywriting Tips
2
Total cost of ownership
3
Copywriting Persuasion
4
Applied Persuasion
5
Copywriting Presentation Slides

Email Copywriting

1
Email Copywriting Tip #1
2
Tip 1
3
Email Copywriting Tip #2
4
Email Copywriting Tip #3
5
Email Copywriting Tip #4
6
Email Copywriting Tip #5
7
Tip 5
8
Email Copywriting Tip #6
9
Email Copywriting Tip #6 Explained
10
Email Copywriting (Case Study)
11
Measuring Success - Email Copywriting
12
Measuring Success
13
Cold Email Slides
14
Your List A
15
Your List B
16
Your List C
17
Your List D
18
Your List E
19
Your List F
20
Getting Emails from LinkedIn Sales Navigator
21
New Email + Warming It Up
22
Promote Your Offer, Not Your Product
23
Hard Offer 1
24
Hard Offer 2
25
Ecommerce Email Marketing

Website Content Writing - Shopify Plus Case

1
Shopify 1
2
Quiz
3
Shopify 2
4
Quiz
5
Shopify & McKinsey Framework
6
Quiz
7
Shopify & Brand Language
8
Quiz
9
Content Analysis
10
Quiz
11
Psychology & Industries
12
REDUCE Framework
13
Soft Content
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Includes

13 hours on-demand video
15 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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