Learn B2B (business-to-business) conversion rate optimization (conversion rate optimization / CRO) to maximize leads and paying customers. Optimize the entire growth marketing funnel using tactical and strategic conversion maximization approaches from a top MBA with Fortune 100 experience and master’s level analytics training.
-> Real examples from my own experience in driving growth for companies of various sizes including Sony and a Google-accelerator startup
-> Advice from my colleagues who drove growth for top companies including LinkedIn and Sephora
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Hack growth using strategic conversion optimization insights from SEMrush (and other programs) that don’t require A/B testing
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A/B and A/B/N testing using tools such as Google Optimize & VWO
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Key mistakes to avoid, such as tests that produce tiny impact
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On-site/in-product surveys
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The single easiest hack to maximize conversions
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The various levels of testing and what’s most important
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Psychological principles to drive conversion
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Mistakes and rules of thumb when it comes to data analytics for conversion optimization
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The top few creative strategies most worth testing
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Optimizing based on the stages of awareness
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Optimizing based on the content best suited to each stage of the marketing funnel
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Pricing page tests
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Preventing cancellations / drop-offs
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Using interactive content to boost conversion
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Optimizing page performance using live chat / chatbots
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Conversion optimization tools
I’ve been marketing for over 11 years for companies small, medium, and large. I studied data analytics and marketing at the #1 marketing school where Kotler himself works: The Kellogg School of Management at Northwestern University.
